Mailchimp vs Campaign Monitor: Which Should You Choose in 2026?
Choosing between Mailchimp and Campaign Monitor comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated May 1, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Turn emails into revenue
Best for you if:
- 0
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- 0
- • Campaign Monitor is an email marketing platform that offers tools for creating, sending, and analyzing email campaigns.
- • It features a drag-and-drop email builder, marketing automation with a visual journey designer, and new AI-powered capabilities for performance optimization and audience building.
| At a Glance |  Mailchimp |  Campaign Monitor |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | — | — |
| Feature | Mailchimp | Campaign Monitor |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 161 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Mailchimp and Campaign Monitor Compare
Mailchimp
Turn emails into revenue
Free tier available
Campaign Monitor
Email marketing for growing businesses
Free tier available
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Campaign Monitor
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Campaign Monitor
- 0
- More community upvotes (161)
- Free tier available
- Our pick for this comparison
Mailchimp
The Bottom Line
Campaign Monitor is our pick.
Frequently Asked Questions
Is Mailchimp or Campaign Monitor better?
Campaign Monitor is rated high in our evaluation. Both are freemium.
What are Mailchimp and Campaign Monitor used for?
Mailchimp: Turn emails into revenue. Campaign Monitor: Email marketing for growing businesses.
What does Mailchimp cost vs Campaign Monitor?
Mailchimp is freemium (free tier + paid plans). Campaign Monitor is freemium (free tier + paid plans). Visit their websites for detailed pricing.