HypeAuditor in the Media
8 mentions across press, blogs, and newsletters
February 2026
Net Influencer
Creators Favor Long-Term Brand Partnerships As Platform Diversification Becomes The Norm, Report Finds
A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly half of creators prioritize sustained brand relationships over one-off deals Brand marketers seeking to maximize creator partnerships face a shifting market in 2026: the creators they want to w
Feb 24, 2026
Net Influencer
The 10 Fastest-Growing U.S. Instagram Accounts Of January 2026
Data from HypeAuditor revealed Donald Trump gained 3.5 million Instagram followers in January 2026, topping the monthly rankings as inauguration-anniversary coverage kept him at the center of global news. iShowSpeed, Sadie Sink, and a pair of breakout micro-creators rounded out a diverse top 10 that
Feb 23, 2026
Net Influencer
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
Manchester United topped the UK rankings in January 2026 with nearly 500,000 new Instagram followers, while musician Olivia Dean and Amad Diallo rounded out a list heavy on football, music, and entertainment, according to data from HypeAuditor. Rising creators Owen Cooper and Cody Dahler also broke
Feb 23, 2026
Metricool
2026 Instagram Marketing Stats: What the Data Tells Us
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.
Feb 19, 2026
Net Influencer
Long-Tail Creator Supply Meets Retention-Driven Platforms, Report Finds
The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize watch time, retention, and deeper engagement signals, according to HypeAuditor’s “State of Influencer Marketing 2026” report. Together, these dynamics are shaping how attent
Feb 17, 2026
Net Influencer
Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance
Influencer Marketing is no longer fighting for budget. It’s fighting for proof.  U.S. brands were projected to spend more than $10 billion on sponsored content in 2025, yet nearly a third of marketers cited measuring creator performance as their top roadblock. At the same time, 61% of marketers
Feb 13, 2026
MediaCat
Study: Disclosure doesn’t damage social media ads
New findings show that ad disclosures on Instagram do not harm post performance, and may in fact enhance it.
Feb 12, 2026
Marketing Week
Influencers: Ad transparency and performance ‘no longer in conflict’
New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn't impact engagement. Source
Feb 12, 2026