ON24 vs Cvent: Which is Better in 2026?
Choosing between ON24 and Cvent comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You need webinar features specifically
- • AI-powered webinar and virtual event platform for B2B demand generation
- • Turns engagement data into pipeline with content repurposing and audience segmentation
Cvent
Manage in-person, virtual, and hybrid events
Best for you if:
- • You need event platforms features specifically
- • Cvent is an AI-powered, all-in-one event management platform for planning, marketing, and hosting events.
- • It offers a comprehensive suite of tools covering the entire event lifecycle for in-person, virtual, and hybrid events.
| At a Glance |  ON24 |  Cvent |
|---|---|---|
Starts at | Paid | Contact sales/moProfessional |
Best For | Webinar | Event Platforms |
Rating | - | - |
Choose ON24 or Cvent?
Choose ON24 if
Turn digital engagement into pipeline with AI-powered events
- #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- AI engine repurposes single events into multi-channel content campaigns
- Deep first-party data capture without relying on third-party cookies
- Your work is webinar-shaped, not event platforms-shaped
Choose Cvent if
Manage in-person, virtual, and hybrid events
- Comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis.
- Extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management.
- Robust integration capabilities to connect event data with other business systems for improved insights and lead management.
- Your work is event platforms-shaped, not webinar-shaped
| Feature | ON24 | Cvent |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.4/5 3,125 reviews |
| Categories | WebinarMarketing Automation | Event PlatformsMarketing Automation |
In-Depth Analysis
ON24
Turn digital engagement into pipeline with AI-powered events
Strengths
- +#1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- +AI engine repurposes single events into multi-channel content campaigns
- +Deep first-party data capture without relying on third-party cookies
- +Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- +Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- -No publicly listed pricing, requires sales consultation
- -Primarily designed for enterprise B2B, overkill for small teams
- -Learning curve for setting up advanced personalization and analytics
- -Event customization options can feel rigid compared to newer platforms
Key features
Cvent
Manage in-person, virtual, and hybrid events
Strengths
- +Comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis.
- +Extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management.
- +Robust integration capabilities to connect event data with other business systems for improved insights and lead management.
- +Offers specialized solutions for venue and vendor sourcing, with access to a large network of venues and service providers.
- +Provides 24/7 customer support and boasts a high number of 5-star ratings, indicating strong customer satisfaction.
Weaknesses
- -Pricing information is not transparently available and requires direct contact for a quote, which can be a barrier for initial evaluation.
- -The vast array of features might present a steep learning curve for new users or smaller organizations with simpler event needs.
- -Some advanced features like Enterprise Venue Sourcing, Reposite, and premium integrations are add-ons, potentially increasing overall cost.
Key features
Pricing: ON24 vs Cvent
| Plan | ON24 | Cvent |
|---|---|---|
| Tier 1 | N/A | Contact sales Professional |
| Tier 2 | N/A | Contact sales Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on ON24 pricing and Cvent pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ON24
Want the highest-rated option?
Neither has user reviews yet.
Go with: ON24
Value user reviews?
Neither has user reviews yet.
Go with: ON24
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
ON24 is a webinar tool. Cvent is in event platforms. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
ON24
- Our pick for this comparison
Cvent
- Better fit for event platforms
The Bottom Line
ON24 is our pick.
Frequently Asked Questions
Is ON24 or Cvent better?
ON24 is rated in our evaluation. Both are paid.
What are ON24 and Cvent used for?
ON24: Turn digital engagement into pipeline with AI-powered events. Cvent: Manage in-person, virtual, and hybrid events.
What does ON24 cost vs Cvent?
ON24 is a paid tool. Cvent is a paid tool. Visit their websites for detailed pricing.