Motility Software vs Dealertrack: Which is Better in 2026?
Choosing between Motility Software and Dealertrack comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Motility Software is our overall pick for CRM workflows. Pick Dealertrack if you need sales.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Motility Software
Comprehensive dealership management solutions for RV, bus, heavy truck, emergency, marine, and trailer industries.
Best for you if:
- • You need CRM features specifically
- • Comprehensive DMS for specialty dealerships (RV, marine, heavy truck, etc.).
- • Offers web-based access, automated payments, and inventory management.
Dealertrack
Connected dealership software for faster deals, improved profitability, and customer satisfaction.
Best for you if:
- • You need sales features specifically
- • Connects entire dealership workflow from DMS to finance.
- • Accelerates deal processing, digital contracting, and funding.
| At a Glance |  Motility Software |  Dealertrack |
|---|---|---|
Starts at | Custom | Custom |
Best For | CRM | Sales |
Rating | - | 4.4/5 |
Choose Motility Software or Dealertrack?
Choose Motility Software if
Comprehensive dealership management solutions for RV, bus, heavy truck, emergency, marine, and trailer industries.
- Tailored solutions for specific dealership industries
- Web-based access allows for remote management
- Reduces manual data entry and potential errors
- Your work is CRM-shaped, not sales-shaped
Choose Dealertrack if
Connected dealership software for faster deals, improved profitability, and customer satisfaction.
- Streamlines the entire automotive deal process from start to finish.
- Access to the industry's largest lender network for credit and digital contracting.
- Built-in compliance features help protect dealerships from fraud and audit risks.
- Your work is sales-shaped, not CRM-shaped
| Feature | Motility Software | Dealertrack |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.4/5 225 reviews |
| Categories | CRMInventory Management | SalesFinance |
In-Depth Analysis
Motility Software
Comprehensive dealership management solutions for RV, bus, heavy truck, emergency, marine, and trailer industries.
Strengths
- +Tailored solutions for specific dealership industries
- +Web-based access allows for remote management
- +Reduces manual data entry and potential errors
- +Offers various training options to maximize system value
- +Supports rapid implementation (6-8 weeks) for dealerships of all sizes
Weaknesses
- -Specific pricing details are not publicly available
- -Requires integration with existing systems for full benefit
Key features
Dealertrack
Connected dealership software for faster deals, improved profitability, and customer satisfaction.
Strengths
- +Streamlines the entire automotive deal process from start to finish.
- +Access to the industry's largest lender network for credit and digital contracting.
- +Built-in compliance features help protect dealerships from fraud and audit risks.
- +Cloud-based DMS allows for efficient work from anywhere.
- +Significantly speeds up contracting and funding processes, with 86% faster funding reported.
Weaknesses
- -Specific pricing details are not publicly available and require a demo/consultation.
- -Primarily focused on the automotive industry, limiting broader application.
Key features
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Motility Software
Want the highest-rated option?
Dealertrack is rated 4.4/5. Motility Software has no ratings yet.
Go with: Dealertrack
Value user reviews?
Motility Software: no ratings yet. Dealertrack: 225 reviews (4.4/5).
Go with: Dealertrack
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Motility Software is a CRM tool. Dealertrack is in sales. Pick the category that matches your needs.
How important are ratings?
Dealertrack is rated 4.4/5; Motility Software has no ratings yet.
Key Takeaways
Motility Software
- Our pick for this comparison
Dealertrack
- Better fit for sales
The Bottom Line
Motility Software is our pick.
Frequently Asked Questions
Is Motility Software or Dealertrack better?
Motility Software is rated in our evaluation. Both are paid.
What are Motility Software and Dealertrack used for?
Motility Software: Comprehensive dealership management solutions for RV, bus, heavy truck, emergency, marine, and trailer industries.. Dealertrack: Connected dealership software for faster deals, improved profitability, and customer satisfaction..
What does Motility Software cost vs Dealertrack?
Motility Software is a paid tool. Dealertrack is a paid tool. Visit their websites for detailed pricing.