Oktopost
UnclaimedThe B2B social media management platform for measurable growth and employee advocacy.
Visit WebsiteReviews onG2Capterra
275 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Specifically designed for B2B needs, especially LinkedIn
Biggest con
May not be suitable for B2C businesses due to its B2B specialization
TL;DR - Oktopost
- B2B social media management platform focused on LinkedIn.
- Offers comprehensive tools for publishing, analytics, listening, and employee advocacy.
- Integrates with CRM and marketing automation to measure social media ROI.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
What is Oktopost?
Oktopost is a specialized social media management platform designed exclusively for B2B marketing teams. It helps businesses transform their social media presence into a measurable and scalable growth channel by providing tools for publishing, analytics, listening, and employee advocacy, with a strong focus on LinkedIn.
The platform enables marketing teams to efficiently manage social media content, track performance, and integrate social data with existing CRM and marketing automation systems. It empowers employees to become brand advocates, amplifying brand messages and driving social selling efforts. Oktopost also incorporates B2B-driven AI to assist marketers and advocates in creating authentic and relevant social posts more efficiently.
Oktopost is ideal for B2B marketing professionals, social media managers, marketing managers, and marketing executives who need to demonstrate the ROI of their social media efforts, scale content creation, enhance brand visibility, and leverage employee networks for greater reach and engagement.
Available on: Web
Pros & Cons
Pros
- Specifically designed for B2B needs, especially LinkedIn
- Strong focus on measurable ROI and connecting social to business goals
- Robust employee advocacy solution to amplify brand reach
- Integrates with key marketing and sales tech stacks
- AI-powered tools for efficient content creation
Cons
- May not be suitable for B2C businesses due to its B2B specialization
- Pricing information is not publicly available, requiring a demo request
- Might have a learning curve for new users given its comprehensive features
Ratings Across the Web
4.4(275 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
LinkedIn-first publishing and analyticsFunnel-focused social analytics to measure pipeline and revenue impactSocial listening and competitive monitoringEmployee advocacy platform with content sharing and impact trackingCRM and marketing automation integrationSocial selling tools for sales teamsB2B-driven AI for content creationCollaborative content creation workflows
Pricing
Paid
Oktopost offers paid plans. Visit their website for current pricing details.
Reviews
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4.4/5
Across 275 verified user reviews on G2, Capterra
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Oktopost FAQ
How does Oktopost specifically support B2B social selling initiatives?
Oktopost facilitates social selling by providing sales teams with content, insights, and tools to engage prospects authentically. It enables social selling at scale, helping teams build relationships and drive business growth.
What types of AI capabilities does Oktopost offer for B2B social media management?
Oktopost incorporates GenAI agents specifically designed for B2B marketers. These agents assist users and their advocates in creating authentic and relevant social posts more quickly and efficiently.
Can Oktopost integrate with existing marketing and sales technology stacks?
Yes, Oktopost is designed to integrate with existing tech, including CRM and marketing automation platforms. This allows for a collaborative workflow between sales and marketing teams.
How does Oktopost help organizations with employee advocacy?
Oktopost transforms employees into active brand advocates through a centralized platform. It syncs brand and advocacy campaigns, delivers shareable content, and monitors the impact of employee sharing at scale.
What specific LinkedIn features does Oktopost offer for B2B marketers?
Oktopost is LinkedIn-first and designed for B2B, allowing users to publish diverse post types and manage their company page mailbox. It also tracks analytics that connect LinkedIn engagement directly to business goals.
What kind of social listening capabilities does Oktopost provide for B2B brands?
Oktopost enables monitoring of conversations around a brand, competitors, and industry, including support for LinkedIn and Facebook mentions. This helps users stay informed about important topics and trends.
Source: oktopost.com