Microsoft's AI image generator powered by DALL-E
Visit WebsiteThe Bottom Line
Entry price
Free, no paid tier
Biggest pro
Free AI image generation from Microsoft
Biggest con
Daily generation limits apply
TL;DR - Bing Image Creator
- Bing Image Creator generates AI images from text descriptions powered by DALL-E
- It creates artwork, illustrations, and designs from natural language prompts
- Free to use with a Microsoft account
What is Bing Image Creator?
Available on: Web, iOS, Android
Pros & Cons
Pros
- Free AI image generation from Microsoft
- Powered by DALL-E technology
- Integrated with Microsoft ecosystem
- Simple text-to-image interface
- No signup required for basic use
Cons
- Daily generation limits apply
- Image quality varies by prompt
- Microsoft account preferred for full features
- Less customization than dedicated tools
- Content restrictions and filters
Ratings Across the Web
Bing Image Creator holds an aggregate rating of 4.2 out of 5 from 39 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Aug 23, 2026
Free
With Microsoft account
- DALL-E 3 powered
- 15 boosts/day
- Standard queue
- Commercial use limited
Copilot Pro
$20/month
Priority access
- 100 boosts/day
- Faster generation
- Designer integration
- All Microsoft 365
Is Bing Image Creator worth the price?
The free tier is generous with 15 daily boosts and DALL-E 3 access, making it one of the best free AI image generators available.
The Copilot Pro at $20/month adds 100 boosts and faster generation, which is fairly priced for heavy users but overkill for casual creators. Best for anyone who wants free, high-quality AI images without a subscription.
Hidden Costs & Gotchas
No overage option; boosts reset daily
Commercial use limited on free tier
No annual discount for Copilot Pro
Requires Microsoft account for access
Standard queue can be slow without Pro
How Bing Image Creator Compares to Competitors
Bing Image Creator's free tier outshines most competitors by offering DALL-E 3 at no cost, while Copilot Pro at $20/month is cheaper than many proprietary APIs but pricier than self-hosting open models. It competes well with other AI image tools by bundling with Microsoft 365, though standalone image generators often offer more flexible boost systems.
How Bing Image Creator's pricing compares
At $20/mo, Bing Image Creator is the most premium of its 5 direct competitors.
Entry paid plan, monthly. Pricing checked Aug 23, 2026.
Reviews
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Across 39 verified user reviews on G2, Capterra
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Best Bing Image Creator Alternatives
Top alternatives based on features, pricing, and user needs.
Adobe generative AI for images, video, and audio creation
AI art generator for stunning images with unparalleled aesthetic quality
AI image generation for creative production
AI image and video generation by xAI
Open-source AI image generation from text, runnable locally
Generate cinematic videos and images from text or existing media using AI.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Bing Image Creator FAQ
How does Bing Image Creator generate images?
Which teams would find Bing Image Creator most useful?
How is Bing Image Creator priced?
What kind of limitations does Bing Image Creator have?
Can Bing Image Creator be used for graphic design tasks?
How does Bing Image Creator compare to Midjourney?
Source: bing.com