14 mentions across press, blogs, and newsletters
Influencer Marketing platforms are increasingly being discovered through AI search, with a small number of tools capturing the majority of mentions when brand-side buyers turn to ChatGPT, Perplexity, Gemini, and Google’s AI products to research the category. To better understand this shift, Ne
Before you brief a creator, run these 12 checks. The data on what you will find is not encouraging.
Not a vendor list. A real comparison of 12 platforms on LinkedIn coverage, martech integration, and B2B pipeline attribution.
Dark Joseph Ravine added 610,000 Instagram followers in March 2026, leading Canada’s rankings through consistent kindness-driven Reels rather than any single clearly documented viral moment. Céline Dion held second as renewed attention around her announced return to the stage helped keep her i
Oscar Piastri added over 200,000 Instagram followers in March 2026, the largest gain among Australian accounts tracked this month. Formula 1 season momentum, AC/DC tour buzz, and algorithm-driven wellness and lifestyle content creators round out a diverse top 10.  Here are the fastest-growing A
Actress Megan Fox added 2.8 million Instagram followers in March 2026, topping a list dominated by event-driven celebrity growth. A world tour launch, an Olympic carryover, a blockbuster trailer, and a viral comedy skit rounded out the month’s biggest movers.  Here are the fastest-growing
A survey of 1,000 U.S. creators shows income spreading across TikTok, YouTube, and Instagram, while nearly half of creators prioritize sustained brand relationships over one-off deals Brand marketers seeking to maximize creator partnerships face a shifting market in 2026: the creators they want to w
Data from HypeAuditor revealed Donald Trump gained 3.5 million Instagram followers in January 2026, topping the monthly rankings as inauguration-anniversary coverage kept him at the center of global news. iShowSpeed, Sadie Sink, and a pair of breakout micro-creators rounded out a diverse top 10 that
Manchester United topped the UK rankings in January 2026 with nearly 500,000 new Instagram followers, while musician Olivia Dean and Amad Diallo rounded out a list heavy on football, music, and entertainment, according to data from HypeAuditor. Rising creators Owen Cooper and Cody Dahler also broke
Instagram continues to evolve and the data tells the story. These key stats help marketers refine their strategy with confidence.
The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize watch time, retention, and deeper engagement signals, according to HypeAuditor’s “State of Influencer Marketing 2026” report. Together, these dynamics are shaping how attent
Influencer Marketing is no longer fighting for budget. It’s fighting for proof.  U.S. brands were projected to spend more than $10 billion on sponsored content in 2025, yet nearly a third of marketers cited measuring creator performance as their top roadblock. At the same time, 61% of marketers
New findings show that ad disclosures on Instagram do not harm post performance, and may in fact enhance it.
New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn't impact engagement. Source