Sprig vs Lookback: Which Should You Choose in 2026?
Choosing between Sprig and Lookback comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Sprig
In-product user research platform
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • Sprig is a product research platform for in-product surveys
- • It collects user feedback at key moments in the product experience
Lookback
Build better products faster with AI-powered qualitative research that keeps people at its core.
Best for you if:
- • Conducts moderated and unmoderated qualitative research across devices.
- • Utilizes AI (Eureka) for rapid analysis, insight surfacing, and note-taking.
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | User Research | User Research |
Rating | 80/100 | —/100 |
| Feature | Sprig | Lookback |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 80 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | User ResearchProduct Analytics | User ResearchCustomer Feedback |
Understanding the Differences
Both Sprig and Lookback solve similar problems, but they approach them differently.Sprig positions itself as "in-product user research platform" while Lookbackfocuses on "build better products faster with ai-powered qualitative research that keeps people at its core.". These differences matter depending on what you're trying to accomplish.
When to Choose Sprig
Sprig makes sense if you're looking for a comprehensive paid solution. With a score of 80/100, it's our top pick in this comparison.
When to Choose Lookback
Lookback is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Lookback
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Sprig handles scale better in our testing.
We'd pick: Sprig
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Sprig is built for organizations like yours.
We'd pick: Sprig
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Sprig—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Sprig higher (80/100). But the community has upvoted Lookback more (0 votes). Pick your source of truth.
Key Takeaways
What Sprig Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Lookback If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Sprig (80/100). But the honest answer is that "better" depends on your situation. Sprig scores higher in our analysis, but Lookback might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Sprig or Lookback better?
Based on our analysis, Sprig scores higher with 80/100. Sprig ispaid while Lookback is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Sprig to Lookback easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Sprig and Lookback offer free trials?
Most software in this category offers free trials or free tiers. Sprig is paid with potential trial.Lookback is paid with potential trial. Visit their websites for current trial offers.