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Justify

Claimed

Measure influencer impact with sales tracking and Brand Lift studies

From £249/mo flat, billed monthly, free trial
Paid Influencer Marketing Attribution
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Tracked since 2026

The Bottom Line

Best for
Consumer brands, ecommerce teams and agencies that run influencer campaigns and need to show what each one did.
Price
From £249/mo flat, billed monthly, free trial. Compare plans

Key facts

  • Every plan starts with a 14-day free trial, no card needed
  • Brand Lift compares people shown a campaign's influencer posts with people who were not
  • Takes no commission on influencer fees, so influencers keep 100%

Pros

  • See the sales each influencer drove, from Shopify and WooCommerce orders, promo codes and UTM links.
  • Pay on approval, once AI has checked each deliverable against the brief. Influencers keep 100% of their fees.

Not for

Teams that need social listening or paid social ad buying in the same tool.

What is Justify?

Justify is the measurement-first platform for influencer marketing, for brands and agencies that need to show whether an influencer campaign actually worked. Unlike platforms that focus mainly on campaign activity and performance reporting, Justify combines sales tracking with Brand Lift studies. Brand Lift compares people who saw your campaign with people who did not, across awareness, consideration and purchase intent. Connect Shopify or WooCommerce to see the sales each influencer drove and whether they paid for themselves. You can also find and check influencers across Instagram, TikTok and YouTube, run campaigns, pay influencers on approval and test creative before you spend, all in one platform. Justify sells no media and takes no commission on influencer fees, so influencers keep 100%. Start with a 14-day free trial, no card needed.
Data compiled by Toolradar How we evaluate
Source justify.app

Key Features

  • Influencer search on Instagram, TikTok and YouTube, with audience and authenticity checks
  • Brand Lift studies that compare people who saw a campaign with people who did not
  • Sales per influencer from Shopify and WooCommerce orders
  • Creative Testing before content goes live
  • Influencer payments released only after you approve the work
  • Email outreach and a job board influencers apply to

Pricing Plans

14-day Free Trial
Justify plans and prices
Plan Price Details
Starter

£249/month

For new influencer teams running their first measured campaigns.

View full pricing

Is Justify worth the price?

Good value

At £249/month for a flat fee, Justify's Starter tier is priced competitively for influencer marketing platforms, offering a single plan that simplifies budgeting for new teams.

It's not the cheapest option, but the 14-day free trial reduces risk. Best for small influencer teams ready to invest in measurement from day one.

Full Justify pricing: every plan, hidden costs and alternatives

How Justify's pricing compares

Justify starts at £249/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Justify
£249/mo flat, whole organisation, billed monthly
Impact.com
$500/mo, billed monthly
Upfluence
$795/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency.

Justify by the numbers

Justify compared with 45 Influencer Marketing tools on Toolradar, as of Oct 2026
Metric Justify Peer median Position (1 is best)
Free plan No 11 of 45 have one n/a
Integrations listed 2 2 #2 of 8 (joint) tools with at least one integration recorded

Each position is counted among the tools that have data for that row, as noted under it. All Influencer Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Justify by the numbers”, Oct 2026.

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Best Justify Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Impact.com logo
Impact.com Paid

Partnership management platform

4.3
CreatorIQ logo
CreatorIQ Paid

The operating system for creator-led growth, unifying AI, governance, and workflows for measurable impact.

4.6
GRIN logo
GRIN Paid

The #1 AI-powered creator marketing platform for brands to discover, manage, and scale influencer programs.

4.3
Traackr logo
Traackr Paid

Discover, manage, and measure global influencer campaigns

4.4
Upfluence logo
Upfluence Paid

AI-powered platform for influencer and affiliate marketing, streamlining campaigns from discovery to payment.

4.5
AspireIQ logo
AspireIQ Paid

Streamline creator partnerships and measure campaign ROI

4.6
Klear logo
Klear Paid

AI-powered influencer marketing software to discover, manage, and scale creator partnerships for maximum ROI.

4.4
See all influencer marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Justify alternatives 7+ tools ranked, pricing + verdict per pick Justify vs Impact.com Head-to-head: features, pricing, who wins Justify vs CreatorIQ Head-to-head: features, pricing, who wins Justify vs GRIN Head-to-head: features, pricing, who wins

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Justify FAQ

How does Justify help a brand measure the return on investment from an influencer campaign?

Justify combines sales tracking with Brand Lift studies so you can see the sales each influencer drove and whether they paid for themselves. It connects to Shopify and WooCommerce to track orders and uses promo codes and UTM links.

How does Justify differ from CreatorIQ?

Unlike platforms such as CreatorIQ that focus mainly on campaign activity and performance reporting, Justify combines sales tracking with Brand Lift studies to measure actual campaign impact. It also takes no commission on influencer fees, so influencers keep 100% of their pay.

Which e-commerce platforms does Justify support for sales tracking?

Justify connects to Shopify and WooCommerce for sales tracking. Support for other e-commerce platforms is not mentioned.

Which teams benefit most from using Justify?

Brands and agencies that need to prove whether an influencer campaign actually worked benefit most from Justify. It is especially useful for teams using Shopify or WooCommerce who want to see the direct sales each influencer drives.

Does Justify include a free tier?

Justify is a paid product with no permanently free tier. It offers a 14-day free trial with no credit card required.

How does Justify measure brand lift?

Justify measures brand lift by comparing people who saw your campaign with people who did not, across awareness, consideration, and purchase intent.

How does Justify handle influencer payments?

Justify allows you to pay influencers on approval after AI has checked each deliverable against the brief. Influencers keep 100% of their fees because Justify takes no commission.

Can Justify help find influencers for a campaign?

Yes, you can find and check influencers across Instagram, TikTok, and YouTube, run campaigns, and test creative before you spend, all within the platform.

Source: justify.app

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