Insightly vs HubSpot CRM: Which Should You Choose in 2026?
Choosing between Insightly and HubSpot CRM comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated May 6, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- 0
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Best for you if:
- 0
- • You need marketing automation features specifically
- • Free CRM for startups and small businesses with no expiration date.
- • Unifies customer data, streamlines operations, and offers powerful reporting.
| At a Glance |  Insightly |  HubSpot CRM |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | CRM | Marketing Automation |
Rating | — | — |
| Feature | Insightly | HubSpot CRM |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Engagement | Marketing AutomationCRM |
How Insightly and HubSpot CRM Compare
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Free tier available
Insightly is a crm tool. HubSpot CRM is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Insightly
Value user reviews?
Neither has user reviews yet.
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Insightly is a crm tool. HubSpot CRM is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Insightly
- 0
- Free tier available
- Our pick for this comparison
HubSpot CRM
- Better fit for marketing automation
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Insightly or HubSpot CRM better?
Insightly is rated high in our evaluation. Both are freemium.
What are Insightly and HubSpot CRM used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.. HubSpot CRM: Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM..
What does Insightly cost vs HubSpot CRM?
Insightly is freemium (free tier + paid plans). HubSpot CRM is freemium (free tier + paid plans). Visit their websites for detailed pricing.