
KnowBe4
Claim this toolReduce human and AI agent risk with an end-to-end human risk management platform.
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Reduces 'Phish-prone' percentage significantly.
Biggest con
Pricing details are not publicly available, requiring a demo request.
TL;DR - KnowBe4
- Reduces human and AI agent cybersecurity risk through comprehensive training.
- Provides advanced cloud email security to prevent phishing and malware attacks.
- Streamlines compliance and policy management with automated workflows and reporting.
What is KnowBe4?
Available on: Web
Pros & Cons
Pros
- Reduces 'Phish-prone' percentage significantly.
- Integrates compliance and security training into one platform.
- Offers AI-powered defense agents for real-time risk detection and mitigation.
- Provides a comprehensive toolkit for assessing and improving an organization's security posture.
Cons
- Pricing details are not publicly available, requiring a demo request.
- Requires active participation from employees for training effectiveness.
- Implementation and customization may require dedicated IT resources.
Ratings Across the Web
KnowBe4 holds an aggregate rating of 4.6 out of 5 from 2,471 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Pricing Plans
Pricing checked Aug 16, 2026
Silver
Contact us
Everything in all plans.
Gold
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
Platinum
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
- Training Access Level III
Diamond
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
- Training Access Level III
Included in all plans
- Unlimited Phishing Security Tests
- Automated Security Awareness Program (ASAP)
- Security ‘Hints & Tips’
- KnowBe4 Learner App
- Training Access Level I
- Automated Training Campaigns
- Content Manager
- Assessments
Is KnowBe4 worth the price?
KnowBe4's pricing structure, which requires direct contact for all tiers, makes it impossible to assess fairness or expense relative to the market.
This 'contact us' model often indicates a higher price point, likely tailored for enterprise budgets. It's best for organizations with significant security awareness needs and a budget to match, who are willing to engage in a sales process.
Hidden Costs & Gotchas
Pricing not transparent, requires sales engagement
Potential for high minimum seat counts
Likely annual-only billing for all tiers
Add-on modules could increase cost
How KnowBe4 Compares to Competitors
Compared to competitors like Proofpoint Security Awareness Training or Cofense, KnowBe4's 'contact us' pricing suggests a similar enterprise-focused approach. While competitors may offer more transparent starting points, KnowBe4's extensive feature set across tiers positions it as a premium solution for comprehensive human risk management.
Reviews

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KnowBe4 FAQ
How does KnowBe4 help organizations manage human risk in cybersecurity?
Which teams within an organization would benefit most from using KnowBe4?
How does KnowBe4 compare to a competitor like Sprinto in terms of its offerings?
What kind of commitment is required from employees for KnowBe4 to be effective?
How is KnowBe4 priced?
Can KnowBe4 help reduce the number of phishing incidents an organization experiences?
Does KnowBe4 offer tools for managing compliance requirements?
Source: knowbe4.com