Marketo Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Marketo pricing verified Oct 2026, toolradar.com/tools/marketo/pricing
Marketo does not publish a public price list.
Verified Oct 2026 from the official pricing page.
Is Marketo worth the price?
Marketo's pricing is expensive, with the Growth plan starting around $40K/year, placing it firmly in the enterprise-grade category.
It's best suited for large enterprises with significant marketing budgets and complex automation needs.
Pricing
Marketo offers paid plans. Visit their website for current pricing details.
Hidden Costs & Gotchas
Add-ons like Marketo Measure can increase price
How Marketo compares
1 of 6 direct competitors offers a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Marketo | No public price | No |
| HubSpot | $15/seat/month | Yes |
| Pardot | $1,250/month, billing unit not specified | No |
| Eloqua | No public price | No |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Customer.io | $100/month, billing unit not specified | No |
| Braze | Contact sales | No |
Marketo Pricing FAQ
How much does Marketo cost?
Marketo does not publish a public price list. Contact Marketo for a quote.
Does Marketo have a free plan?
Marketo does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Marketo?
Alternatives to Marketo include HubSpot, Pardot, Eloqua, ActiveCampaign. HubSpot starts at $15/seat/month; Pardot starts at $1,250/month, billing unit not specified; ActiveCampaign starts at $15/month, billing unit not specified.
Marketo alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Marketo pricing: business.adobe.com/products/marketo/pricing.html (verified Oct 2026)
- Cite this data: Toolradar, Marketo pricing verified Oct 2026, toolradar.com/tools/marketo/pricing
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