Shopify vs Wix Studio: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Shopify and Wix Studio side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Shopify
Launch and grow your online store with ease
Best for you if:
- • You want easy to use
Wix Studio
Build professional sites faster with advanced design and client tools
Best for you if:
- • You want a free tier before you commit
| At a Glance | Shopify | Wix Studio |
|---|---|---|
Starts at | Free plan, paid from $39/mo flat, billed monthly Basic plan | Free plan, paid from $17/mo, billed monthly Light plan |
Category | E-commerce Platforms Website Builders | Website Builders UI/UX Design |
Rating | 4.5/5 Capterra 4.5 · G2 4.4 11,858 reviews | 4.6/5 G2 4.6 · Capterra 4.7 117 reviews |
Free plan | No | Yes |
Watch out for | Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees. | Domain registration fees not included |
Choose Shopify or Wix Studio?
Choose Shopify if
- You want easy to use
- You want all-in-one solution
- You work in e-commerce platforms, not website builders
Choose Wix Studio if
- You want a free tier before you commit
- You want AI features
- You want easy for beginners
- You work in website builders, not e-commerce platforms
In-Depth Analysis
Shopify
Launch and grow your online store with ease
Shopify's $39/mo Basic plan looks affordable until you add payment processing fees, apps, and themes.
Watch out
Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.
Strengths
- Pro: Easy to use
- Pro: All-in-one solution
- Pro: Great app ecosystem
- Pro: Good for scaling
Weaknesses
- Con: Transaction fees unless using Shopify Payments
- Con: Monthly costs add up
- Con: Limited customization on lower plans
Key features
Wix Studio
Build professional sites faster with advanced design and client tools
Wix Studio's pricing is generally fair, offering a good progression of features.
Watch out
Domain registration fees not included
Strengths
- Pro: AI features
- Pro: Easy for beginners
- Pro: Good templates
Weaknesses
- Con: Less flexible than code
Key features
Plans and prices: Shopify vs Wix Studio
| Tool | Plans and prices | Source |
|---|---|---|
| Shopify |
| shopify.com/pricing read Nov 1, 2026 |
| Wix Studio |
| wix.com/studio read Sep 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Shopify pricing and Wix Studio pricing.
Key Takeaways
Shopify
- Choose if you want launch and grow your online store with ease
Wix Studio
- Choose if you want build professional sites faster with advanced design and client tools
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 11,858 reviews for Shopify, 4.6/5 from 117 reviews for Wix Studio).
- Entry prices are not ranked, they are charged on different bases: Shopify $39/mo flat, billed monthly; Wix Studio $17/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Shopify and Wix Studio compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 11,858 reviews for Shopify, 4.6/5 from 117 reviews for Wix Studio). Entry prices are not ranked, they are charged on different bases: Shopify $39/mo flat, billed monthly; Wix Studio $17/mo, billed monthly. Both have a free plan.
What are Shopify and Wix Studio used for?
Shopify: Launch and grow your online store with ease. Wix Studio: Build professional sites faster with advanced design and client tools.
What does Shopify cost vs Wix Studio?
Shopify's cheapest paid plan is Basic at $39/mo flat, billed monthly. Wix Studio's cheapest paid plan is Light at $17/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Shopify and Wix Studio?
Shopify's main strength: easy to use. Wix Studio's main strength: AI features.