Marketo vs Mautic: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Marketo and Mautic side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Marketo
Orchestrate cross-channel campaigns with AI personalization and revenue attribution
Best for you if:
- • You want deep cross-channel orchestration in a single platform
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
| At a Glance | Marketo | Mautic |
|---|---|---|
Starts at | Not published | From $267.30/mo, billed monthly Mautic Essential plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 3.8/5 G2 4.1 · SourceForge 2.5 3,163 reviews | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews |
Free plan | No | No |
Watch out for | Add-ons like Marketo Measure can increase price | n/a |
Choose Marketo or Mautic?
Choose Marketo if
- You want deep cross-channel orchestration in a single platform
- You want robust multi-touch attribution links marketing spend to revenue
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
In-Depth Analysis
Marketo
Orchestrate cross-channel campaigns with AI personalization and revenue attribution
It's best suited for large enterprises with significant marketing budgets and complex automation needs.
Watch out
Add-ons like Marketo Measure can increase price
Strengths
- Pro: Deep cross-channel orchestration in a single platform
- Pro: Robust multi-touch attribution links marketing spend to revenue
- Pro: Scales to millions of contacts with enterprise-grade reliability
- Pro: Tight integration with Salesforce and the wider Adobe Experience Cloud
- Pro: AI-driven personalization across email, web, and chat
Weaknesses
- Con: No public pricing-plans start around $40K/year and can exceed $1M
- Con: Steep learning curve requiring dedicated admin or consultant
- Con: Implementation timeline typically runs several months
- Con: Database-size pricing model makes costs unpredictable as contacts grow
- Con: UI feels dated compared to newer marketing automation tools
Key features
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Plans and prices: Marketo vs Mautic
| Tool | Plans and prices | Source |
|---|---|---|
| Marketo | No plan prices on file | business.adobe.com/products/marketo/pricing.html read Oct 3, 2026 |
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Marketo pricing and Mautic pricing.
Key Takeaways
Marketo
- Choose if you want orchestrate cross-channel campaigns with AI personalization and revenue attribution
Mautic
- Higher user rating: 4.6/5 vs 3.8/5
What the data shows
On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair.
- Mautic has the higher user rating (3.8/5 from 3,163 reviews for Marketo, 4.6/5 from 24 reviews for Mautic).
- Mautic starts at $267.30/mo, billed monthly; Marketo has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Marketo and Mautic compare in 2026?
On the data below, Mautic leads on higher user rating. We do not name an overall winner for this pair. Mautic has the higher user rating (3.8/5 from 3,163 reviews for Marketo, 4.6/5 from 24 reviews for Mautic). Mautic starts at $267.30/mo, billed monthly; Marketo has no public paid plan price on file.
What are Marketo and Mautic used for?
Marketo: Orchestrate cross-channel campaigns with AI personalization and revenue attribution. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.
What does Marketo cost vs Mautic?
Marketo has no public paid-plan price on file. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.
What's the main difference between Marketo and Mautic?
Marketo's main strength: deep cross-channel orchestration in a single platform. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.