TL;DR - Amazon SES
- Amazon SES is a cloud email service for sending transactional and marketing emails at scale
- It provides high deliverability, email authentication, and detailed analytics for sent messages
- First 62,000 emails/month free from EC2, then $0.10 per 1,000 emails
Pricing: Free plan available
Best for: Growing teams
Score: 81/100
Pricing Plans
free trialFree Tier
Free
First 12 months
- 3,000 messages/month
- From EC2 hosted apps
- Standard features
Most Popular
Pay-As-You-Go
$0.1/per 1,000 emails
Standard sending
- Unlimited emails
- $0.12/GB attachments
- Email tracking
- Dedicated IPs available
Dedicated IPs
$15/month
Per IP address
- Better deliverability
- IP reputation control
- Managed warmup
About Amazon SES
Amazon SES sends transactional email at scale without running email infrastructure. Password resets, order confirmations, notifications—any email your application needs to send.
The service handles deliverability reputation, bounce processing, and compliance requirements. Pay only for what you send. Integration with AWS makes it a natural choice for applications already on Amazon.
Transactional email seems simple until you try to build it yourself. SES handles the complexity of reliable delivery so you can focus on your application.
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Amazon SES FAQ
Very affordable - first 62,000 emails/month are free when sent from EC2. After that, $0.10 per 1,000 emails. One of the cheapest email options at scale.
$0.10 per 1,000 emails sent. Plus $0.12 per GB of attachments. Incoming email is $0.10 per 1,000 emails received. Incredibly cheap for high-volume sending.
Simple Email Service is AWS's email sending and receiving service. Used for transactional emails, marketing campaigns, and notifications. High deliverability, low cost.
SES is cheaper at scale but more DIY. SendGrid has better UI, analytics, and templates. SES for developers comfortable with AWS; SendGrid for marketing teams.
Set up SPF, DKIM, and DMARC records. Warm up new sending domains gradually. Monitor bounces and complaints. Use dedicated IPs for high volume. Follow AWS best practices.