Ubidots vs ThingsBoard: Which Should You Choose in 2026?
Choosing between Ubidots and ThingsBoard comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ubidots
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
Best for you if:
- • Connects industrial machines and sensors to the cloud for real-time data.
- • Provides codeless visualizations, smart alerts, and analytics for data-driven decisions.
ThingsBoard
Open-source IoT platform for device management, data collection, processing, and visualization.
Best for you if:
- • You want to try before committing
- • Open-source IoT platform for device management, data collection, processing, and visualization.
- • Supports industry-standard IoT protocols and offers both cloud and on-premises deployment options.
| At a Glance |  Ubidots | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | IoT Platforms | IoT Platforms |
Rating | —/100 | —/100 |
| Feature | Ubidots | ThingsBoard |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | IoT PlatformsData Visualization | IoT PlatformsData Visualization |
Understanding the Differences
Both Ubidots and ThingsBoard solve similar problems, but they approach them differently.Ubidots positions itself as "industrial iot platform for predictive maintenance, efficiency, and digital transformation." while ThingsBoardfocuses on "open-source iot platform for device management, data collection, processing, and visualization.". These differences matter depending on what you're trying to accomplish.
When to Choose Ubidots
Ubidots makes sense if you're looking for a comprehensive paid solution.
When to Choose ThingsBoard
ThingsBoard is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
ThingsBoard won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: ThingsBoard
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ThingsBoard is built for teams that are leveling up.
We'd pick: ThingsBoard
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Ubidots is built for organizations like yours.
We'd pick: Ubidots
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? ThingsBoard has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Ubidots higher (/100). But the community has upvoted ThingsBoard more (0 votes). Pick your source of truth.
Key Takeaways
What Ubidots Does Better
- Our recommendation for most use cases
Consider ThingsBoard If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Ubidots. But the honest answer is that "better" depends on your situation. Ubidots scores higher in our analysis, but ThingsBoard might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Ubidots or ThingsBoard better?
Based on our analysis, Ubidots scores higher with high/100. Ubidots ispaid while ThingsBoard is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Ubidots to ThingsBoard easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Ubidots and ThingsBoard offer free trials?
Most software in this category offers free trials or free tiers. Ubidots is paid with potential trial.ThingsBoard is freemium with a free tier. Visit their websites for current trial offers.