Mailchimp vs Sendy: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mailchimp and Sendy side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mailchimp leads on a free plan; Sendy leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want a free tier before you commit
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Best for you if:
- • You want significantly lower email sending costs compared to traditional platforms
| At a Glance | Mailchimp | Sendy |
|---|---|---|
Starts at | Free plan, paid from $13/mo, billed monthly Essentials plan | Not published |
Category | Marketing Automation Email Marketing | Email Marketing Newsletter Tools |
Rating | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews | 4.3/5 G2 4.3 42 reviews |
Free plan | Yes | No |
Watch out for | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists | n/a |
Choose Mailchimp or Sendy?
Choose Mailchimp if
- You want a free tier before you commit
- You want intuitive drag-and-drop editor accessible to non-technical users
- You want comprehensive free plan to get started with basic email marketing
- You work in marketing automation, not email marketing
Choose Sendy if
- You want significantly lower email sending costs compared to traditional platforms
- You want no monthly fees based on subscriber count
- You work in email marketing, not marketing automation
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Sendy
Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
Sendy's one-time purchase of $69 is incredibly fair and generous, especially considering it offers unlimited subscribers and a comprehensive feature set.
Strengths
- Pro: Significantly lower email sending costs compared to traditional platforms.
- Pro: No monthly fees based on subscriber count.
- Pro: High deliverability rates through Amazon SES.
- Pro: Comprehensive features for managing email campaigns.
- Pro: Ability to manage multiple brands and clients with white-labeling.
Weaknesses
- Con: Requires technical knowledge for self-hosting and setup.
- Con: One-time purchase fee for the software itself.
- Con: Reliance on Amazon SES for email sending, which requires separate setup and costs.
Key features
Plans and prices: Mailchimp vs Sendy
| Tool | Plans and prices | Source |
|---|---|---|
| Mailchimp |
| mailchimp.com/pricing read Oct 26, 2026 |
| Sendy |
| sendy.co read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mailchimp pricing and Sendy pricing.
Key Takeaways
Mailchimp
- Has a free plan
Sendy
- Higher user rating: 4.3/5 vs 3.9/5
What the data shows
On the data below, Mailchimp leads on a free plan; Sendy leads on higher user rating. We do not name an overall winner for this pair.
- Sendy has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.3/5 from 42 reviews for Sendy).
- Mailchimp starts at $13/mo, billed monthly; Sendy has no public paid plan price on file.
- Only Mailchimp has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mailchimp and Sendy compare in 2026?
On the data below, Mailchimp leads on a free plan; Sendy leads on higher user rating. We do not name an overall winner for this pair. Sendy has the higher user rating (3.9/5 from 31,997 reviews for Mailchimp, 4.3/5 from 42 reviews for Sendy). Mailchimp starts at $13/mo, billed monthly; Sendy has no public paid plan price on file. Only Mailchimp has a free plan.
What are Mailchimp and Sendy used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Sendy: Send newsletters 100x cheaper via Amazon SES with this self-hosted email application.
What does Mailchimp cost vs Sendy?
Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Sendy has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Mailchimp and Sendy?
Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users. Sendy's main strength: significantly lower email sending costs compared to traditional platforms.