IvyForms vs Gravity Forms: Which is Better in 2026?
Choosing between IvyForms and Gravity Forms comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: IvyForms wins this matchup. Google Forms is our overall Form Builders pick. Google Forms is our free Form Builders pick. Pick Gravity Forms if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
IvyForms
Transform form submissions into actionable data
Best for you if:
- • You want a free tier before you commit
Gravity Forms
The most powerful solution for building custom forms and flows to connect with your users in WordPress.
Best for you if:
- • You want comprehensive feature set for diverse form needs
| At a Glance | IvyForms | Gravity Forms |
|---|---|---|
Starts at | Free Free plan | $59/mo Basic License |
Category | Form Builders No-Code | Form Builders No-Code |
Rating | n/a | 4.7/5 G2 4.7 · Capterra 4.6 338 reviews |
Free plan | Yes | No |
Watch out for | n/a | Add-ons tied to higher tiers |
Choose IvyForms or Gravity Forms?
Choose IvyForms if
- You want a free tier before you commit
- You want designed specifically for WordPress, integrating seamlessly into the admin dashboard
- You want advanced conditional logic and multi-step forms help create smarter, user-friendly experiences
Choose Gravity Forms if
- You want comprehensive feature set for diverse form needs
- You want intuitive drag-and-drop interface for easy form creation
In-Depth Analysis
IvyForms
Transform form submissions into actionable data
Strengths
- Pro: Designed specifically for WordPress, integrating seamlessly into the admin dashboard
- Pro: Advanced conditional logic and multi-step forms help create smarter, user-friendly experiences
- Pro: Offers a free tier with essential features and affordable lifetime pricing for unlimited domains
Weaknesses
- Con: Limited to WordPress; cannot be used on other platforms or as a standalone application
- Con: Some advanced integrations and features are only available in paid plans
Key features
Gravity Forms
The most powerful solution for building custom forms and flows to connect with your users in WordPress.
Gravity Forms offers a fair pricing structure, especially for the Elite License at $259 per year, which includes all add-ons and unlimited sites.
Watch out
Add-ons tied to higher tiers
Strengths
- Pro: Comprehensive feature set for diverse form needs.
- Pro: Intuitive drag-and-drop interface for easy form creation.
- Pro: Extensive integration capabilities with third-party services via add-ons.
- Pro: Strong focus on security and compliance (GDPR, PCI, reCAPTCHA).
- Pro: Supports advanced functionalities like conditional logic, calculations, and partial entries.
Weaknesses
- Con: No free version or trial available.
- Con: Requires a WordPress Business plan for WordPress.com hosted sites.
- Con: Add-on availability varies significantly by license tier, requiring higher tiers for advanced integrations.
Key features
Pricing: IvyForms vs Gravity Forms
| Plan | IvyForms | Gravity Forms |
|---|---|---|
| Tier 1 | N/A | $59 per year Basic License |
| Tier 2 | N/A | $159 per year Pro License |
| Tier 3 | N/A | $259 per year Elite License |
Pricing verified from each vendor's public pricing page. Compare in detail on IvyForms pricing and Gravity Forms pricing.
Key Takeaways
IvyForms
- Free tier available
- Our pick for this comparison
Gravity Forms
- Choose if you want the most powerful solution for building custom forms and flows to connect with your users in WordPress
The Bottom Line
IvyForms wins this matchup. Google Forms is our overall Form Builders pick. Google Forms is our free Form Builders pick.
Frequently Asked Questions
Is IvyForms or Gravity Forms better in 2026?
IvyForms wins this matchup. Google Forms is our overall Form Builders pick. Google Forms is our free Form Builders pick. Pick IvyForms for form builders workflows (main strength: designed specifically for WordPress, integrating seamlessly into the admin dashboard). Pick Gravity Forms for form builders workflows (main strength: comprehensive feature set for diverse form needs).
What are IvyForms and Gravity Forms used for?
IvyForms: Transform form submissions into actionable data. Gravity Forms: The most powerful solution for building custom forms and flows to connect with your users in WordPress.
What does IvyForms cost vs Gravity Forms?
IvyForms pricing is on their site. Gravity Forms's paid plans start at $59/mo (Basic License).
What's the main difference between IvyForms and Gravity Forms?
IvyForms's main strength: designed specifically for WordPress, integrating seamlessly into the admin dashboard. Gravity Forms's main strength: comprehensive feature set for diverse form needs.