Kissmetrics is a behavioral analytics platform that tracks individual user behavior across devices and sessions. Helps understand the customer journey and optimize conversions.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcekissmetrics.io ↗

Ratings Across the Web

4.1(187 reviews)

Kissmetrics holds an aggregate rating of 4.1 out of 5 from 187 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

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Key Features

Person-based analytics
Funnel reports
Cohort analysis
A/B testing integration
Revenue tracking
Email campaigns

Pricing Plans

14-day Free Trial

Pricing checked Sep 27, 2026

Kissmetrics plans and prices, checked September 2026
Plan	Price	Details
Silver	$299/month	10K unique visitors Behavioral analytics Email support +1 moreShow less Basic segmentation
GoldPopular	$499/month	25K unique visitors Phone support Advanced segmentation +1 moreShow less Automation
Enterprise	Custom	Unlimited visitors Dedicated support Custom integrations +1 moreShow less SLA

Calculate your cost View full pricing

Is Kissmetrics worth the price?

Fair value

Kissmetrics' pricing, starting at $299/month for Silver and $499/month for Gold, is on the higher end for behavioral analytics platforms, especially for the visitor limits provided.

While the features are robust, the cost per unique visitor can be expensive for growing businesses. It's best suited for established businesses with a clear need for advanced behavioral insights and a budget to match.

How Kissmetrics's pricing compares

At $299/mo, billing unit not specified, Kissmetrics is mid-range of its 4 comparable direct competitors ($20 to $750/mo across the set).

Mixpanel

$20

June

$149

Kissmetrics

$299

Heap

$300

PostHog

$750

Entry paid plan, monthly. Pricing checked Sep 27, 2026.

Reviews

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4.1/5

Across 187 verified user reviews on G2, Capterra

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Best Kissmetrics Alternatives

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AmplitudeFreemium

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MixpanelFreemium

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PostHogFreemium

Open-source product analytics with event tracking, feature flags, and session recording

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ContentsquarePaid

Better digital experiences, made easier & faster with AI-powered customer journey analysis.

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HeapFreemium

Automatic product analytics for user behavior insights

4.4

JuneFreemium

Product analytics built for B2B SaaS

4.3

See all analytics tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Kissmetrics alternatives7+ tools ranked, pricing + verdict per pick Kissmetrics vs Google AnalyticsHead-to-head: features, pricing, who wins Kissmetrics vs AmplitudeHead-to-head: features, pricing, who wins Kissmetrics vs MixpanelHead-to-head: features, pricing, who wins

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Kissmetrics FAQ

How does Kissmetrics facilitate multi-channel attribution for marketing efforts?

Kissmetrics ties every action to a human, making it easy to track marketing success across various channels. It helps identify which marketing avenues in a customer's journey ultimately lead to a conversion, considering touch points like social media, search engines, and backlinks.

What specific types of reports are available in Kissmetrics to analyze customer behavior and product usage?

Kissmetrics offers a variety of reports including Activity, Funnel, Cohort, User Search, Revenue Path, and A/B Test reports. These reports help visualize funnels, analyze feature usage, track active users, and gain insights into customer behavior.

Can Kissmetrics be used to perform A/B testing on user flows and designs?

Yes, Kissmetrics allows users to A/B test different designs and flows. This functionality helps determine which sequences are most effective for customers, contributing to optimized user experiences and increased conversions.

What are the key differences in features between the Gold and Platinum plans?

The Gold plan includes everything in Silver, plus Revenue Reports and Cohort Reports, supporting up to 5M events, 10 user seats, and 3 tracked domains. The Platinum plan, designed for enterprise, offers everything in Gold, additionally including Power Reports, SQL Reports, and A/B Testing Reports, with unlimited events, user seats, and domains, along with a dedicated Account Manager.

How does Kissmetrics help in reducing customer churn?

Kissmetrics enables users to discover and improve how customers experience their product. By analyzing customer behavior and identifying bottlenecks, businesses can proactively address issues and enhance the product experience, thereby reducing churn and increasing revenue.

What kind of advanced reporting capabilities does Kissmetrics offer for technical users?

For technical users, Kissmetrics provides Advanced BI Reporting, allowing exploration of raw data with SQL queries and generation of exports for data integration. It also supports analysis of DAU to MAU ratio and user behavior within minutes of sign-up.

Source: kissmetrics.io

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