Split vs GrowthBook: Which Should You Choose in 2026?
Choosing between Split and GrowthBook comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Split
Feature flags and experimentation platform
Best for you if:
- • Split is a feature management and experimentation platform
- • It provides feature flags, A/B testing, and gradual rollouts
GrowthBook
Open-source feature flags and A/B testing
Best for you if:
- • You want to try before committing
- • Open-source feature flags
- • Self-host for full control
| At a Glance |  Split |  GrowthBook |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Product Analytics | Product Analytics |
Rating | 82/100 | 82/100 |
| Feature | Split | GrowthBook |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 82 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsA/B Testing | Product AnalyticsA/B Testing |
How Split and GrowthBook Compare
Split
Feature flags and experimentation platform
Paid · 82/100 score
GrowthBook
Open-source feature flags and A/B testing
Free tier available · 82/100 score
Who Should Use What?
On a budget?
GrowthBook has a free tier. Split is paid only.
Go with: GrowthBook
Want the highest-rated option?
Split: 82/100. GrowthBook: 82/100.
Go with: Split
Value user reviews?
Neither has user reviews yet.
Go with: Split
3 Questions to Help You Decide
What's your budget?
Split is paid. GrowthBook is freemium. GrowthBook lets you start free.
What's your use case?
Both are product analytics tools. Compare their specific features to decide.
How important are ratings?
Both score 82/100.
Key Takeaways
Split
- Our pick for this comparison
GrowthBook
- Has a free tier
The Bottom Line
Split (82/100) is our pick. GrowthBook has a free tier if you want to test without paying.
Frequently Asked Questions
Is Split or GrowthBook better?
Split scores 82/100 in our evaluation. Split is paid and GrowthBook is freemium.
What are Split and GrowthBook used for?
Split: Feature flags and experimentation platform. GrowthBook: Open-source feature flags and A/B testing.
What does Split cost vs GrowthBook?
Split is a paid tool. GrowthBook is freemium (free tier + paid plans). Visit their websites for detailed pricing.