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About Athena by Shoplazza

Athena is an AI-powered commerce agent that handles the entire operation of an online store, from building the storefront and creating product imagery to running ads, processing payments, managing loyalty programs, and coordinating fulfillment. Merchants describe their goals in plain language, and Athena coordinates specialist agents to execute the work, then presents results for approval. This shifts the merchant's role from hands-on operator to strategic decision-maker, reducing daily tool management from hours to minutes. The platform includes an AI Store Builder that designs pages, writes copy, and fixes technical SEO; LazzaStudio for turning plain photos into on-brand product imagery; AdValet (Ares) for autonomous ad campaign management; Shoplazza Payments for recovering declined transactions; Loyalty & Push for automated win-back and retention campaigns; and Fulfillment by Shoplazza for order routing and shipping. All capabilities are included in every plan, with differences only in transaction fees and staff accounts.