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About Equals
Equals is a GTM analytics platform that transforms raw data from various business systems into actionable insights within a spreadsheet interface. It connects directly to sources like Salesforce, HubSpot, and Stripe, providing real-time data for Go-To-Market (GTM) teams, founders, and finance professionals. The platform aims to provide clarity on pipeline, funnel conversion, and overall business performance. The core of Equals is its BI Spreadsheet, which functions like a traditional spreadsheet but is directly connected to live data. It includes an AI-powered 'Analyst' feature that can answer GTM questions and build spreadsheet models without hallucinating, as it only pulls data and writes formulas. This enables users to forecast pipeline, analyze historical win rates, and generate board-ready reports, fundamentally changing how teams operate by providing real-time revenue insights.
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