Mautic vs Omnisend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mautic and Omnisend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Omnisend leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
Omnisend
Email, SMS, and push marketing for ecommerce
Best for you if:
- • You want a free tier before you commit
| At a Glance | Mautic | Omnisend |
|---|---|---|
Starts at | From $267.30/mo, billed monthly Mautic Essential plan | Free plan, paid from $16/mo, billed monthly Standard plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews | 4.6/5 G2 4.6 · Capterra 4.7 2,080 reviews |
Free plan | No | Yes |
Choose Mautic or Omnisend?
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
Choose Omnisend if
- You want a free tier before you commit
- You want built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- You want email, SMS, and web push managed from one platform and one set of workflows
- Budget matters ($16/mo, billed monthly vs $267.30/mo, billed monthly)
In-Depth Analysis
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Omnisend
Email, SMS, and push marketing for ecommerce
Omnisend's pricing is fair, especially with a generous free tier for up to 250 contacts.
Strengths
- Pro: Built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box
- Pro: Email, SMS, and web push managed from one platform and one set of workflows
- Pro: Strong native integrations with Shopify, WooCommerce, BigCommerce, Wix, and Magento
- Pro: More affordable than Klaviyo at comparable contact volumes
- Pro: Free plan for up to 250 contacts to test before paying
Weaknesses
- Con: Focused on ecommerce, so a poor fit for non-retail or B2B email
- Con: Contact-based pricing rises as your list grows
- Con: Advanced AI personalization and reporting are reserved for the Pro plan
- Con: Smaller template library than Mailchimp
- Con: Analytics and deliverability trail Klaviyo for high-volume, data-heavy senders
Key features
Plans and prices: Mautic vs Omnisend
| Tool | Plans and prices | Source |
|---|---|---|
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
| Omnisend |
| omnisend.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mautic pricing and Omnisend pricing.
Key Takeaways
Mautic
- Choose if you want the world's largest open-source marketing automation platform for true data sovereignty
Omnisend
- Lower entry price: $16/mo, billed monthly vs $267.30/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Omnisend leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 24 reviews for Mautic, 4.6/5 from 2,080 reviews for Omnisend).
- Omnisend has the lower entry price: $16/mo, billed monthly (Standard) against $267.30/mo, billed monthly (Mautic Essential) for Mautic.
- Only Omnisend has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mautic and Omnisend compare in 2026?
On the data below, Omnisend leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 24 reviews for Mautic, 4.6/5 from 2,080 reviews for Omnisend). Omnisend has the lower entry price: $16/mo, billed monthly (Standard) against $267.30/mo, billed monthly (Mautic Essential) for Mautic. Only Omnisend has a free plan.
What are Mautic and Omnisend used for?
Mautic: The world's largest open-source marketing automation platform for true data sovereignty. Omnisend: Email, SMS, and push marketing for ecommerce.
What does Mautic cost vs Omnisend?
Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Omnisend's cheapest paid plan is Standard at $16/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.
What's the main difference between Mautic and Omnisend?
Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty. Omnisend's main strength: built specifically for ecommerce, with abandoned-cart, welcome, and post-purchase flows ready out of the box.