Kissmetrics

Name: Kissmetrics
Brand: Kissmetrics
Price: 299 USD
Rating: 4.1 (187 reviews)

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Behavioral analytics and engagement platform

Analytics Product Analytics Web Analytics

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4.1(187 across the web)

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Reviews onG2Capterra

187 reviews tracked

The Bottom Line

Entry price

From $299/mo

Biggest pro

Person-level tracking

Biggest con

Higher price point

What is Kissmetrics?

Editorial review

Kissmetrics is a behavioral analytics platform that tracks individual user behavior across devices and sessions. Helps understand the customer journey and optimize conversions.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcekissmetrics.io ↗

Pros & Cons

Pros

Person-level tracking
Good cohort analysis
Revenue attribution

Cons

Higher price point
Learning curve

Ratings Across the Web

4.1(187 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Person-based analyticsFunnel reportsCohort analysisA/B testing integrationRevenue trackingEmail campaigns

Pricing Plans

14-day Free Trial

Pricing checked Aug 7, 2026

Silver

$299/month

10K unique visitors
Behavioral analytics
Email support
Basic segmentation

Gold

$499/month

25K unique visitors
Phone support
Advanced segmentation
Automation

Enterprise

Custom

Unlimited visitors
Dedicated support
Custom integrations
SLA

Calculate your cost View full pricing

Is Kissmetrics worth the price?

65/100

Kissmetrics' pricing, starting at $299/month for Silver and $499/month for Gold, is on the higher end for behavioral analytics platforms, especially for the visitor limits provided.

While the features are robust, the cost per unique visitor can be expensive for growing businesses. It's best suited for established businesses with a clear need for advanced behavioral insights and a budget to match.

Hidden Costs & Gotchas

Overage fees likely for exceeding visitor limits

Enterprise tier requires custom negotiation

Potential for higher costs with custom integrations

How Kissmetrics Compares to Competitors

Compared to Mixpanel, which offers a generous free tier and paid plans starting around $250/month for similar visitor volumes, Kissmetrics' $299 Silver plan is less competitive on initial entry. Amplitude also provides a robust free tier and competitive paid options, making Kissmetrics' starting price feel premium for the included visitor limits.

How Kissmetrics's pricing compares

At $299/mo, Kissmetrics is mid-range of its 3 direct competitors ($149 to $750/mo across the set).

June

$149

Kissmetrics

$299

Heap

$300

PostHog

$750

Entry paid plan, monthly. Pricing checked Aug 7, 2026.

Reviews

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4.1/5

Across 187 verified user reviews on G2, Capterra

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Best Kissmetrics Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Google AnalyticsFreemium

The free analytics standard that tracks most websites

4.5

AmplitudeFreemium

Understand user behavior with product analytics and experimentation

4.5

MixpanelFreemium

Product analytics for mobile and web

4.6

PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

4.5

HeapFreemium

Automatic product analytics for user behavior insights

4.4

ContentsquarePaid

Better digital experiences, made easier & faster with AI-powered customer journey analysis.

3.5

JuneFreemium

Product analytics built for B2B SaaS

3.9

See all analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Kissmetrics alternatives7+ tools ranked, pricing + verdict per pick Kissmetrics vs Google AnalyticsHead-to-head: features, pricing, who wins Kissmetrics vs AmplitudeHead-to-head: features, pricing, who wins Kissmetrics vs MixpanelHead-to-head: features, pricing, who wins

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Kissmetrics FAQ

How does Kissmetrics facilitate multi-channel attribution for marketing efforts?

Kissmetrics ties every action to a human, making it easy to track marketing success across various channels. It helps identify which marketing avenues in a customer's journey ultimately lead to a conversion, considering touch points like social media, search engines, and backlinks.

What specific types of reports are available in Kissmetrics to analyze customer behavior and product usage?

Kissmetrics offers a variety of reports including Activity, Funnel, Cohort, User Search, Revenue Path, and A/B Test reports. These reports help visualize funnels, analyze feature usage, track active users, and gain insights into customer behavior.

Can Kissmetrics be used to perform A/B testing on user flows and designs?

Yes, Kissmetrics allows users to A/B test different designs and flows. This functionality helps determine which sequences are most effective for customers, contributing to optimized user experiences and increased conversions.

What are the key differences in features between the Gold and Platinum plans?

The Gold plan includes everything in Silver, plus Revenue Reports and Cohort Reports, supporting up to 5M events, 10 user seats, and 3 tracked domains. The Platinum plan, designed for enterprise, offers everything in Gold, additionally including Power Reports, SQL Reports, and A/B Testing Reports, with unlimited events, user seats, and domains, along with a dedicated Account Manager.

How does Kissmetrics help in reducing customer churn?

Kissmetrics enables users to discover and improve how customers experience their product. By analyzing customer behavior and identifying bottlenecks, businesses can proactively address issues and enhance the product experience, thereby reducing churn and increasing revenue.

What kind of advanced reporting capabilities does Kissmetrics offer for technical users?

For technical users, Kissmetrics provides Advanced BI Reporting, allowing exploration of raw data with SQL queries and generation of exports for data integration. It also supports analysis of DAU to MAU ratio and user behavior within minutes of sign-up.

Source: kissmetrics.io

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