Ubidots vs ThingsBoard: Which is Better in 2026?
Choosing between Ubidots and ThingsBoard comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Ubidots wins this matchup. Our overall IoT Platforms pick is Rhombus Systems. Our free IoT Platforms pick is OctoPrint. Pick ThingsBoard if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ubidots
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
Best for you if:
- • You want accelerates IoT deployment from months to weeks with intuitive tools
- • You want offers extensive integration options for various IoT devices and existing systems
ThingsBoard
Open-source IoT platform for device management, data collection, processing, and visualization.
Best for you if:
- • You want a free tier before you commit
- • You want open-source with a community edition available
- • You want highly scalable and fault-tolerant due to microservices architecture
| At a Glance | Ubidots | ThingsBoard |
|---|---|---|
Starts at | $99/moProfessional | FreeFree tier available |
Best For | IoT Platforms | IoT Platforms |
Rating | 4.8/5 | 4.1/5 |
Free plan | No | Yes |
Choose Ubidots or ThingsBoard?
Choose Ubidots if
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
- You want accelerates IoT deployment from months to weeks with intuitive tools
- You want offers extensive integration options for various IoT devices and existing systems
Choose ThingsBoard if
Open-source IoT platform for device management, data collection, processing, and visualization.
- You want a free tier before you commit
- You want open-source with a community edition available
- You want highly scalable and fault-tolerant due to microservices architecture
| Feature | Ubidots | ThingsBoard |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.8/5 22 reviews | ★4.1/5 6 reviews |
| Categories | IoT PlatformsAnalytics | IoT PlatformsData Visualization |
In-Depth Analysis
Ubidots
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
Ubidots' Professional tier at $99/month offers a fair entry point for small to medium-sized IoT deployments, especially given the included devices and data points.
Watch out
Overage fees for devices/dots likely
Strengths
- +Accelerates IoT deployment from months to weeks with intuitive tools.
- +Offers extensive integration options for various IoT devices and existing systems.
- +Provides powerful data visualization and analytics without coding.
- +Supports advanced features like predictive maintenance and energy management.
- +Flexible pricing plans and custom solutions for different business needs.
Weaknesses
- -Pricing for higher tiers (Industrial, Enterprise) requires contacting sales for a quote, lacking transparency.
- -Some advanced features and add-ons come at an additional cost.
Key features
ThingsBoard
Open-source IoT platform for device management, data collection, processing, and visualization.
The pricing structure for ThingsBoard is difficult to assess for fairness as the paid tiers (Cloud and Professional Edition) require contacting sales for quotes.
Strengths
- +Open-source with a community edition available.
- +Highly scalable and fault-tolerant due to microservices architecture.
- +Supports a wide range of industry-standard IoT protocols.
- +Flexible deployment options (cloud, on-premises, self-managed, managed).
- +Comprehensive features for device management, data processing, and visualization.
Weaknesses
- -Advanced features like white-labeling and enhanced RBAC are only available in paid editions.
- -Self-managed deployments require technical expertise for setup and maintenance.
- -Pricing for Professional Edition and Cloud is not explicitly listed on the public pages.
Key features
Pricing: Ubidots vs ThingsBoard
| Plan | Ubidots | ThingsBoard |
|---|---|---|
| Tier 1 | $99 / month Professional | Free Community Edition |
| Tier 2 | Contact us Industrial | Contact us Cloud |
| Tier 3 | Contact us Enterprise | Contact us Professional Edition |
Pricing verified from each vendor's public pricing page. Compare in detail on Ubidots pricing and ThingsBoard pricing.
Who Should Use What?
On a budget?
ThingsBoard has a free tier. Ubidots is paid only.
Go with: ThingsBoard
Want the highest-rated option?
Ubidots: 4.8/5 (22 reviews). ThingsBoard: 4.1/5 (6 reviews).
Go with: Ubidots
Value user reviews?
Ubidots: 22 reviews (4.8/5). ThingsBoard: 6 reviews (4.1/5).
Go with: Ubidots
3 Questions to Help You Decide
What's your budget?
Ubidots is paid. ThingsBoard is freemium. ThingsBoard lets you start free.
What's your use case?
Both are iot platforms tools. Compare their specific features to decide.
How important are ratings?
Ubidots is rated higher: 4.8/5 vs 4.1/5.
Key Takeaways
Ubidots
- Higher user rating: 4.8/5 vs 4.1/5
- Larger review base (22 reviews)
- Our pick for this comparison
ThingsBoard
- Has a free tier
The Bottom Line
Ubidots wins this matchup. Our overall IoT Platforms pick is Rhombus Systems. Our free IoT Platforms pick is OctoPrint. ThingsBoard has a free tier if you want to test without paying.
Frequently Asked Questions
Is Ubidots or ThingsBoard better?
Ubidots is rated in our evaluation. Ubidots is paid and ThingsBoard is freemium.
What are Ubidots and ThingsBoard used for?
Ubidots: Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.. ThingsBoard: Open-source IoT platform for device management, data collection, processing, and visualization..
What does Ubidots cost vs ThingsBoard?
Ubidots is a paid tool. ThingsBoard is freemium (free tier + paid plans). Visit their websites for detailed pricing.