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Kissmetrics

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Behavioral analytics and engagement platform

AnalyticsProduct AnalyticsWeb Analytics
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Reviews onG2Capterra
187 reviews tracked

The Bottom Line

Entry price

From $299/mo

Biggest pro

Person-level tracking

Biggest con

Higher price point

What is Kissmetrics?

Editorial review
Kissmetrics is a behavioral analytics platform that tracks individual user behavior across devices and sessions. Helps understand the customer journey and optimize conversions.

Available on: Web

how we evaluateSourcekissmetrics.io ↗

Pros & Cons

Pros

  • Person-level tracking
  • Good cohort analysis
  • Revenue attribution

Cons

  • Higher price point
  • Learning curve

Ratings Across the Web

4.1(187 reviews)
G2168 reviews
4.1/5
Capterra19 reviews
4.1/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Person-based analyticsFunnel reportsCohort analysisA/B testing integrationRevenue trackingEmail campaigns

Pricing Plans

14-day Free Trial

Pricing checked Jun 28, 2026

Silver

$299/month

  • 10K unique visitors
  • Behavioral analytics
  • Email support
  • Basic segmentation
Most Popular

Gold

$499/month

  • 25K unique visitors
  • Phone support
  • Advanced segmentation
  • Automation

Enterprise

Custom

  • Unlimited visitors
  • Dedicated support
  • Custom integrations
  • SLA
Calculate your costView full pricing

How Kissmetrics's pricing compares

At $299/mo, Kissmetrics is mid-range of its 3 direct competitors ($149 to $750/mo across the set).

June
$149
Kissmetrics
$299
Heap
$300
PostHog
$750

Entry paid plan, monthly. Pricing checked Jun 28, 2026.

Reviews

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4.1/5

Across 187 verified user reviews on G2, Capterra

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Better digital experiences, made easier & faster with AI-powered customer journey analysis.

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Product analytics built for B2B SaaS

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See all analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Kissmetrics FAQ

How does Kissmetrics facilitate multi-channel attribution for marketing efforts?

Kissmetrics ties every action to a human, making it easy to track marketing success across various channels. It helps identify which marketing avenues in a customer's journey ultimately lead to a conversion, considering touch points like social media, search engines, and backlinks.

What specific types of reports are available in Kissmetrics to analyze customer behavior and product usage?

Kissmetrics offers a variety of reports including Activity, Funnel, Cohort, User Search, Revenue Path, and A/B Test reports. These reports help visualize funnels, analyze feature usage, track active users, and gain insights into customer behavior.

Can Kissmetrics be used to perform A/B testing on user flows and designs?

Yes, Kissmetrics allows users to A/B test different designs and flows. This functionality helps determine which sequences are most effective for customers, contributing to optimized user experiences and increased conversions.

What are the key differences in features between the Gold and Platinum plans?

The Gold plan includes everything in Silver, plus Revenue Reports and Cohort Reports, supporting up to 5M events, 10 user seats, and 3 tracked domains. The Platinum plan, designed for enterprise, offers everything in Gold, additionally including Power Reports, SQL Reports, and A/B Testing Reports, with unlimited events, user seats, and domains, along with a dedicated Account Manager.

How does Kissmetrics help in reducing customer churn?

Kissmetrics enables users to discover and improve how customers experience their product. By analyzing customer behavior and identifying bottlenecks, businesses can proactively address issues and enhance the product experience, thereby reducing churn and increasing revenue.

What kind of advanced reporting capabilities does Kissmetrics offer for technical users?

For technical users, Kissmetrics provides Advanced BI Reporting, allowing exploration of raw data with SQL queries and generation of exports for data integration. It also supports analysis of DAU to MAU ratio and user behavior within minutes of sign-up.

Source: kissmetrics.io

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