Ubidots vs ThingsBoard: Which is Better in 2026?
Choosing between Ubidots and ThingsBoard comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Ubidots is our overall pick for IoT platforms workflows. Pick ThingsBoard if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ubidots
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
Best for you if:
- • Connects industrial machines and sensors to the cloud for real-time data.
- • Provides codeless visualizations, smart alerts, and analytics for data-driven decisions.
ThingsBoard
Open-source IoT platform for device management, data collection, processing, and visualization.
Best for you if:
- • You want to try before committing
- • Open-source IoT platform for device management, data collection, processing, and visualization.
- • Supports industry-standard IoT protocols and offers both cloud and on-premises deployment options.
| At a Glance |  Ubidots |  ThingsBoard |
|---|---|---|
Starts at | $99/moProfessional | FreeFree tier available |
Best For | IoT Platforms | IoT Platforms |
Rating | 4.8/5 | 4.1/5 |
Choose Ubidots or ThingsBoard?
Choose Ubidots if
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
- Accelerates IoT deployment from months to weeks with intuitive tools.
- Offers extensive integration options for various IoT devices and existing systems.
- Provides powerful data visualization and analytics without coding.
Choose ThingsBoard if
Open-source IoT platform for device management, data collection, processing, and visualization.
- Open-source with a community edition available.
- Highly scalable and fault-tolerant due to microservices architecture.
- Supports a wide range of industry-standard IoT protocols.
- You want a free tier before you commit
| Feature | Ubidots | ThingsBoard |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.8/5 22 reviews | ★4.1/5 6 reviews |
| Categories | IoT PlatformsAnalytics | IoT PlatformsData Visualization |
In-Depth Analysis
Ubidots
Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.
Strengths
- +Accelerates IoT deployment from months to weeks with intuitive tools.
- +Offers extensive integration options for various IoT devices and existing systems.
- +Provides powerful data visualization and analytics without coding.
- +Supports advanced features like predictive maintenance and energy management.
- +Flexible pricing plans and custom solutions for different business needs.
Weaknesses
- -Pricing for higher tiers (Industrial, Enterprise) requires contacting sales for a quote, lacking transparency.
- -Some advanced features and add-ons come at an additional cost.
Key features
ThingsBoard
Open-source IoT platform for device management, data collection, processing, and visualization.
Strengths
- +Open-source with a community edition available.
- +Highly scalable and fault-tolerant due to microservices architecture.
- +Supports a wide range of industry-standard IoT protocols.
- +Flexible deployment options (cloud, on-premises, self-managed, managed).
- +Comprehensive features for device management, data processing, and visualization.
Weaknesses
- -Advanced features like white-labeling and enhanced RBAC are only available in paid editions.
- -Self-managed deployments require technical expertise for setup and maintenance.
- -Pricing for Professional Edition and Cloud is not explicitly listed on the public pages.
Key features
Pricing: Ubidots vs ThingsBoard
| Plan | Ubidots | ThingsBoard |
|---|---|---|
| Tier 1 | $99 / month Professional | Free Community Edition |
| Tier 2 | Contact us Industrial | Contact us Cloud |
| Tier 3 | Contact us Enterprise | Contact us Professional Edition |
Pricing verified from each vendor's public pricing page. Compare in detail on Ubidots pricing and ThingsBoard pricing.
Who Should Use What?
On a budget?
ThingsBoard has a free tier. Ubidots is paid only.
Go with: ThingsBoard
Want the highest-rated option?
Ubidots: 4.8/5 (22 reviews). ThingsBoard: 4.1/5 (6 reviews).
Go with: Ubidots
Value user reviews?
Ubidots: 22 reviews (4.8/5). ThingsBoard: 6 reviews (4.1/5).
Go with: Ubidots
3 Questions to Help You Decide
What's your budget?
Ubidots is paid. ThingsBoard is freemium. ThingsBoard lets you start free.
What's your use case?
Both are iot platforms tools. Compare their specific features to decide.
How important are ratings?
Ubidots is rated higher: 4.8/5 vs 4.1/5.
Key Takeaways
Ubidots
- Higher user rating: 4.8/5 vs 4.1/5
- Larger review base (22 reviews)
- Our pick for this comparison
ThingsBoard
- Has a free tier
The Bottom Line
Ubidots is our pick. ThingsBoard has a free tier if you want to test without paying.
Frequently Asked Questions
Is Ubidots or ThingsBoard better?
Ubidots is rated in our evaluation. Ubidots is paid and ThingsBoard is freemium.
What are Ubidots and ThingsBoard used for?
Ubidots: Industrial IoT platform for predictive maintenance, efficiency, and digital transformation.. ThingsBoard: Open-source IoT platform for device management, data collection, processing, and visualization..
What does Ubidots cost vs ThingsBoard?
Ubidots is a paid tool. ThingsBoard is freemium (free tier + paid plans). Visit their websites for detailed pricing.