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Candu Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra
5 plans tracked·Updated Aug 2026

Is Candu worth the price?

75/100

Candu's pricing starts with a generous Free tier, but quickly escalates to $199/month for Starter and $799/month for Growth, which can be expensive for smaller teams.

The value proposition is strong for companies needing extensive in-app experience customization and analytics. It's best for growing SaaS companies with a clear need for advanced user onboarding and engagement tools.

Pricing Plans

Free Trial

Free

Free

  • Unlimited user licenses
  • 3 live experiences
  • Modals, Hotspots & Product Tours
  • Advanced Styling
  • Segmentation
  • Email & Chat Support
  • Unlimited user licenses
  • 1 Workspace

Starter

$199 / month

  • Unlimited user licenses
  • Unlimited Modals, Hotspots & Tours
  • Advanced Styling
  • Segmentation
  • Analytics
  • Integrations & Webhooks
  • Email & Chat Support
  • Unlimited user licenses

Growth

$799 / month

  • Everything in Starter, plus:
  • Unlimited in-line experiences
  • Banners, Checklists, Forms, Empty States & Homepages
  • Unlimited workspaces/multi-product
  • Goal tracking
  • Role-based access controls
  • Dedicated CSM & Slack support
  • Unlimited user licenses

Enterprise

Contact us

  • Everything in Growth, plus:
  • A/B Testing and Experimentation
  • Content Management System
  • SSO
  • Custom contract & SLAs
  • 10 service hours per quarter
  • Premium CS Support
  • Volume-based discounts

HyperScale

Contact us

  • Everything in Enterprise plus:
  • Custom MAU pricing that works for your large user base
  • Highly flexible plans designed to accommodate delivering experiences at scale
  • Event-volume fair use limits

Hidden Costs & Gotchas

Enterprise and HyperScale tiers require custom quotes.

Potential for increased costs with higher MAU on HyperScale.

No clear overage fees mentioned for usage limits.

Yearly billing discounts not explicitly stated.

Which Plan Do You Need?

SaaS companies needing advanced in-app experiences

Teams focused on user onboarding and adoption

Businesses requiring deep segmentation and analytics

How Candu Compares to Competitors

Compared to Appcues, which can start around $249/month for basic features, Candu's Starter at $199/month offers competitive pricing with unlimited experiences. However, for more advanced features like A/B testing, Candu's Enterprise tier requires contact, similar to Pendo's enterprise-focused model, making direct price comparison difficult without quotes.

Candu Pricing FAQ

How much does Candu cost?

Candu starts at $199/month on the Starter plan. It offers 2 paid tiers ranging from $199/month up to $799/month. A free plan is also available with limited features.

Does Candu have a free plan?

Yes. Candu offers a free plan called "Free". It includes: Unlimited user licenses, 3 live experiences, Modals, Hotspots & Product Tours.

Does Candu offer a free trial?

Yes, Candu offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Candu paid plan?

The cheapest paid plan for Candu is "Starter" at $199/month. Key features include: Unlimited user licenses, Unlimited Modals, Hotspots & Tours, Advanced Styling.

Is there a cheaper alternative to Candu?

Yes. Popular alternatives to Candu include Appcues, Pendo. Compare them side-by-side on Toolradar.

Cheaper alternatives to Candu

Direct competitors with similar features. Many offer lower per-seat pricing or simpler tier structure.

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