Optimizely CMS vs DatoCMS: Which Should You Choose in 2026?
Choosing between Optimizely CMS and DatoCMS comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Optimizely CMS
Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.
Best for you if:
- • You need digital asset management features specifically
- • Headless CMS for flexible content delivery across channels.
- • Visual builder, AI writing, and personalization empower marketers.
DatoCMS
Headless CMS for modern web projects
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You want to try before committing
- • You need content marketing features specifically
- • Headless CMS with excellent image handling
- • Strong GraphQL and multi-environment support
| At a Glance |  Optimizely CMS |  DatoCMS |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Digital Asset Management | Content Marketing |
Rating | —/100 | 85/100 |
| Feature | Optimizely CMS | DatoCMS |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Digital Asset ManagementHeadless CMS | Content MarketingDigital Asset Management |
How Optimizely CMS and DatoCMS Compare
Optimizely CMS
Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.
Paid
DatoCMS
Headless CMS for modern web projects
Free tier available · 85/100 score
Optimizely CMS is a digital asset management tool. DatoCMS is in content marketing.
Who Should Use What?
On a budget?
DatoCMS has a free tier. Optimizely CMS is paid only.
Go with: DatoCMS
Want the highest-rated option?
DatoCMS scores 85/100. Optimizely CMS is unrated.
Go with: DatoCMS
Value user reviews?
Neither has user reviews yet.
Go with: DatoCMS
3 Questions to Help You Decide
What's your budget?
Optimizely CMS is paid. DatoCMS is freemium. DatoCMS lets you start free.
What's your use case?
Optimizely CMS is a digital asset management tool. DatoCMS is in content marketing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
DatoCMS
- Higher score: 85/100 vs unrated
- Free tier available
- Our pick for this comparison
Optimizely CMS
- Better fit for digital asset management
The Bottom Line
DatoCMS (85/100) is our pick.
Frequently Asked Questions
Is Optimizely CMS or DatoCMS better?
DatoCMS scores 85/100 in our evaluation. Optimizely CMS is paid and DatoCMS is freemium.
What are Optimizely CMS and DatoCMS used for?
Optimizely CMS: Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.. DatoCMS: Headless CMS for modern web projects.
What does Optimizely CMS cost vs DatoCMS?
Optimizely CMS is a paid tool. DatoCMS is freemium (free tier + paid plans). Visit their websites for detailed pricing.