Northbeam vs Metricool: Which Should You Choose in 2026?
Choosing between Northbeam and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Northbeam
Marketing attribution for e-commerce
Best for you if:
- • You want the higher-rated option (8.0/10 vs 7.6/10)
- • You need attribution features specifically
- • Northbeam is a marketing analytics platform for e-commerce attribution
- • It provides multi-touch attribution and customer journey insights
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • You need social media management features specifically
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance | .png){kind=small} Northbeam |  Metricool |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Attribution | Social Media Management |
Rating | 80/100 | 76/100 |
| Feature | Northbeam | Metricool |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 80 | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AttributionWeb Analytics | Social Media ManagementAdvertising |
Understanding the Differences
Both Northbeam and Metricool solve similar problems, but they approach them differently.Northbeam positions itself as "marketing attribution for e-commerce" while Metricoolfocuses on "plan, measure, and manage social media content and ads all in one powerful platform.". These differences matter depending on what you're trying to accomplish.
When to Choose Northbeam
Northbeam makes sense if you're looking for a comprehensive paid solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Metricool
Metricool is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Metricool won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Metricool
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Northbeam handles scale better in our testing.
We'd pick: Northbeam
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Northbeam is built for organizations like yours.
We'd pick: Northbeam
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Metricool has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Northbeam higher (80/100). But the community has upvoted Metricool more (0 votes). Pick your source of truth.
Key Takeaways
What Northbeam Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Metricool If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Northbeam (80/100). But the honest answer is that "better" depends on your situation. Northbeam scores higher in our analysis, but Metricool might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Northbeam or Metricool better?
Based on our analysis, Northbeam scores higher with 80/100. Northbeam ispaid while Metricool is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Northbeam to Metricool easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Northbeam and Metricool offer free trials?
Most software in this category offers free trials or free tiers. Northbeam is paid with potential trial.Metricool is freemium with a free tier. Visit their websites for current trial offers.