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Shopify vs WordPress.com: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Shopify and WordPress.com side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 29,571 user reviews compared Pricing checked Nov 1, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Shopify

Launch and grow your online store with ease

Best for you if:

  • • You want easy to use

WordPress.com

Managed WordPress hosting without the server headaches

Best for you if:

  • • You want hosted WordPress
At a glance: Shopify vs WordPress.com
At a Glance
Shopify Shopify
WordPress.com WordPress.com
Starts at
Free plan, paid from $39/mo flat, billed monthly Basic plan
Free plan, paid from $4/mo, billed monthly Personal plan
Category
E-commerce Platforms Website Builders
Website Builders CMS
Rating
4.5/5 Capterra 4.5 · G2 4.4 11,858 reviews 4.5/5 Capterra 4.6 · G2 4.4 17,713 reviews
Free plan
No No
Watch out for
Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees. Free sites show WordPress.com ads to visitors until you pay.

Choose Shopify or WordPress.com?

Shopify

Choose Shopify if

  • You want easy to use
  • You want all-in-one solution
  • You work in e-commerce platforms, not website builders
WordPress.com

Choose WordPress.com if

  • You want hosted WordPress
  • You want easy setup
  • You work in website builders, not e-commerce platforms

In-Depth Analysis

Shopify Shopify

Launch and grow your online store with ease

Good value

Shopify's $39/mo Basic plan looks affordable until you add payment processing fees, apps, and themes.

Watch out

Third-party payment surcharge: using PayPal, Stripe, or any non-Shopify payment processor triggers a 2% (Basic), 1% (Grow), or 0.6% (Advanced) surcharge ON TOP of the processor's own fees.

Strengths

  • Pro: Easy to use
  • Pro: All-in-one solution
  • Pro: Great app ecosystem
  • Pro: Good for scaling

Weaknesses

  • Con: Transaction fees unless using Shopify Payments
  • Con: Monthly costs add up
  • Con: Limited customization on lower plans

Key features

Online store builder Payment processing Inventory management Multi-channel selling POS system Analytics & reports

WordPress.com WordPress.com

Managed WordPress hosting without the server headaches

Good value

WordPress.com has a real free plan, then paid plans start at $4/mo billed annually or $2.75/mo billed every 3 years.

Watch out

Free sites show WordPress.com ads to visitors until you pay.

Strengths

  • Pro: Hosted WordPress
  • Pro: Easy setup
  • Pro: Good for blogs
  • Pro: Active development
  • Pro: Good support

Weaknesses

  • Con: Limited customization
  • Con: Expensive for features
  • Con: Plugin restrictions
  • Con: Better alternatives exist
  • Con: Feature limitations

Key features

Managed WordPress Themes Plugins Analytics SEO tools E-commerce

Plans and prices: Shopify vs WordPress.com

Plans and prices of Shopify and WordPress.com, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Shopify
  • Basic: $39/mo flat, billed monthly
  • Grow: $89/mo flat, billed monthly
  • Advanced: $359/mo flat, billed monthly
  • Plus: Custom pricing
  • Agentic: Free
shopify.com/pricing read Nov 1, 2026
WordPress.com
  • Free: Free
  • Personal: $4/mo, billed monthly
  • Premium: $18/mo flat, billed monthly
  • Business: $40/mo flat, billed monthly
  • Commerce: $70/mo flat, billed monthly
wordpress.com/pricing read Oct 30, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Shopify pricing and WordPress.com pricing.

Key Takeaways

Shopify

  • Choose if you want launch and grow your online store with ease

WordPress.com

  • Choose if you want managed WordPress hosting without the server headaches

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • User ratings are within 0.2 points (4.5/5 from 11,858 reviews for Shopify, 4.5/5 from 17,713 reviews for WordPress.com).
  • Entry prices are not ranked, they are charged on different bases: Shopify $39/mo flat, billed monthly; WordPress.com $4/mo, billed monthly.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Shopify and WordPress.com compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 11,858 reviews for Shopify, 4.5/5 from 17,713 reviews for WordPress.com). Entry prices are not ranked, they are charged on different bases: Shopify $39/mo flat, billed monthly; WordPress.com $4/mo, billed monthly. Both have a free plan.

What are Shopify and WordPress.com used for?

Shopify: Launch and grow your online store with ease. WordPress.com: Managed WordPress hosting without the server headaches.

What does Shopify cost vs WordPress.com?

Shopify's cheapest paid plan is Basic at $39/mo flat, billed monthly. WordPress.com's cheapest paid plan is Personal at $4/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.

What's the main difference between Shopify and WordPress.com?

Shopify's main strength: easy to use. WordPress.com's main strength: hosted WordPress.

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