InMoment (formerly Wootric)
Claim this toolEnterprise experience improvement platform for NPS, CSAT, and customer feedback
Visit WebsiteReviews onCapterraSourceForge
59 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Quantifies customer experience at key journey points.
Biggest con
No explicit mention of a free trial or freemium model.
TL;DR - InMoment (formerly Wootric)
- Collects customer feedback at key journey points using NPS, CSAT, and CES.
- Analyzes qualitative data with machine learning to identify themes and sentiment.
- Integrates with CRMs and other systems to drive organizational improvement and action.
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms
What is InMoment (formerly Wootric)?
InMoment is an enterprise experience improvement (XI) platform that acquired Wootric in 2021. It combines NPS, CSAT, and CES surveys with AI-driven text and sentiment analytics and customer journey insights across digital, contact center, and in-location touchpoints.
Available on: Web
Pros & Cons
Pros
- Quantifies customer experience at key journey points.
- Provides data-driven insights with machine learning for faster decision-making.
- Drives improvement across the organization by engaging stakeholders.
- Leverages existing systems of record for enhanced customer intelligence.
- Offers a flexible approach to CX program maturity.
Cons
- No explicit mention of a free trial or freemium model.
- Pricing details are not publicly available on the provided pages.
Ratings Across the Web
4.8(59 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
NPS (Net Promoter Score) surveysCSAT (Customer Satisfaction) surveysCES (Customer Effort Score) surveysIn-app, Email, SMS, Intercom Messenger, Link/QR code feedback channelsReal-time qualitative data analysis with machine learningSentiment analysisUnified view of themes and sentiment across feedback sourcesCustom dashboards for stakeholders
Pricing Plans
Pricing checked Jul 9, 2026
Professional
Get Started Now
- One journey point
- Track a single metric: Choose between NPS, CSAT, or CES
- Leverage multiple delivery channels: Web app, Mobile app, Email, Link, Intercom Messenger
- Auto-categorize feedback themes
- Trigger surveys via Intercom, Zendesk, Freshdesk, and Mixpanel
- Up to five seats
- Self-service support
- Integrations
Growth
Choose Growth
- Three journey points
- Leverage multiple delivery channels: Web app, Mobile app, Email, Link, Intercom Messenger, SMS
- Auto-categorize feedback themes
- Trigger surveys from any integration partner
- Up to 10 seats
- Premium support
- Advanced survey targeting
- Integrations
Voice of the Customer
Contact Us
- Every world-class feature included in our Growth plan
- CXInsight™
- Text and sentiment analytics
- Import and analyze feedback from any source
- Custom dashboards and reporting
Reviews
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4.8/5
Across 59 verified user reviews on SourceForge, Capterra
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Best InMoment (formerly Wootric) Alternatives
Top alternatives based on features, pricing, and user needs.
SurveyMonkeyFreemium
Gather feedback faster with pre-built templates and powerful analysis
ZendeskPaid
Complete customer service solution
AskNicelyPaid
Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.
MedalliaPaid
Experience management platform
CustomerGaugePaid
The AI-first B2B customer intelligence platform for monetizing feedback and reducing churn.
QualtricsPaid
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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InMoment (formerly Wootric) FAQ
How does Wootric help businesses understand customer loyalty?
Wootric helps businesses understand customer loyalty by collecting feedback at critical journey points using survey types like NPS, CSAT, and CES. This feedback is gathered across multiple channels, including in-app, email, SMS, and Intercom Messenger. The platform then uses machine learning to analyze this data, providing insights into customer sentiment and identifying key themes.
Which teams within an organization benefit most from using Wootric?
Wootric is ideal for CX champions, product managers, HR, C-suite executives, and support teams. It helps these teams monitor customer health, prevent churn, optimize products, improve employee engagement, and align company goals around customer happiness.
How does Wootric compare to Qualtrics for customer feedback collection?
Wootric focuses on maximizing customer lifetime value through comprehensive customer experience management and feedback, utilizing machine learning for real-time analysis. Both platforms enable customer feedback collection, but Wootric emphasizes integrating with existing systems of record to enrich customer data and automate follow-up actions.
What kind of data analysis does Wootric perform on customer feedback?
Wootric utilizes machine learning to analyze qualitative data, identifying topics and sentiment in real-time. This analysis provides a unified view of themes across all feedback sources, helping organizations understand the 'why' behind customer scores and identify experience gaps.
Does Wootric integrate with existing business systems?
Yes, Wootric integrates with existing systems of record, such as CRMs. This integration enriches customer data and allows for the automation of follow-up actions, fostering a customer-centric culture across various departments.
What are the primary limitations of Wootric for new users?
A primary limitation for new users is the lack of an explicit free trial or freemium model. Additionally, pricing details are not publicly available, which means potential users would need to inquire directly for cost information.
How is Wootric priced?
Wootric is offered as a paid product and does not include a permanently free tier. Specific pricing details are not publicly disclosed and would need to be obtained directly from the provider.
Source: inmoment.com