Magento vs Shopify: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Magento and Shopify side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Shopify leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Magento
Open-source e-commerce platform by Adobe
Best for you if:
- • You want a free tier before you commit
Shopify
Launch and grow your online store with ease
Best for you if:
- • You want easy to use
| At a Glance | Magento | Shopify |
|---|---|---|
Starts at | Free plan | Free plan, paid from $39/mo flat, billed monthly Basic plan |
Category | E-commerce Platforms Marketplace Builders | E-commerce Platforms Website Builders |
Rating | 4.2/5 Capterra 4.3 · G2 4.0 930 reviews | 4.5/5 Capterra 4.5 · G2 4.4 11,858 reviews |
Free plan | Yes | No |
Watch out for | n/a | Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees. |
Choose Magento or Shopify?
Choose Magento if
- You want a free tier before you commit
- You want highly customizable
- You want good for large catalogs
Choose Shopify if
- You want easy to use
- You want all-in-one solution
In-Depth Analysis
Magento
Open-source e-commerce platform by Adobe
Magento's pricing is generous for small businesses with its free Open Source tier, offering a full platform without upfront costs.
Strengths
- Pro: Highly customizable
- Pro: Good for large catalogs
- Pro: B2B features
- Pro: Open source option
- Pro: Enterprise proven
Weaknesses
- Con: Complex and expensive
- Con: Requires development
- Con: Resource intensive
- Con: Adobe ownership costs
- Con: Steep learning curve
Key features
Shopify
Launch and grow your online store with ease
Shopify's $39/mo Basic plan looks affordable until you add payment processing fees, apps, and themes.
Watch out
Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.
Strengths
- Pro: Easy to use
- Pro: All-in-one solution
- Pro: Great app ecosystem
- Pro: Good for scaling
Weaknesses
- Con: Transaction fees unless using Shopify Payments
- Con: Monthly costs add up
- Con: Limited customization on lower plans
Key features
Plans and prices: Magento vs Shopify
| Tool | Plans and prices | Source |
|---|---|---|
| Magento |
| magento.com read Oct 6, 2026 |
| Shopify |
| shopify.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Magento pricing and Shopify pricing.
Key Takeaways
Magento
- Choose if you want open-source e-commerce platform by Adobe
Shopify
- Higher user rating: 4.5/5 vs 4.2/5
What the data shows
On the data below, Shopify leads on higher user rating. We do not name an overall winner for this pair.
- Shopify has the higher user rating (4.2/5 from 930 reviews for Magento, 4.5/5 from 11,858 reviews for Shopify).
- Shopify starts at $39/mo flat, billed monthly; Magento has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Magento and Shopify compare in 2026?
On the data below, Shopify leads on higher user rating. We do not name an overall winner for this pair. Shopify has the higher user rating (4.2/5 from 930 reviews for Magento, 4.5/5 from 11,858 reviews for Shopify). Shopify starts at $39/mo flat, billed monthly; Magento has no public paid plan price on file. Both have a free plan.
What are Magento and Shopify used for?
Magento: Open-source e-commerce platform by Adobe. Shopify: Launch and grow your online store with ease.
What does Magento cost vs Shopify?
Magento has no public paid-plan price on file. Shopify's cheapest paid plan is Basic at $39/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Magento and Shopify?
Magento's main strength: highly customizable. Shopify's main strength: easy to use.