Candu starts at $199/month on the Starter plan.
Verified Nov 2026 from the official pricing page.
Is Candu worth the price?
Candu's pricing starts with a generous Free tier, but quickly escalates to $199/month for Starter and $799/month for Growth, which can be expensive for smaller teams.
The value proposition is strong for companies needing extensive in-app experience customization and analytics. It's best for growing SaaS companies with a clear need for advanced user onboarding and engagement tools.
Pricing Plans
Free TrialFree
- Unlimited user licenses
- 3 live experiences
- Modals, Hotspots & Product Tours
- Advanced Styling
- Segmentation
- Email & Chat Support
- Unlimited user licenses
- 1 Workspace
- Unlimited Folders
- 3 Live Overlays (Product Tours, Modals, Pop-ups & Slide-outs, Hotspots)
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- 3 Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
Starter
$199 / month
- Unlimited user licenses
- Unlimited Modals, Hotspots & Tours
- Advanced Styling
- Segmentation
- Analytics
- Integrations & Webhooks
- Email & Chat Support
- Unlimited user licenses
- 2 Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
Growth
$799 / month
- Everything in Starter, plus:
- Unlimited in-line experiences
- Banners, Checklists, Forms, Empty States & Homepages
- Unlimited workspaces/multi-product
- Goal tracking
- Role-based access controls
- Dedicated CSM & Slack support
- Unlimited user licenses
- Unlimited Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Unlimited Onboarding checklists
- Unlimited Homepages/full pages
- Unlimited Banners + cards
- Unlimited Empty states
- Unlimited Onboarding flows
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Collections (CMS)
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
- Conversion tracking (Goals)
Enterprise
Contact us
- Everything in Growth, plus:
- A/B Testing and Experimentation
- Content Management System
- SSO
- Custom contract & SLAs
- 10 service hours per quarter
- Premium CS Support
- Volume-based discounts
- Unlimited user licenses
- Unlimited Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Unlimited Onboarding checklists
- Unlimited Homepages/full pages
- Unlimited Banners + cards
- Unlimited Empty states
- Unlimited Onboarding flows
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Collections (CMS)
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
- Conversion tracking (Goals)
- Run A/B Tests
- Progressive Rollout
- A/B Test Analysis (Bayesian)
HyperScale
Contact us
- Everything in Enterprise plus:
- Custom MAU pricing that works for your large user base
- Highly flexible plans designed to accommodate delivering experiences at scale
- Event-volume fair use limits
Hidden Costs & Gotchas
Potential for increased costs with higher MAU on HyperScale.
No clear overage fees mentioned for usage limits.
How Candu compares
1 of 2 direct competitors offers a free plan.
Candu Pricing FAQ
How much does Candu cost?
Candu starts at $199/month on the Starter plan. It offers 2 paid tiers ranging from $199/month to $799/month. A free plan is also available.
Does Candu have a free plan?
Yes. Candu offers a free plan called "Free". It includes: Unlimited user licenses, 3 live experiences, Modals, Hotspots & Product Tours.
Does Candu offer a free trial?
Yes. Candu offers a free trial.
What is the cheapest Candu paid plan?
The cheapest paid plan for Candu is "Starter" at $199/month. Key features include: Unlimited user licenses, Unlimited Modals, Hotspots & Tours, Advanced Styling.
What are alternatives to Candu?
Alternatives to Candu include Appcues, Pendo. Appcues starts at $300/month, billing unit not specified.
Candu alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Candu pricing: candu.ai/pricing (verified Nov 2026)
- Cite this data: Toolradar, Candu pricing verified Nov 2026, toolradar.com/tools/candu/pricing
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