Lavender AI

Name: Lavender AI
Brand: Lavender
Price: 27 USD
Rating: 4.8 (63 reviews)

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Your AI Email Coach for sales professionals to write personalized, high-reply emails.

From $27/mo (free plan available)

Freemium Sales Engagement AI Writing Email Productivity

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4.8 (63 across the web)

Freemium Visit Website

Reviews on G2

63 reviews tracked

The Bottom Line

Updated May 26, 2026

Price: From $27/mo (free plan available). Compare plans

Key facts

AI-powered email coach for sales to optimize emails for higher reply rates.
Provides real-time personalization, email scoring, and AI drafting directly in your inbox.
Offers team coaching dashboards for managers to track performance and improve email strategies.

Pros

Email coaching AI
Real-time suggestions
Good for sales
Data-driven
Integration support

Cons

Per-seat pricing
Sales focused
Learning curve
Privacy concerns
Better for teams

What is Lavender AI?

Editorial review

Lavender AI is an intelligent AI email coach designed to help sales development representatives (SDRs) and account executives (AEs) craft personalized, one-to-one emails that are optimized for higher reply rates and pipeline generation. It integrates directly into your inbox (Gmail, Outlook, Salesloft, HubSpot, etc.) and provides real-time coaching, suggesting drafts, offering context on recipients, and scoring emails against best practices. The tool uses AI to fix elements that might hinder replies and adapts its recommendations as email behavior evolves. Key features include a Personalization Assistant that brings prospect data and personality insights into the inbox, an email scoring system to optimize messages for replies, and AI-powered drafting capabilities to overcome writer's block. For teams, Lavender offers a Coaching Dashboard that provides managers with data-backed insights into individual and team performance, helping them identify areas for improvement and track ROI. It's built for anyone looking to improve their email communication, reduce stress, and increase their chances of getting a response.

Available on: Web, Chrome

Louis Corneloup Updated May 26, 2026 · how we evaluate Source lavender.ai ↗

Ratings Across the Web

4.8 (63 reviews)

Lavender AI holds an aggregate rating of 4.8 out of 5 from 63 reviews across G2, last checked August 24, 2026.

G2 63 reviews

4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Email coaching
AI writing suggestions
Personalization tips
Reply prediction
Email scoring
CRM integration

Pricing Plans

Free Trial

Pricing checked Sep 29, 2026

Lavender AI plans and prices, checked September 2026
Plan	Price	Details
Free	$0	5 emails/month Basic analysis Gmail & Outlook
Starter	$27/month	Unlimited emails AI writing assistance Mobile optimization
Pro	$45/month	Priority support Dedicated CSM All Starter features
Team	$89/seat/month	Team analytics Dynamic scoring Content studio

Calculate your cost View full pricing

Is Lavender AI worth the price?

Fair value

The free tier at 5 emails/month is barely a test drive.

Worth it if cold email is your primary outbound channel and you are disciplined about acting on the coaching suggestions.

Hidden Costs & Gotchas

No native integration with all CRMs. Works with Gmail and Outlook 365 only. If your team uses a less common email client, Lavender will not work.

Full Lavender AI pricing: every plan, hidden costs and alternatives

How Lavender AI's pricing compares

At $27/mo, billing unit not specified, Lavender AI is mid-range of its 6 comparable direct competitors ($22.49 to $99/mo across the set).

Convo

$22.49

Groove

$24

Lavender AI

$27

$32

$35

$60

$99

Entry paid plan, monthly. Pricing checked Sep 29, 2026.

Reviews

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4.8/5

Across 63 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Lavender AI alternatives 8+ tools ranked, pricing + verdict per pick Lavender AI vs Apollo.io Head-to-head: features, pricing, who wins Lavender AI vs Salesloft Head-to-head: features, pricing, who wins Lavender AI vs Outreach Head-to-head: features, pricing, who wins

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Lavender AI FAQ

How does Lavender's AI email coach personalize emails for recipients?

The Personalization Assistant integrates prospect data directly into your inbox, suggesting ways to tailor your email content. It also provides personality-based insights to help create deeper connections with recipients.

What specific integrations does Lavender offer for email platforms and sales engagement tools?

Lavender integrates with major email platforms like Gmail and Outlook, as well as sales engagement tools such as Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong.

How does Lavender leverage AI to improve email reply rates?

Lavender's AI email coach scores your email or template to identify and correct elements that negatively impact reply rates. It provides real-time coaching based on your inbox activity and billions of data points, with recommendations evolving through generative AI.

What kind of data-backed insights does Lavender provide for sales managers?

Lavender's Coaching Dashboard empowers managers with real data-backed email insights from their team's inboxes. This allows them to track performance, measure ROI, identify successful strategies, and pinpoint areas where team members need assistance.

What security and compliance measures does Lavender have in place for user data?

Lavender is SOC2-certified and GDPR-compliant, ensuring that user privacy and data security are taken seriously. For organizations with strict security requirements, IT teams may need to review and authenticate Lavender with their email provider.

Source: lavender.ai

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