SurveyMonkey vs InMoment (formerly Wootric): Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SurveyMonkey and InMoment (formerly Wootric) side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SurveyMonkey leads on a free plan; InMoment (formerly Wootric) leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SurveyMonkey
Gather feedback faster with pre-built templates and powerful analysis
Best for you if:
- • You want a free tier before you commit
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Best for you if:
- • You want quantifies customer experience at key journey points
| At a Glance | SurveyMonkey | |
|---|---|---|
Starts at | Free plan, paid from $35/mo, billed monthly Individual plan | Not published |
Category | Survey Tools Customer Feedback | Customer Feedback Analytics |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 34,413 reviews | 4.9/5 SourceForge 4.9 47 reviews |
Free plan | Yes | No |
Watch out for | n/a | Potential high costs for 'Growth' and 'Voice of the Customer' |
Choose SurveyMonkey or InMoment (formerly Wootric)?
Choose SurveyMonkey if
- You want a free tier before you commit
- You want industry standard
- You want analytics
- You work in survey tools, not customer feedback
Choose InMoment (formerly Wootric) if
- You want quantifies customer experience at key journey points
- You want provides data-driven insights with machine learning for faster decision-making
- You work in customer feedback, not survey tools
In-Depth Analysis
SurveyMonkey
Gather feedback faster with pre-built templates and powerful analysis
SurveyMonkey's pricing is fair for individual users, with a generous free tier for basic needs.
Strengths
- Pro: Industry standard
- Pro: Analytics
- Pro: Integrations
Weaknesses
- Con: Limited free tier
- Con: Can get expensive
Key features
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
The 'Professional' and 'Growth' tiers lack transparent pricing, which is a significant drawback for potential customers.
Watch out
Potential high costs for 'Growth' and 'Voice of the Customer'
Strengths
- Pro: Quantifies customer experience at key journey points.
- Pro: Provides data-driven insights with machine learning for faster decision-making.
- Pro: Drives improvement across the organization by engaging stakeholders.
- Pro: Leverages existing systems of record for enhanced customer intelligence.
- Pro: Offers a flexible approach to CX program maturity.
Weaknesses
- Con: No explicit mention of a free trial or freemium model.
- Con: Pricing details are not publicly available.
Key features
Plans and prices: SurveyMonkey vs InMoment (formerly Wootric)
| Tool | Plans and prices | Source |
|---|---|---|
| SurveyMonkey |
| surveymonkey.com/pricing read Oct 4, 2026 |
| InMoment (formerly Wootric) |
| wootric.com/pricing read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SurveyMonkey pricing and InMoment (formerly Wootric) pricing.
Key Takeaways
SurveyMonkey
- Has a free plan
InMoment (formerly Wootric)
- Higher user rating: 4.9/5 vs 4.5/5
What the data shows
On the data below, SurveyMonkey leads on a free plan; InMoment (formerly Wootric) leads on higher user rating. We do not name an overall winner for this pair.
- InMoment (formerly Wootric) has the higher user rating (4.5/5 from 34,413 reviews for SurveyMonkey, 4.9/5 from 47 reviews for InMoment (formerly Wootric)).
- SurveyMonkey starts at $35/mo, billed monthly; InMoment (formerly Wootric) has no public paid plan price on file.
- Only SurveyMonkey has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SurveyMonkey and InMoment (formerly Wootric) compare in 2026?
On the data below, SurveyMonkey leads on a free plan; InMoment (formerly Wootric) leads on higher user rating. We do not name an overall winner for this pair. InMoment (formerly Wootric) has the higher user rating (4.5/5 from 34,413 reviews for SurveyMonkey, 4.9/5 from 47 reviews for InMoment (formerly Wootric)). SurveyMonkey starts at $35/mo, billed monthly; InMoment (formerly Wootric) has no public paid plan price on file. Only SurveyMonkey has a free plan.
What are SurveyMonkey and InMoment (formerly Wootric) used for?
SurveyMonkey: Gather feedback faster with pre-built templates and powerful analysis. InMoment (formerly Wootric): Enterprise experience improvement platform for NPS, CSAT, and customer feedback.
What does SurveyMonkey cost vs InMoment (formerly Wootric)?
SurveyMonkey's cheapest paid plan is Individual at $35/mo, billed monthly; it also has a free plan. InMoment (formerly Wootric) has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 4, 2026.
What's the main difference between SurveyMonkey and InMoment (formerly Wootric)?
SurveyMonkey's main strength: industry standard. InMoment (formerly Wootric)'s main strength: quantifies customer experience at key journey points.