Lusha vs Wizi: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Lusha and Wizi side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Wizi leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Wizi
Automate your sales outreach with AI-powered lead generation and personalized email campaigns.
Best for you if:
- • You want a tool that automates time-consuming lead research
| At a Glance | Lusha | Wizi |
|---|---|---|
Starts at | Free plan, paid from $36/user/mo, billed monthly Pro plan | Free plan, paid from $5/mo, billed monthly Basic plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Engagement |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | Storage limits could lead to upgrades for heavy users. |
Choose Lusha or Wizi?
Choose Lusha if
- You need lead generation features specifically.
Choose Wizi if
- You want a tool that automates time-consuming lead research
- You want a tool that generates highly personalized emails at scale
- Budget matters ($5/mo, billed monthly vs $36/user/mo, billed monthly)
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Wizi
Automate your sales outreach with AI-powered lead generation and personalized email campaigns.
Wizi's pricing is quite generous, especially with a robust Free tier and a very affordable Basic plan at $5/month.
Watch out
Storage limits could lead to upgrades for heavy users.
Strengths
- Pro: Automates time-consuming lead research
- Pro: Generates highly personalized emails at scale
- Pro: Helps identify key decision-makers
- Pro: Streamlines the entire sales outreach process
- Pro: Aims to improve conversion rates
Weaknesses
- Con: No free tier mentioned, suggesting it's a paid service
- Con: Reliance on AI may require careful monitoring for message quality
Key features
Plans and prices: Lusha vs Wizi
| Tool | Plans and prices | Source |
|---|---|---|
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
| Wizi |
| wizi.ai read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Lusha pricing and Wizi pricing.
Key Takeaways
Lusha
- Worth considering for lead generation
Wizi
- Lower entry price: $5/mo, billed monthly vs $36/user/mo, billed monthly
What the data shows
On the data below, Wizi leads on lower entry price. We do not name an overall winner for this pair.
- Only Lusha has a published user rating (3.2/5 from 2,809 reviews); Wizi has none we can show.
- Wizi has the lower entry price: $5/mo, billed monthly (Basic) against $36/user/mo, billed monthly (Pro) for Lusha.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Lusha and Wizi compare in 2026?
On the data below, Wizi leads on lower entry price. We do not name an overall winner for this pair. Only Lusha has a published user rating (3.2/5 from 2,809 reviews); Wizi has none we can show. Wizi has the lower entry price: $5/mo, billed monthly (Basic) against $36/user/mo, billed monthly (Pro) for Lusha. Both have a free plan.
What are Lusha and Wizi used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Wizi: Automate your sales outreach with AI-powered lead generation and personalized email campaigns.
What does Lusha cost vs Wizi?
Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. Wizi's cheapest paid plan is Basic at $5/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Lusha and Wizi?
Lusha's main strength: B2B contact data. Wizi's main strength: automates time-consuming lead research.
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