Zillow vs Top Producer: Which Should You Choose in 2026?
Choosing between Zillow and Top Producer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Zillow
Find homes, apartments, mortgages, and home values, and empower real estate professionals.
Best for you if:
- • You want the higher-rated option (8.1/10 vs 0.0/10)
- • You want to try before committing
- • You need mls & listings features specifically
- • Comprehensive platform for buying, selling, and renting homes.
- • Provides tools for mortgage pre-qualification and financial guidance.
Top Producer
All-in-one real estate software for lead generation, automation, and smart follow-up.
Best for you if:
- • You need real estate crm features specifically
- • All-in-one real estate CRM with MLS integration.
- • AI-powered lead generation, marketing automation, and follow-up.
| At a Glance |  Top Producer | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | MLS & Listings | Real Estate CRM |
Rating | 81/100 | —/100 |
| Feature | Zillow | Top Producer |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 81 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | MLS & ListingsMortgage & Lending | Real Estate CRMLead Generation |
Understanding the Differences
Both Zillow and Top Producer solve similar problems, but they approach them differently.Zillow positions itself as "find homes, apartments, mortgages, and home values, and empower real estate professionals." while Top Producerfocuses on "all-in-one real estate software for lead generation, automation, and smart follow-up.". These differences matter depending on what you're trying to accomplish.
When to Choose Zillow
Zillow makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 81/100, it's our top pick in this comparison.
When to Choose Top Producer
Top Producer is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Zillow lets you get started without pulling out your credit card.
We'd pick: Zillow
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Zillow handles scale better in our testing.
We'd pick: Zillow
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Top Producer takes enterprise seriously.
We'd pick: Top Producer
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Zillow, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Zillow higher (81/100). But the community has upvoted Top Producer more (0 votes). Pick your source of truth.
Key Takeaways
What Zillow Does Better
- Higher overall score (81/100)
- Our recommendation for most use cases
Consider Top Producer If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Zillow (81/100). But the honest answer is that "better" depends on your situation. Zillow scores higher in our analysis, but Top Producer might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Zillow or Top Producer better?
Based on our analysis, Zillow scores higher with 81/100. Zillow isfreemium while Top Producer is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Zillow to Top Producer easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Zillow and Top Producer offer free trials?
Most software in this category offers free trials or free tiers. Zillow is freemium with a free tier.Top Producer is paid with potential trial. Visit their websites for current trial offers.