Mailshake vs Snov.io: Which Should You Choose in 2026?
Choosing between Mailshake and Snov.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailshake
Sales engagement for modern sales teams
Best for you if:
- • You need sales engagement features specifically
- • You need sales engagement for modern sales teams
- • You need professional-grade features
Snov.io
Email finder and outreach platform
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need lead generation features specifically
- • Snov.io is a sales automation platform for email outreach
- • It finds emails, verifies contacts, and automates cold email campaigns
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Sales Engagement | Lead Generation |
Rating | —/100 | 82/100 |
| Feature | Mailshake | Snov.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 195 | 0 |
| Categories | Sales EngagementCold Email | Lead GenerationEmail Marketing |
Understanding the Differences
Both Mailshake and Snov.io solve similar problems, but they approach them differently.Mailshake positions itself as "sales engagement for modern sales teams" while Snov.iofocuses on "email finder and outreach platform". These differences matter depending on what you're trying to accomplish.
When to Choose Mailshake
Mailshake makes sense if you're looking for a comprehensive paid solution.
When to Choose Snov.io
Snov.io is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 82/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Snov.io won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Snov.io
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Snov.io is built for teams that are leveling up.
We'd pick: Snov.io
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Mailshake is built for organizations like yours.
We'd pick: Mailshake
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Snov.io has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Snov.io higher (82/100). But the community has upvoted Mailshake more (195 votes). Pick your source of truth.
Key Takeaways
What Snov.io Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Mailshake If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Snov.io (82/100). But the honest answer is that "better" depends on your situation. Snov.io scores higher in our analysis, but Mailshake might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Mailshake or Snov.io better?
Based on our analysis, Snov.io scores higher with 82/100. Mailshake ispaid while Snov.io is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Mailshake to Snov.io easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Mailshake and Snov.io offer free trials?
Most software in this category offers free trials or free tiers. Mailshake is paid with potential trial.Snov.io is freemium with a free tier. Visit their websites for current trial offers.