Insightly vs Copper: Which Should You Choose in 2026?
Choosing between Insightly and Copper comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated May 6, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- 0
- • You want to try before committing
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
Copper
CRM for Google Workspace
Best for you if:
- 0
- • CRM built for Google Workspace
- • Works inside Gmail and Calendar
| At a Glance |  Insightly |  Copper |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CRM | CRM |
Rating | — | — |
| Feature | Insightly | Copper |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | CRMSales Engagement |
How Insightly and Copper Compare
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available
Copper
CRM for Google Workspace
Paid
Who Should Use What?
On a budget?
Insightly has a free tier. Copper is paid only.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Insightly
Value user reviews?
Neither has user reviews yet.
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Insightly is freemium. Copper is paid. Insightly lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Insightly
- 0
- Free tier available
- Our pick for this comparison
Copper
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Insightly or Copper better?
Insightly is rated high in our evaluation. Insightly is freemium and Copper is paid.
What are Insightly and Copper used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.. Copper: CRM for Google Workspace.
What does Insightly cost vs Copper?
Insightly is freemium (free tier + paid plans). Copper is a paid tool. Visit their websites for detailed pricing.