Sendinblue vs Mailjet: Which is Better in 2026?
Choosing between Sendinblue and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailjet is our overall pick for email marketing workflows. Pick Sendinblue if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Best for you if:
- • All-in-one platform for multichannel marketing and sales.
- • Leverages AI for campaign optimization and customer engagement.
Mailjet
Email marketing and transactional email
Best for you if:
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Sendinblue |  Mailjet |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.5/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Sendinblue or Mailjet?
Choose Sendinblue if
One AI-powered customer platform for all your marketing and sales needs.
- Comprehensive all-in-one platform for marketing and sales
- AI-powered features enhance campaign effectiveness and efficiency
- Multichannel engagement options (email, SMS, WhatsApp, etc.)
Choose Mailjet if
Email marketing and transactional email
- Good email delivery
- Fair pricing
- Good API
| Feature | Sendinblue | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 2,893 reviews | ★4.1/5 621 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingTransactional Email |
In-Depth Analysis
Sendinblue
One AI-powered customer platform for all your marketing and sales needs.
Strengths
- +Comprehensive all-in-one platform for marketing and sales
- +AI-powered features enhance campaign effectiveness and efficiency
- +Multichannel engagement options (email, SMS, WhatsApp, etc.)
- +User-friendly interface with drag-and-drop editor and templates
- +Scalable for businesses of all sizes
Weaknesses
- -No specific cons mentioned in the provided text.
Key features
Mailjet
Email marketing and transactional email
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Pricing: Sendinblue vs Mailjet
| Plan | Sendinblue | Mailjet |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | Contact us Starter | $17 month Essential |
| Tier 3 | Contact us Standard | N/A |
| Tier 4 | Contact us Professional | N/A |
| Tier 5 | Custom price Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Sendinblue pricing and Mailjet pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Sendinblue
Want the highest-rated option?
Sendinblue: 4.5/5 (2,893 reviews). Mailjet: 4.1/5 (621 reviews).
Go with: Sendinblue
Value user reviews?
Sendinblue: 2,893 reviews (4.5/5). Mailjet: 621 reviews (4.1/5).
Go with: Sendinblue
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Sendinblue is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Sendinblue
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (2,893 reviews)
The Bottom Line
Mailjet is our pick.
Frequently Asked Questions
Is Sendinblue or Mailjet better?
Mailjet is rated in our evaluation. Both are freemium.
What are Sendinblue and Mailjet used for?
Sendinblue: One AI-powered customer platform for all your marketing and sales needs.. Mailjet: Email marketing and transactional email.
What does Sendinblue cost vs Mailjet?
Sendinblue is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.