Reef.ai vs Totango: Which Should You Choose in 2026?
Choosing between Reef.ai and Totango comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Reef.ai
AI-driven net retention engine for customer revenue teams and agents.
Best for you if:
- • Predicts customer churn, expansion, and cross-sell opportunities up to 9 months in advance.
- • Transforms disparate customer data into a clean, validated, and AI-ready dataset.
Totango
Composable customer success
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • AI-powered customer success platform for revenue growth and churn reduction.
- • Unifies post-sales teams with intelligent workflows and predictive analytics.
| At a Glance |  Reef.ai |  Totango |
|---|---|---|
Price | Paid | Paid |
Best For | Product Analytics | Product Analytics |
Rating | —/100 | 83/100 |
| Feature | Reef.ai | Totango |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsRevenue Intelligence | Product AnalyticsCustomer Success |
How Reef.ai and Totango Compare
Reef.ai
AI-driven net retention engine for customer revenue teams and agents.
Paid
Totango
Composable customer success
Paid · 83/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Totango
Want the highest-rated option?
Totango scores 83/100. Reef.ai is unrated.
Go with: Totango
Value user reviews?
Neither has user reviews yet.
Go with: Totango
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are product analytics tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Totango
- Higher score: 83/100 vs unrated
- Our pick for this comparison
Reef.ai
The Bottom Line
Totango (83/100) is our pick.
Frequently Asked Questions
Is Reef.ai or Totango better?
Totango scores 83/100 in our evaluation. Both are paid.
What are Reef.ai and Totango used for?
Reef.ai: AI-driven net retention engine for customer revenue teams and agents.. Totango: Composable customer success.
What does Reef.ai cost vs Totango?
Reef.ai is a paid tool. Totango is a paid tool. Visit their websites for detailed pricing.