Flippa

Name: Flippa
Brand: Flippa
Price: 49 USD
Rating: 4 (11 reviews)

Claim this tool Editor reviewed

Buy and sell online businesses, websites, apps, and domains with confidence.

Marketplace Builders AI Agents E-commerce

Visit Website

4.0(11 across the web)

FreemiumVisit Website

Reviews onG2

11 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Extensive marketplace with diverse digital assets

Biggest con

Success fees apply to completed deals, especially for off-market acquisitions

TL;DR - Flippa

Marketplace for buying and selling online businesses and digital assets.
Offers a wide range of categories including e-commerce, SaaS, apps, and domains.
Provides services like valuation, financing, and AI-powered off-market deal sourcing.

Pricing: Free plan available

Best for: Growing teams

4.0/5 across review platforms

What is Flippa?

Editorial review

Flippa is a global marketplace for buying and selling online businesses, digital assets, and domains. It connects entrepreneurs looking to acquire established revenue-generating assets with sellers seeking to exit their ventures. The platform facilitates transactions for a wide range of digital properties, including e-commerce stores, SaaS products, content websites, mobile apps, and social media accounts. Flippa caters to both seasoned investors and first-time buyers, offering tools and services to streamline the acquisition process. This includes valuation assistance, legal support, and financing options. For sellers, it provides a broad audience of potential buyers and resources to prepare their business for sale. Additionally, Flippa offers an AI-powered deal sourcing tool, LaurenAI, which helps buyers discover off-market opportunities and automate outreach to potential sellers.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceflippa.com ↗

Pros & Cons

Pros

Extensive marketplace with diverse digital assets
Tools to find both on-market and off-market opportunities
Comprehensive support services for buyers and sellers
AI assistant streamlines deal discovery and outreach
Transparent transaction process with secure deal rooms

Cons

Success fees apply to completed deals, especially for off-market acquisitions
Requires active engagement for off-market deal sourcing to be effective
Competition for popular listings can be high

Ratings Across the Web

4(11 reviews)

Flippa holds an aggregate rating of 4 out of 5 from 11 reviews across G2, last checked May 18, 2026.

G211 reviews

4/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Browse and filter listings by category, country, and priceFree business valuation toolAI-powered off-market deal sourcing (LaurenAI)Automated outreach to off-market sellers via LaurenAISecure deal room for transactionsFlippa Finance for acquisition fundingVerification and assessment services for listingsLegal assistance for transactions

Pricing Plans

Pricing checked Aug 17, 2026

Free

Everything in all plans, plus:

Access thousands of digital businesses for free on Flippa

Premium

$49 / per month

Everything in all plans.

Included in all plans

Unlimited access to the world’s largest collection of assets and online businesses for sale
Flippa’s Deal Room for negotiations, completion documents and more
Integrated Legal Documents including Flippa’s LOI builder and Asset Purchase Agreement builder
Create ‘Watch’ lists for deal prospecting
AI Matching. Powerful deal matching with personalized notifications for the latest deals matching your interests
Premium Buyer Badge. Stand out among over 1.9 million buyers
Instant Deal Access. Bypass the NDA approval queue
First Access. Receive new deals and listings 21 days before the rest

Calculate your cost View full pricing

Is Flippa worth the price?

85/100

Flippa's pricing is quite generous, offering a comprehensive Free tier that includes most essential features for buyers.

The Premium tier at $49/month primarily adds early access and a buyer badge, which might be overkill for many casual buyers. This pricing structure is best for serious, high-volume investors who need a competitive edge.

Hidden Costs & Gotchas

FlippaPay/Escrow.com transaction fees (from 1%)

No annual discount mentioned for Premium

Potential costs for legal/due diligence services

How Flippa Compares to Competitors

Compared to Empire Flippers, which charges a 2% buyer success fee, Flippa's Free tier is significantly more accessible. While both platforms have transaction fees, Flippa's $49/month Premium tier is a low entry point for advanced features, whereas other brokers often rely solely on success fees or higher upfront retainers.

How Flippa's pricing compares

At $49/mo, Flippa is mid-range of its 3 direct competitors ($5 to $59/mo across the set).

Marketplacer

Taskrabbit

$25

Flippa

$49

Nautical Commerce

$59

Entry paid plan, monthly. Pricing checked Aug 17, 2026.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover

$99Free with your review

Review Flippa, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review

4.0/5

Across 11 verified user reviews on G2

Add your hands-on experience using the offer above to help the next buyer.

Best Flippa Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

MagentoFreemium

Open-source e-commerce platform by Adobe

4.1

OpenCartFree

Open-source e-commerce platform

4.1

MarketplacerFreemium

Build, scale, and grow your e-commerce business with a world-class marketplace platform and dropshipping solution.

4.6

Nautical CommercePaid

The multi-vendor marketplace platform to build, launch, and scale any type of marketplace.

4.7

RapidAPIFreemium

Discover, test, and manage thousands of APIs from one dashboard

3.5

TaskrabbitPaid

On-demand home help from vetted local pros

2.9

See all marketplace builders tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Flippa alternatives6+ tools ranked, pricing + verdict per pick Flippa vs MagentoHead-to-head: features, pricing, who wins Flippa vs OpenCartHead-to-head: features, pricing, who wins Flippa vs MarketplacerHead-to-head: features, pricing, who wins

Explore More

Best Marketplace Builders Tools Best AI Agents Tools Best E-commerce Tools Best Free Marketplace Builders Best Free AI Agents Best Free E-commerce

Flippa FAQ

How does Flippa help users acquire e-commerce businesses?

Flippa operates as a global marketplace where users can buy and sell various digital assets, including e-commerce stores. It connects entrepreneurs with established, revenue-generating e-commerce businesses, providing tools and services to facilitate the acquisition process.

Which teams would benefit most from using Flippa?

Flippa is best suited for entrepreneurs, investors, and business owners looking to acquire or sell online businesses, digital assets, or domains. It caters to both seasoned investors seeking established ventures and first-time buyers entering the digital asset market.

How does Flippa compare to Marketplacer for building online marketplaces?

Flippa functions as a marketplace for buying and selling existing online businesses and digital assets, whereas Marketplacer is a platform for building and launching new marketplaces. Flippa focuses on facilitating transactions for established digital properties like e-commerce stores and SaaS products.

What kind of support does Flippa offer for transactions?

Flippa provides comprehensive support services for both buyers and sellers throughout the transaction process. This includes assistance with business valuation, legal support, and various financing options to streamline acquisitions.

Does Flippa include a free tier for its services?

Yes, Flippa is available on a free tier, allowing users to access basic functionalities. Paid plans are also offered for those requiring more extensive usage and advanced features.

What are the main trade-offs when using Flippa for off-market acquisitions?

A primary trade-off for off-market acquisitions through Flippa is the application of success fees on completed deals. Additionally, effective off-market deal sourcing requires active engagement from the user to yield results.

How does LaurenAI assist buyers on Flippa?

LaurenAI is an AI-powered deal sourcing tool offered by Flippa that helps buyers discover off-market opportunities. It also automates outreach to potential sellers, streamlining the process of finding and engaging with new prospects.

Source: flippa.com

Guides & Articles

Best AI Knowledge-Work Agents in 2026

Expert guide

The Best Open-Source AI Agents in 2026

Expert guide

Best Computer-Use & Browser AI Agents 2026

Expert guide