Loox Reviews vs Smile.io: Which is Better in 2026?
Choosing between Loox Reviews and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Smile.io is our overall pick for loyalty programs workflows. Pick Loox Reviews if you need reviews & ugc.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loox Reviews
Boost sales with customer photo and video reviews
Best for you if:
- • You need reviews & ugc features specifically
- • Visual photo and video review collection platform built for Shopify
- • Syndicates reviews to Google Shopping, Meta, and TikTok Shop
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You need loyalty programs features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Loox Reviews |  Smile.io |
|---|---|---|
Starts at | Custom | $49/monthStarter |
Best For | Reviews & UGC | Loyalty Programs |
Rating | 4.9/5 | 4.8/5 |
Choose Loox Reviews or Smile.io?
Choose Loox Reviews if
Boost sales with customer photo and video reviews
- Affordable entry point at $12.99/mo for small stores
- Visual reviews with photos and videos build strong social proof
- Official integrations with Google, Meta, and TikTok Shop
- Your work is reviews & ugc-shaped, not loyalty programs-shaped
Choose Smile.io if
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
- Loyalty program platform
- Shopify integration
- Good features
- Your work is loyalty programs-shaped, not reviews & ugc-shaped
| Feature | Loox Reviews | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.9/5 45 reviews | ★4.8/5 482 reviews |
| Categories | Reviews & UGCE-commerce | Loyalty ProgramsE-commerce |
In-Depth Analysis
Loox Reviews
Boost sales with customer photo and video reviews
Strengths
- +Affordable entry point at $12.99/mo for small stores
- +Visual reviews with photos and videos build strong social proof
- +Official integrations with Google, Meta, and TikTok Shop
- +No long-term contracts through Shopify billing cycle
- +Referral program included to drive organic acquisition
Weaknesses
- -Shopify-only platform with no support for other e-commerce systems
- -Beginner plan caps at 100 monthly review request emails
- -Removing Loox branding requires the Scale plan at $39.99/mo
- -Unlimited plan at $299.99/mo is steep for smaller merchants
Key features
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Strengths
- +Loyalty program platform
- +Shopify integration
- +Good features
- +Active development
- +Fair pricing
Weaknesses
- -E-commerce focused
- -Order-based pricing
- -Learning curve
- -Feature gaps
- -Better for larger stores
Key features
Pricing: Loox Reviews vs Smile.io
| Plan | Loox Reviews | Smile.io |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $49 month Starter |
| Tier 3 | N/A | $199 month Growth |
| Tier 4 | N/A | $999 month Plus |
Pricing verified from each vendor's public pricing page. Compare in detail on Loox Reviews pricing and Smile.io pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smile.io
Want the highest-rated option?
Loox Reviews: 4.9/5 (45 reviews). Smile.io: 4.8/5 (482 reviews).
Go with: Loox Reviews
Value user reviews?
Loox Reviews: 45 reviews (4.9/5). Smile.io: 482 reviews (4.8/5).
Go with: Smile.io
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Loox Reviews is a reviews & ugc tool. Smile.io is in loyalty programs. Pick the category that matches your needs.
How important are ratings?
Loox Reviews is rated higher: 4.9/5 vs 4.8/5.
Key Takeaways
Smile.io
- Larger review base (482 reviews)
- Our pick for this comparison
Loox Reviews
- Higher user rating: 4.9/5 vs 4.8/5
- Better fit for reviews & ugc
The Bottom Line
Smile.io is our pick.
Frequently Asked Questions
Is Loox Reviews or Smile.io better?
Smile.io is rated in our evaluation. Both are paid.
What are Loox Reviews and Smile.io used for?
Loox Reviews: Boost sales with customer photo and video reviews. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Loox Reviews cost vs Smile.io?
Loox Reviews is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.