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About Lefty

Lefty is an influencer marketing platform designed for lifestyle brands to manage and scale their influencer programs. It provides tools for discovering, qualifying, and managing relationships with influencers, as well as executing and reporting on campaigns. The platform offers access to a vast database of over 50 million influencer profiles, allowing users to identify ideal partners using smart filters and in-depth historical statistics. Lefty streamlines campaign management by automating content capture, sales tracking, and performance reporting. It also integrates social commerce capabilities, enabling brands to connect their e-commerce sites, send products, and manage affiliate programs with automated conversion and sales reporting. Lefty is built for collaboration, allowing teams to create and share casting lists, forecast campaign reach, and seamlessly convert lists into automated tracking campaigns. It also includes features for competitive benchmarking, providing insights into market data and competitor strategies, and an organization dashboard for multi-tiered businesses to gain real-time performance insights.