Alternatives
Best Mailchimp alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Mailchimp alternatives 2026, toolradar.com/alternatives/mailchimp
13 direct alternatives to Mailchimp, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Mailchimp on our list, followed by ActiveCampaign and Brevo.
- 6 of the 13 alternatives have a free plan, starting with HubSpot.
- Highest rated: InboxAlly, 4.7 out of 5 from 53 ratings, Sep 2026.
- 13 alternatives
- 6 with a free plan
Top 3 alternatives to Mailchimp
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of October 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Brevo
#3All-in-one marketing platform for email, SMS, and customer engagement
Starting price
From $9 /mo
Cheapest paid plan, monthly, as of October 2026
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
Our take
Most affordable
Mailchimp vs 13 alternatives
| Tool | Starting price (Oct 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
| Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: $12/mo | Free plan: No | 4.2 out of 5, from 10,413 ratings across G2 and Capterra (10,413) |
 | Price: Free + paid | Free plan: Yes | 4.5 out of 5, from 2,401 ratings on G2 (2,401) |
 | Price: $20/mo | Free plan: Yes | 4.6 out of 5, from 1,901 ratings across G2 and Capterra (1,901) |
 | Price: $100/mo | Free plan: No | 4.5 out of 5, from 988 ratings across G2 and Capterra (988) |
 | Price: Not published | Free plan: No | 3.8 out of 5, from 3,163 ratings across G2 and SourceForge (3,163) |
 | Price: $13/mo | Free plan: No | 4.3 out of 5, from 1,141 ratings on G2 (1,141) |
 | Price: $33/mo | Free plan: Yes | 4.5 out of 5, from 480 ratings across G2 and Capterra (480) |
 | Price: $39/mo | Free plan: No | 4.4 out of 5, from 480 ratings on G2 (480) |
 | Price: $149/mo | Free plan: No | 4.7 out of 5, from 53 ratings across G2 and Capterra (53) |
 | Price: $43/mo | Free plan: Yes | 4.5 out of 5, from 56 ratings across G2 and Capterra (56) |
Why people consider alternatives to Mailchimp
Mailchimp is an email marketing and automation platform serving millions of businesses worldwide, now part of Intuit. It enables users to create, send, and analyze email and SMS campaigns with drag-and-drop builders, pre-designed…
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
- Free plan is a demo: 250 contacts and 500 emails/month is enough for about 2 sends to a tiny list. Any real business needs Essentials ($13+/mo) from day one
- Monthly email send limits: Essentials gets 10x your contact count (500 contacts = 5,000 emails). Standard gets 12x. Premium gets 15x. Going over requires upgrading or paying overages
- Intuit Mailchimp branding on all Free emails: the 'Sent via Mailchimp' footer only disappears on paid plans
The 13 alternatives below cover the same core job (marketing automation) with different trade-offs.
Mailchimp by the numbers
Toolradar data: Mailchimp's entry paid plan ($13/mo, billed monthly) ranks #19 of 48 (joint) for price among the Landing Pages tools with a verified entry price and no stated unit, where the median is $20.38/mo. It is listed as an alternative to 65 other tools on Toolradar, ranking #1 of 71 in Landing Pages. As of Oct 2026.
- #4 most-listed alternative in Marketing Automation, out of 357 tools in Marketing Automation. Source: Toolradar data, Oct 2026.
- #1 most-listed alternative in Landing Pages, out of 71 tools in Landing Pages. Source: Toolradar data, Oct 2026.
- #3 most-listed alternative in Email Marketing, out of 110 tools in Email Marketing. Source: Toolradar data, Oct 2026.
| Metric | Mailchimp | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $13/mo, billed monthly | $20.38/mo | #19 of 48 (joint) tools with no stated price unit, verified price |
| Free plan | Yes | 65% have one | n/a |
| Listed as an alternative to | 65 tools | 2 | #1 of 71 |
| Integrations listed | 8 | 2 | #1 of 17 tools with at least one integration recorded |
| User rating | 3.9/5 (across the web, 31,997 ratings) | 4.5/5 | #34 of 39 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 119 visits | 31 | #1 of 10 tools with 20+ compare-page visits |
Listed as an alternative to: #1 on 2026-10-16 to #1 on 2026-10-31 (rank among 71 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Landing Pages data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Mailchimp by the numbers”, Oct 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 149 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | Moosend | $7/mo, billed monthly |
| 4 | Multilogin | $7.08/mo, billed yearly |
| 5 | Pic-Time | $8/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 149 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Oct 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
13 alternatives to Mailchimp
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Mailchimp.
- 1
HubSpot
Free plan Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $20/seat/mo, billed monthly; free plan available
- 2
ActiveCampaign
Free plan Higher rated by usersAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Brevo
Free plan Higher rated by usersAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
- 4
Constant Contact
Free plan Higher rated by usersEstablished email marketing for small businesses
4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
- 5
Sendinblue
Free plan Higher rated by usersOne AI-powered customer platform for all your marketing and sales needs.
4.5 /5 on G2 · 2,401 ratings, Sep 2026
Free plan available; paid prices not published
- 6
Klaviyo
Free plan Higher rated by usersEmail marketing for e-commerce
4.6 /5 across G2 and Capterra · 1,901 ratings, Sep 2026
From $20/mo, billed monthly; free plan available
- 7
Customer.io
Paid Higher rated by usersAutomated messaging based on user behavior
4.5 /5 across G2 and Capterra · 988 ratings, Sep 2026
From $100/mo, billed monthly
- 8
Marketo
Paid Battle-tested at scaleOrchestrate cross-channel campaigns with AI personalization and revenue attribution
3.8 /5 across G2 and SourceForge · 3,163 ratings, Sep 2026
Price not published
- 9
Getresponse
Paid Higher rated by usersEmail marketing, landing pages, and webinars in one platform
4.3 /5 on G2 · 1,141 ratings, Sep 2026
From $13/mo, billed monthly
- 10
ConvertKit
Free plan Higher rated by usersEmail marketing for creators: newsletters, landing pages, and monetization
4.5 /5 across G2 and Capterra · 480 ratings, Sep 2026
From $33/mo, billed monthly; free plan available
- 11
Drip
Paid Higher rated by usersEcommerce marketing automation
4.4 /5 on G2 · 480 ratings, Sep 2026
From $39/mo, billed monthly
- 12
InboxAlly
Paid Higher rated by usersBoost inbox placement and open rates with AI-powered deliverability
4.7 /5 across G2 and Capterra · 53 ratings, Sep 2026
From $149/mo, billed monthly
- 13
beehiiv
Free plan Higher rated by usersNewsletter platform for growth
4.5 /5 across G2 and Capterra · 56 ratings, Sep 2026
From $43/mo, billed monthly; free plan available
Frequently asked questions
What is the best alternative to Mailchimp?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Mailchimp are HubSpot, ActiveCampaign, Brevo. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Mailchimp?
There is no fully free alternative in this list. HubSpot is freemium: a permanent free tier plus paid plans (CRM platform for scaling businesses).
Why do people look for Mailchimp alternatives?
Common reasons teams switch away from Mailchimp: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Mailchimp versus each alternative.
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