Lavender AI vs Gong: Which Should You Choose in 2026?
Choosing between Lavender AI and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Lavender AI
Your AI Email Coach for sales professionals to write personalized, high-reply emails.
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.9/10)
- • You want to try before committing
- • You need ai for sales features specifically
- • AI-powered email coach for sales to optimize emails for higher reply rates.
- • Provides real-time personalization, email scoring, and AI drafting directly in your inbox.
Gong
Revenue intelligence platform
Best for you if:
- • You need revenue intelligence features specifically
- • Gong is a revenue intelligence platform that records and analyzes customer interactions
- • It captures sales calls and uses AI to provide insights on deals and coaching opportunities
| At a Glance |  Lavender AI |  Gong |
|---|---|---|
Price | Free + Paid | Paid |
Best For | AI for Sales | Revenue Intelligence |
Rating | 90/100 | 89/100 |
| Feature | Lavender AI | Gong |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 90 | 89 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AI for SalesCold Email | Revenue IntelligenceSales Intelligence |
Understanding the Differences
Both Lavender AI and Gong solve similar problems, but they approach them differently.Lavender AI positions itself as "your ai email coach for sales professionals to write personalized, high-reply emails." while Gongfocuses on "revenue intelligence platform". These differences matter depending on what you're trying to accomplish.
When to Choose Lavender AI
Lavender AI makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 90/100, it's our top pick in this comparison.
When to Choose Gong
Gong is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Lavender AI lets you get started without pulling out your credit card.
We'd pick: Lavender AI
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Lavender AI handles scale better in our testing.
We'd pick: Lavender AI
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Gong takes enterprise seriously.
We'd pick: Gong
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Lavender AI, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Lavender AI higher (90/100). But the community has upvoted Gong more (0 votes). Pick your source of truth.
Key Takeaways
What Lavender AI Does Better
- Higher overall score (90/100)
- Our recommendation for most use cases
Consider Gong If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Lavender AI (90/100). But the honest answer is that "better" depends on your situation. Lavender AI scores higher in our analysis, but Gong might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Lavender AI or Gong better?
Based on our analysis, Lavender AI scores higher with 90/100. Lavender AI isfreemium while Gong is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Lavender AI to Gong easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Lavender AI and Gong offer free trials?
Most software in this category offers free trials or free tiers. Lavender AI is freemium with a free tier.Gong is paid with potential trial. Visit their websites for current trial offers.