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Kajabi vs Memberful: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Kajabi and Memberful side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Memberful leads on higher user rating. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 363 user reviews compared Pricing checked Oct 14, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Kajabi

Unify your course, marketing, and community business

Best for you if:

  • • You want all-in-one solution

Memberful

Membership software for creators

Best for you if:

  • • You want good membership platform
At a glance: Kajabi vs Memberful
At a Glance
Kajabi Kajabi
Memberful Memberful
Starts at
From $143/mo, billed yearly Basic plan
From $49/mo, billed monthly Standard plan
Category
Online Course Platforms Membership Sites
Membership Sites Subscription Billing
Rating
4.3/5 Capterra 4.4 · G2 4.1 323 reviews 4.5/5 G2 4.5 40 reviews
Free plan
No No
Watch out for
n/a 4.9% transaction fee on all successful charges.

Choose Kajabi or Memberful?

Kajabi

Choose Kajabi if

  • You want all-in-one solution
  • You want marketing automation
  • You work in online course platforms, not membership sites
Memberful

Choose Memberful if

  • You want good membership platform
  • You want simple setup
  • You work in membership sites, not online course platforms

In-Depth Analysis

Kajabi Kajabi

Unify your course, marketing, and community business

Good value

It's best for established creators and businesses looking for an all-in-one solution.

Strengths

  • Pro: All-in-one solution
  • Pro: Marketing automation
  • Pro: Premium features

Weaknesses

  • Con: Expensive
  • Con: Overkill for beginners

Key features

Creator platform Courses Website builder Email marketing Community Coaching

Memberful Memberful

Membership software for creators

Good value

Memberful's pricing at $49/month plus a 4.9% transaction fee is on the higher side compared to some competitors, especially for creators just starting out.

Watch out

4.9% transaction fee on all successful charges.

Strengths

  • Pro: Good membership platform
  • Pro: Simple setup
  • Pro: Fair pricing
  • Pro: Good integrations
  • Pro: Stripe-based

Weaknesses

  • Con: Limited features
  • Con: Transaction fees
  • Con: Basic analytics
  • Con: Better alternatives exist
  • Con: Customization limited

Key features

Membership software Stripe payments WordPress plugin Custom branding Email integration API access

Plans and prices: Kajabi vs Memberful

Plans and prices of Kajabi and Memberful, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Kajabi
  • Basic: $143/mo, billed yearly
  • Growth: $199/mo, billed yearly
  • Pro: $399/mo, billed yearly
kajabi.com/pricing read Oct 14, 2026
Memberful
  • Standard: $49/mo, billed monthly
memberful.com/pricing read Oct 14, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Kajabi pricing and Memberful pricing.

Key Takeaways

Kajabi

  • Choose if you want unify your course, marketing, and community business

Memberful

  • Higher user rating: 4.5/5 vs 4.3/5

What the data shows

On the data below, Memberful leads on higher user rating. We do not name an overall winner for this pair.

  • Memberful has the higher user rating (4.3/5 from 323 reviews for Kajabi, 4.5/5 from 40 reviews for Memberful).
  • Entry prices are not ranked, they are charged on different bases: Kajabi $143/mo, billed yearly; Memberful $49/mo, billed monthly.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Kajabi and Memberful compare in 2026?

On the data below, Memberful leads on higher user rating. We do not name an overall winner for this pair. Memberful has the higher user rating (4.3/5 from 323 reviews for Kajabi, 4.5/5 from 40 reviews for Memberful). Entry prices are not ranked, they are charged on different bases: Kajabi $143/mo, billed yearly; Memberful $49/mo, billed monthly.

What are Kajabi and Memberful used for?

Kajabi: Unify your course, marketing, and community business. Memberful: Membership software for creators.

What does Kajabi cost vs Memberful?

Kajabi's cheapest paid plan is Basic at $143/mo, billed yearly. Memberful's cheapest paid plan is Standard at $49/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.

What's the main difference between Kajabi and Memberful?

Kajabi's main strength: all-in-one solution. Memberful's main strength: good membership platform.

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