Kissmetrics vs Mixpanel: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Kissmetrics and Mixpanel side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Kissmetrics leads on lower entry price; Mixpanel leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Kissmetrics
Behavioral analytics and engagement platform
Mixpanel
Product analytics for mobile and web
| At a Glance | Kissmetrics | Mixpanel |
|---|---|---|
Starts at | Free plan, paid from $99/mo flat, billed monthly Growth plan | Free plan, paid from $140/mo flat, billed monthly Growth plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.1/5 G2 4.1 · Capterra 4.1 187 reviews | 4.5/5 G2 4.5 · Capterra 4.5 1,518 reviews |
Free plan | Yes | Yes |
Choose Kissmetrics or Mixpanel?
Choose Kissmetrics if
- Budget matters ($99/mo flat, billed monthly vs $140/mo flat, billed monthly)
Choose Mixpanel if
- You need web analytics features specifically.
In-Depth Analysis
Kissmetrics
Behavioral analytics and engagement platform
While the features are robust, the cost per unique visitor can be expensive for growing businesses.
Strengths
- Pro: Person-level tracking
- Pro: Good cohort analysis
- Pro: Revenue attribution
Weaknesses
- Con: Higher price point
- Con: Learning curve
Key features
Mixpanel
Product analytics for mobile and web
Mixpanel's free tier (1M events) is generous.
Strengths
- Pro: Powerful event-based analytics model
- Pro: Generous free tier with 1M events/month
- Pro: Intuitive funnel and retention reports
- Pro: Strong mobile app analytics
- Pro: Good integration ecosystem
Weaknesses
- Con: Learning curve for complex queries
- Con: Can get expensive at scale
- Con: Data modeling requires planning
- Con: Limited session replay features
- Con: Some advanced features need Growth plan
Key features
Plans and prices: Kissmetrics vs Mixpanel
| Tool | Plans and prices | Source |
|---|---|---|
| Kissmetrics |
| kissmetrics.io/pricing read Nov 10, 2026 |
| Mixpanel |
| mixpanel.com/pricing read Nov 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Kissmetrics pricing and Mixpanel pricing.
Key Takeaways
Kissmetrics
- Lower entry price: $99/mo flat, billed monthly vs $140/mo flat, billed monthly
Mixpanel
- Higher user rating: 4.5/5 vs 4.1/5
What the data shows
On the data below, Kissmetrics leads on lower entry price; Mixpanel leads on higher user rating. We do not name an overall winner for this pair.
- Mixpanel has the higher user rating (4.1/5 from 187 reviews for Kissmetrics, 4.5/5 from 1,518 reviews for Mixpanel).
- Kissmetrics has the lower entry price: $99/mo flat, billed monthly (Growth) against $140/mo flat, billed monthly (Growth) for Mixpanel.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Kissmetrics and Mixpanel compare in 2026?
On the data below, Kissmetrics leads on lower entry price; Mixpanel leads on higher user rating. We do not name an overall winner for this pair. Mixpanel has the higher user rating (4.1/5 from 187 reviews for Kissmetrics, 4.5/5 from 1,518 reviews for Mixpanel). Kissmetrics has the lower entry price: $99/mo flat, billed monthly (Growth) against $140/mo flat, billed monthly (Growth) for Mixpanel. Both have a free plan.
What are Kissmetrics and Mixpanel used for?
Kissmetrics: Behavioral analytics and engagement platform. Mixpanel: Product analytics for mobile and web.
What does Kissmetrics cost vs Mixpanel?
Kissmetrics's cheapest paid plan is Growth at $99/mo flat, billed monthly; it also has a free plan. Mixpanel's cheapest paid plan is Growth at $140/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 10, 2026.
What's the main difference between Kissmetrics and Mixpanel?
Kissmetrics's main strength: person-level tracking. Mixpanel's main strength: powerful event-based analytics model.
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