Is Candu worth the price?
Candu's pricing starts with a generous Free tier, but quickly escalates to $199/month for Starter and $799/month for Growth, which can be expensive for smaller teams.
The value proposition is strong for companies needing extensive in-app experience customization and analytics. It's best for growing SaaS companies with a clear need for advanced user onboarding and engagement tools.
Pricing Plans
Free TrialFree
Free
- Unlimited user licenses
- 3 live experiences
- Modals, Hotspots & Product Tours
- Advanced Styling
- Segmentation
- Email & Chat Support
- Unlimited user licenses
- 1 Workspace
- Unlimited Folders
- 3 Live Overlays (Product Tours, Modals, Pop-ups & Slide-outs, Hotspots)
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- 3 Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
Starter
$199/month
- Unlimited user licenses
- Unlimited Modals, Hotspots & Tours
- Advanced Styling
- Segmentation
- Analytics
- Integrations & Webhooks
- Email & Chat Support
- Unlimited user licenses
- 2 Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
Growth
$799/month
- Everything in Starter, plus:
- Unlimited in-line experiences
- Banners, Checklists, Forms, Empty States & Homepages
- Unlimited workspaces/multi-product
- Goal tracking
- Role-based access controls
- Dedicated CSM & Slack support
- Unlimited user licenses
- Unlimited Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Unlimited Onboarding checklists
- Unlimited Homepages/full pages
- Unlimited Banners + cards
- Unlimited Empty states
- Unlimited Onboarding flows
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Collections (CMS)
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
- Conversion tracking (Goals)
Enterprise
Contact us
- Everything in Growth, plus:
- A/B Testing and Experimentation
- Content Management System
- SSO
- Custom contract & SLAs
- 10 service hours per quarter
- Premium CS Support
- Volume-based discounts
- Unlimited user licenses
- Unlimited Workspaces
- Unlimited Folders
- Unlimited Product Tours
- Unlimited Modals, Pop-ups & Slide-outs
- Unlimited Hotspots
- Unlimited Forms & Surveys
- Unlimited Onboarding checklists
- Unlimited Homepages/full pages
- Unlimited Banners + cards
- Unlimited Empty states
- Unlimited Onboarding flows
- Advanced Styleguide
- Advanced Responsive Controls
- Full customization (no CSS needed)
- 50+ Pre-built Templates
- Version control
- Relative & Dynamic URL Support
- Trigger Callbacks & Candu content
- Share links
- Collections (CMS)
- Unlimited Segments
- Dynamic personalization
- Nested Segmented Experiences
- URL Rules (incl wildcards)
- Embed in existing HTML selectors
- Replace your existing product content
- Real-time Display
- Engagement Analytics
- Conversion tracking (Goals)
- Run A/B Tests
- Progressive Rollout
- A/B Test Analysis (Bayesian)
HyperScale
Contact us
- Everything in Enterprise plus:
- Custom MAU pricing that works for your large user base
- Highly flexible plans designed to accommodate delivering experiences at scale
- Event-volume fair use limits
Hidden Costs & Gotchas
Enterprise and HyperScale tiers require custom quotes.
Potential for increased costs with higher MAU on HyperScale.
No clear overage fees mentioned for usage limits.
Yearly billing discounts not explicitly stated.
Which Plan Do You Need?
SaaS companies needing advanced in-app experiences
Teams focused on user onboarding and adoption
Businesses requiring deep segmentation and analytics
How Candu Compares to Competitors
Compared to Appcues, which can start around $249/month for basic features, Candu's Starter at $199/month offers competitive pricing with unlimited experiences. However, for more advanced features like A/B testing, Candu's Enterprise tier requires contact, similar to Pendo's enterprise-focused model, making direct price comparison difficult without quotes.
Candu Pricing FAQ
How much does Candu cost?
Candu starts at $199/month on the Starter plan. It offers 2 paid tiers ranging from $199/month up to $799/month. A free plan is also available with limited features.
Does Candu have a free plan?
Yes. Candu offers a free plan called "Free". It includes: Unlimited user licenses, 3 live experiences, Modals, Hotspots & Product Tours.
Does Candu offer a free trial?
Yes, Candu offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Candu paid plan?
The cheapest paid plan for Candu is "Starter" at $199/month. Key features include: Unlimited user licenses, Unlimited Modals, Hotspots & Tours, Advanced Styling.
Is there a cheaper alternative to Candu?
Yes. Popular alternatives to Candu include Appcues, Pendo. Compare them side-by-side on Toolradar.
Cheaper alternatives to Candu
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
