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Reviews on G2 Capterra
187 reviews tracked

The Bottom Line

Price
From $99/mo flat, billed monthly, free trial. Compare plans

Pros

  • Person-level tracking
  • Good cohort analysis
  • Revenue attribution

Cons

  • Higher price point
  • Learning curve

What is Kissmetrics?

Kissmetrics is a behavioral analytics platform that tracks individual user behavior across devices and sessions. Helps understand the customer journey and optimize conversions.

Available on: Web

Ratings Across the Web

4.1 (187 reviews)

Kissmetrics holds an aggregate rating of 4.1 out of 5 from 187 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Person-based analytics
  • Funnel reports
  • Cohort analysis
  • A/B testing integration
  • Revenue tracking
  • Email campaigns

Pricing Plans

14-day Free Trial

Pricing checked Nov 10, 2026. Source: kissmetrics.io/pricing, read Nov 10, 2026

Kissmetrics plans and prices, checked November 2026
Plan Price Details
Free

Free

  • Up to 100k events a month
  • 3 seats
  • No credit card required
+3 more
  • Funnels and Activity reports
  • Chat, dashboards, metrics, live view, and API access
  • Up to 3 active integrations
Growth

$99 / mo

  • 500k events a month included
  • Unlimited seats and integrations
  • Performance report showing campaign, signup, and revenue on the same person
+3 more
  • Populations and visitors from AI assistants
  • Every report in the app
  • Export any report and its data

Is Kissmetrics worth the price?

Fair value

While the features are robust, the cost per unique visitor can be expensive for growing businesses.

It's best suited for established businesses with a clear need for advanced behavioral insights and a budget to match.

Full Kissmetrics pricing: every plan, hidden costs and alternatives

How Kissmetrics's pricing compares

At $99/mo flat, whole organisation, billed monthly, Kissmetrics is mid-range of its 2 comparable direct competitors ($49 to $140/mo across the set).

Kissmetrics
$99

Not ranked, different unit or currency: June $149/mo, billed monthly.

Entry paid plan, monthly price, flat fee for the whole organisation, billed monthly. Pricing checked Nov 10, 2026.

Email me when Kissmetrics changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Recent pricing updates

Changes we detected on the Kissmetrics pricing page.

  • Plans changed: Free added at free a month; Growth added at $99 a month; Silver, Gold, Enterprise removed.

Kissmetrics by the numbers

Toolradar data: Kissmetrics's entry paid plan ($99/mo flat, billed monthly) ranks #16 of 22 (joint) for price among the Web Analytics tools with a verified entry price as a flat team plan, where the median is $40.50/mo flat. As of Nov 2026.

Kissmetrics compared with 84 Web Analytics tools on Toolradar, as of Nov 2026
Metric Kissmetrics Peer median Position (1 is best)
Entry paid plan $99/mo flat, billed monthly $40.50/mo flat #16 of 22 (joint) tools priced as a flat team plan, verified price
Free plan No 56% have one n/a
Listed as an alternative to 1 tool 1 #42 of 84 (joint)
Integrations listed 9 2 #1 of 22 tools with at least one integration recorded
User rating 4.1/5 (across the web, 187 ratings) 4.5/5 #43 of 49 (joint) tools with 20+ reviews

Listed as an alternative to: #41 on 2026-10-16 to #42 on 2026-11-11 (rank among 84 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Web Analytics data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Kissmetrics by the numbers”, Nov 2026.

Reviews

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4.1/5

Across 187 verified user reviews on G2, Capterra

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Kissmetrics FAQ

How does Kissmetrics facilitate multi-channel attribution for marketing efforts?

Kissmetrics ties every action to a human, making it easy to track marketing success across various channels. It helps identify which marketing avenues in a customer's journey ultimately lead to a conversion, considering touch points like social media, search engines, and backlinks.

What specific types of reports are available in Kissmetrics to analyze customer behavior and product usage?

Kissmetrics offers a variety of reports including Activity, Funnel, Cohort, User Search, Revenue Path, and A/B Test reports. These reports help visualize funnels, analyze feature usage, track active users, and gain insights into customer behavior.

Can Kissmetrics be used to perform A/B testing on user flows and designs?

Yes, Kissmetrics allows users to A/B test different designs and flows. This functionality helps determine which sequences are most effective for customers, contributing to optimized user experiences and increased conversions.

What are the key differences in features between the Gold and Platinum plans?

The Gold plan includes everything in Silver, plus Revenue Reports and Cohort Reports, supporting up to 5M events, 10 user seats, and 3 tracked domains. The Platinum plan, designed for enterprise, offers everything in Gold, additionally including Power Reports, SQL Reports, and A/B Testing Reports, with unlimited events, user seats, and domains, along with a dedicated Account Manager.

How does Kissmetrics help in reducing customer churn?

Kissmetrics enables users to discover and improve how customers experience their product. By analyzing customer behavior and identifying bottlenecks, businesses can proactively address issues and enhance the product experience, thereby reducing churn and increasing revenue.

What kind of advanced reporting capabilities does Kissmetrics offer for technical users?

For technical users, Kissmetrics provides Advanced BI Reporting, allowing exploration of raw data with SQL queries and generation of exports for data integration. It also supports analysis of DAU to MAU ratio and user behavior within minutes of sign-up.

How does Kissmetrics pricing compare with other Web Analytics tools?

Kissmetrics's entry paid plan ($99/mo flat, billed monthly) ranks #16 of 22 (joint) for price among the Web Analytics tools with a verified entry price as a flat team plan, where the median is $40.50/mo flat. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Does Kissmetrics have a promo code or discount code?

As of November 10, 2026, Toolradar has no Kissmetrics promo code, coupon or discount code on file. Kissmetrics' own pricing page (https://kissmetrics.io/pricing, read November 10, 2026) does list a 14-day free trial, so you can start without a code. Offers change, so confirm the terms at checkout.

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