Collects customer feedback at key journey points using NPS, CSAT, and CES.
Analyzes qualitative data with machine learning to identify themes and sentiment.
Integrates with CRMs and other systems to drive organizational improvement and action.

Pros

Quantifies customer experience at key journey points.
Provides data-driven insights with machine learning for faster decision-making.
Drives improvement across the organization by engaging stakeholders.
Leverages existing systems of record for enhanced customer intelligence.
Offers a flexible approach to CX program maturity.

Cons

No explicit mention of a free trial or freemium model.
Pricing details are not publicly available.

What is InMoment (formerly Wootric)?

InMoment is an enterprise experience improvement (XI) platform that acquired Wootric. It combines NPS, CSAT, and CES surveys with AI-driven text and sentiment analytics and customer journey insights across digital, contact center, and in-location touchpoints.

Available on: Web

Data compiled by Toolradar Pricing checked Sep 28, 2026 · How we evaluate

Source inmoment.com

Ratings Across the Web

4.9 (47 reviews)

InMoment (formerly Wootric) holds an aggregate rating of 4.9 out of 5 from 47 reviews across SourceForge, last checked May 26, 2026.

SourceForge 47 reviews

4.9/5

Ratings aggregated from independent review platforms. Learn more

Key Features

NPS (Net Promoter Score) surveys
CSAT (Customer Satisfaction) surveys
CES (Customer Effort Score) surveys
In-app, Email, SMS, Intercom Messenger, Link/QR code feedback channels
Real-time qualitative data analysis with machine learning
Sentiment analysis
Unified view of themes and sentiment across feedback sources
Custom dashboards for stakeholders

Pricing Plans

Pricing checked Sep 28, 2026. Source: wootric.com/pricing, read Sep 28, 2026

InMoment (formerly Wootric) plans and prices, checked September 2026
Plan	Price	Details
Professional	Get Started Now	One journey point Track a single metric: Choose between NPS, CSAT, or CES Leverage multiple delivery channels: Web app, Mobile app, Email, Link, Intercom Messenger +5 more Show less Auto-categorize feedback themes Trigger surveys via Intercom, Zendesk, Freshdesk, and Mixpanel Up to five seats Self-service support Integrations
Growth	Choose Growth	Three journey points Leverage multiple delivery channels: Web app, Mobile app, Email, Link, Intercom Messenger, SMS Auto-categorize feedback themes +5 more Show less Trigger surveys from any integration partner Up to 10 seats Premium support Advanced survey targeting Integrations
Voice of the Customer	Contact Us	Every world-class feature included in our Growth plan CXInsight™ Text and sentiment analytics +2 more Show less Import and analyze feedback from any source Custom dashboards and reporting

View full pricing

Is InMoment (formerly Wootric) worth the price?

Fair value

The 'Professional' and 'Growth' tiers lack transparent pricing, which is a significant drawback for potential customers.

Hidden Costs & Gotchas

Potential high costs for 'Growth' and 'Voice of the Customer'

Full InMoment (formerly Wootric) pricing: every plan, hidden costs and alternatives

InMoment (formerly Wootric) by the numbers

InMoment (formerly Wootric) compared with 45 Customer Success tools on Toolradar, as of Oct 2026
Metric	InMoment (formerly Wootric)	Peer median	Position (1 is best)
Free plan	No	7 of 45 have one	n/a
Listed as an alternative to	1 tool	1	#22 of 45 (joint)
Integrations listed	1	1	#4 of 8 (joint) tools with at least one integration recorded
User rating	4.9/5 (across the web, 47 ratings)	4.6/5	#1 of 27 (joint) tools with 20+ reviews

Listed as an alternative to: #22 on 2026-10-16 to #22 on 2026-10-31 (rank among 45 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Customer Success data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “InMoment (formerly Wootric) by the numbers”, Oct 2026.

Reviews

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4.9/5

Across 47 verified user reviews on SourceForge

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Best InMoment (formerly Wootric) Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

SurveyMonkey Freemium

Gather feedback faster with pre-built templates and powerful analysis

4.5

Zendesk Paid

Complete customer service solution

4.3

AskNicely Paid

Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

4.7

Medallia Paid

Experience management platform

4.5

CustomerGauge Paid

The AI-first B2B customer intelligence platform for monetizing feedback and reducing churn.

4.6

Qualtrics Paid

The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.

4.4

See all customer feedback tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All InMoment (formerly Wootric) alternatives 6+ tools ranked, pricing + verdict per pick InMoment (formerly Wootric) vs SurveyMonkey Head-to-head: features, pricing, who wins InMoment (formerly Wootric) vs Zendesk Head-to-head: features, pricing, who wins InMoment (formerly Wootric) vs AskNicely Head-to-head: features, pricing, who wins

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InMoment (formerly Wootric) FAQ

How does Wootric help businesses understand customer loyalty?

Wootric helps businesses understand customer loyalty by collecting feedback at critical journey points using survey types like NPS, CSAT, and CES. This feedback is gathered across multiple channels, including in-app, email, SMS, and Intercom Messenger. The platform then uses machine learning to analyze this data, providing insights into customer sentiment and identifying key themes.

Which teams within an organization benefit most from using Wootric?

Wootric is ideal for CX champions, product managers, HR, C-suite executives, and support teams. It helps these teams monitor customer health, prevent churn, optimize products, improve employee engagement, and align company goals around customer happiness.

How does Wootric compare to Qualtrics for customer feedback collection?

Wootric focuses on maximizing customer lifetime value through comprehensive customer experience management and feedback, utilizing machine learning for real-time analysis. Both platforms enable customer feedback collection, but Wootric emphasizes integrating with existing systems of record to enrich customer data and automate follow-up actions.

What kind of data analysis does Wootric perform on customer feedback?

Wootric utilizes machine learning to analyze qualitative data, identifying topics and sentiment in real-time. This analysis provides a unified view of themes across all feedback sources, helping organizations understand the 'why' behind customer scores and identify experience gaps.

Does Wootric integrate with existing business systems?

Yes, Wootric integrates with existing systems of record, such as CRMs. This integration enriches customer data and allows for the automation of follow-up actions, fostering a customer-centric culture across various departments.

What are the primary limitations of Wootric for new users?

A primary limitation for new users is the lack of an explicit free trial or freemium model. Additionally, pricing details are not publicly available, which means potential users would need to inquire directly for cost information.

How is Wootric priced?

Wootric is offered as a paid product and does not include a permanently free tier. Specific pricing details are not publicly disclosed and would need to be obtained directly from the provider.

Source: inmoment.com

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