Orchestrate work from tasks to initiatives with projects and automation
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Multiple project views
Biggest con
Can be complex for simple needs
TL;DR - Asana
- Work management platform
- Multiple project views
- Team task collaboration
What is Asana?
Available on: Web, iOS, Android, Windows, macOS
Pros & Cons
Pros
- Multiple project views
- Good workflow automation
- Strong integrations
- Goals and portfolio tracking
Cons
- Can be complex for simple needs
- Some features require higher tiers
- Mobile app less powerful
Ratings Across the Web
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Pricing Plans
Free TrialPricing checked Jul 13, 2026
Personal
Free
- For 1-2 people
- Personal project management
- Basic task features
Starter
$10.99/month
- For growing teams
- Track project progress
- Hit deadlines
- Timeline view
Advanced
$24.99/month
- Portfolio management
- Goals across departments
- Advanced reporting
Enterprise
Custom
- Complex work coordination
- Automation across departments
- No limits
Enterprise+
Custom
- Strict compliance requirements
- Flexible controls
- Advanced security
Is Asana worth the price?
Asana is the structured project management tool for teams that need goals, portfolios, and workflow automation, not just task boards.
The Personal plan (free, up to 15 members) is surprisingly capable for small teams. Starter at $10.99/user/mo (annual) adds timeline, workflow builder, and forms.
The steep jump to Advanced at $24.99/user/mo is where Asana extracts real revenue: goals, portfolios, custom rules, and advanced reporting are locked behind it. For teams that just need task management, Asana is overpriced vs ClickUp ($7) or Trello ($5).
For teams that need OKR tracking, cross-project dependencies, and workload management, Asana is one of the best options, but the price reflects it.
Hidden Costs & Gotchas
Starter caps automation at 250 runs/month across the entire workspace, a single daily rule on 10 boards burns through this in 25 days, forcing an upgrade to Advanced at 2.3x the price
Goals, portfolios, and workload management are Advanced-only ($24.99). Teams that need OKR tracking must pay the premium, no mid-tier option exists
Minimum 2-seat purchase on all paid plans, solo users cannot buy a single Starter license
Monthly billing premium
Starter jumps from $10.99 to $13.49/user/mo (23% more), Advanced from $24.99 to $30.49/user/mo (22% more)
Asana AI Studio (advanced AI) requires a separate add-on on some plans. AI credits are limited and vary by plan, exact allocations are not publicly disclosed
Time tracking is not included natively on any plan, you need a third-party integration (Toggl, Harvest, Clockify) or the Advanced plan with a workaround via custom fields
Guest access (external collaborators) is available but guests count as limited members with reduced permissions, not as free viewers like in Notion or monday
Data export for compliance requires Enterprise. Starter and Advanced users cannot export structured data via API, only CSV exports
How Asana Compares to Competitors
monday.com (Standard $12/seat/mo) is Asana's closest competitor with similar pricing. Monday is more visual and intuitive; Asana is more structured and goal-oriented. Monday's 250 automation cap matches Asana Starter's 250 cap. For teams that prioritize colorful visual boards, monday wins. For teams that need goals, portfolios, and workload management, Asana wins. ClickUp (Unlimited $7/seat/mo) offers dramatically more features per dollar: Gantt, time tracking, goals, docs, whiteboards, and 25,000 automations, all at 36% less than Asana Starter. The tradeoff is a busier UI and steeper learning curve.
Jira (Standard $7.91/user/mo) is built for software teams, sprints, backlogs, story points, and developer tool integrations. Jira is better for engineering workflows; Asana is better for cross-functional teams (marketing, operations, product).
Linear ($10/user/mo) is the modern alternative for software teams who find Jira too complex. Faster, cleaner, and opinionated about agile workflows. Not a direct Asana competitor for non-engineering teams.
How Asana's pricing compares
At $10.99/mo, Asana is mid-range of its 5 direct competitors ($9 to $15/mo across the set).
Entry paid plan, monthly. Pricing checked Jul 13, 2026.
Reviews
Review Asana, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 51,834 verified user reviews on SourceForge, G2, Capterra
Add your hands-on experience using the offer above to help the next buyer.
Best Asana Alternatives
Top alternatives based on features, pricing, and user needs.
Organize work, automate tasks, and connect tools for team clarity
Organize your projects visually with boards, lists, and cards
Unify tasks, docs, chat, and goals in one workspace
Spreadsheet-based project management for complex enterprise workflows
Opinionated project management that keeps teams focused on what matters
All-in-one workspace combining docs, wikis, databases, and project boards
The industry standard for software development tracking and agile workflows
Enterprise work management platform
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Asana FAQ
How does Asana help teams manage daily tasks and strategic initiatives?
Which teams benefit most from using Asana?
How does Asana compare to monday.com for project tracking?
What kind of limitations should users be aware of with Asana?
How is Asana priced?
Can Asana support different ways of visualizing project progress?
Does Asana offer workflow automation capabilities?
Source: asana.com
Guides & Articles
Best AI Project Management Tools in 2026
Features Asana
Best Project Management Software in 2026
Features Asana
Best Bug Tracking Software
Features Asana
The AI Agent Stack for Software Procurement: Automate Tool Selection
11 min read
How AI Agents Choose Software (And Why They Get It Wrong)
11 min read
10 Best Project Management Platforms (2026)
9 min read