Loox Reviews vs Smile.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Loox Reviews and Smile.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Smile.io leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Loox Reviews
Boost sales with customer photo and video reviews
Best for you if:
- • You want affordable entry point with paid tiers for small stores
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Loox Reviews | Smile.io |
|---|---|---|
Starts at | Not published | Free plan, paid from $15/mo, billed monthly Essential plan |
Category | E-commerce Referral Marketing | E-commerce Marketing Automation |
Rating | 4.9/5 Capterra 4.9 16 reviews | 4.7/5 G2 4.6 · Capterra 4.9 532 reviews |
Free plan | No | Yes |
Watch out for | Overage fees if exceeding review request limits on lower tiers. | Overage fees if exceeding order limits |
Choose Loox Reviews or Smile.io?
Choose Loox Reviews if
- You want affordable entry point with paid tiers for small stores
- You want visual reviews with photos and videos build strong social proof
Choose Smile.io if
- You want a free tier before you commit
- You want loyalty program platform
- You want shopify integration
In-Depth Analysis
Loox Reviews
Boost sales with customer photo and video reviews
Loox's pricing is generally fair, with a clear progression of features.
Watch out
Overage fees if exceeding review request limits on lower tiers.
Strengths
- Pro: Affordable entry point with paid tiers for small stores
- Pro: Visual reviews with photos and videos build strong social proof
- Pro: Official integrations with Google, Meta, and TikTok Shop
- Pro: No long-term contracts through Shopify billing cycle
- Pro: Referral program included to drive organic acquisition
Weaknesses
- Con: Shopify-only platform with no support for other e-commerce systems
- Con: Beginner plan caps at 100 monthly review request emails
- Con: Removing Loox branding requires a higher-tier plan
- Con: Higher-tier plans can be steep for smaller merchants
Key features
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Smile.io's pricing is generally fair, offering a generous Free tier and a well-structured progression.
Watch out
Overage fees if exceeding order limits
Strengths
- Pro: Loyalty program platform
- Pro: Shopify integration
- Pro: Good features
- Pro: Active development
- Pro: Fair pricing
Weaknesses
- Con: E-commerce focused
- Con: Order-based pricing
- Con: Learning curve
- Con: Feature gaps
- Con: Better for larger stores
Key features
Plans and prices: Loox Reviews vs Smile.io
| Tool | Plans and prices | Source |
|---|---|---|
| Loox Reviews | No plan prices on file | loox.app/pricing read Oct 28, 2026 |
| Smile.io |
| smile.io/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Loox Reviews pricing and Smile.io pricing.
Key Takeaways
Loox Reviews
- Choose if you want boost sales with customer photo and video reviews
Smile.io
- Has a free plan
What the data shows
On the data below, Smile.io leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.9/5 from 16 reviews for Loox Reviews, 4.7/5 from 532 reviews for Smile.io; we compare ratings only above 20 reviews on both sides).
- Smile.io starts at $15/mo, billed monthly; Loox Reviews has no public paid plan price on file.
- Only Smile.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Loox Reviews and Smile.io compare in 2026?
On the data below, Smile.io leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.9/5 from 16 reviews for Loox Reviews, 4.7/5 from 532 reviews for Smile.io; we compare ratings only above 20 reviews on both sides). Smile.io starts at $15/mo, billed monthly; Loox Reviews has no public paid plan price on file. Only Smile.io has a free plan.
What are Loox Reviews and Smile.io used for?
Loox Reviews: Boost sales with customer photo and video reviews. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
What does Loox Reviews cost vs Smile.io?
Loox Reviews has no public paid-plan price on file. Smile.io's cheapest paid plan is Essential at $15/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Loox Reviews and Smile.io?
Loox Reviews's main strength: affordable entry point with paid tiers for small stores. Smile.io's main strength: loyalty program platform.