Oktopost vs Planoly: Which Should You Choose in 2026?
Choosing between Oktopost and Planoly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Oktopost
The B2B social media management platform for measurable growth and employee advocacy.
Best for you if:
- • B2B social media management platform focused on LinkedIn.
- • Offers comprehensive tools for publishing, analytics, listening, and employee advocacy.
Planoly
Visual planner for social media
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You want to try before committing
- • Planoly is a visual social media planner for Instagram and Pinterest
- • It schedules posts, manages content calendars, and tracks analytics
| At a Glance | ||
|---|---|---|
Price | Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | —/100 | 80/100 |
| Feature | Oktopost | Planoly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Scheduling | Social Media ManagementContent Scheduling |
Understanding the Differences
Both Oktopost and Planoly solve similar problems, but they approach them differently.Oktopost positions itself as "the b2b social media management platform for measurable growth and employee advocacy." while Planolyfocuses on "visual planner for social media". These differences matter depending on what you're trying to accomplish.
When to Choose Oktopost
Oktopost makes sense if you're looking for a comprehensive paid solution.
When to Choose Planoly
Planoly is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 80/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Planoly won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Planoly
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Planoly is built for teams that are leveling up.
We'd pick: Planoly
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Oktopost is built for organizations like yours.
We'd pick: Oktopost
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Planoly has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Planoly higher (80/100). But the community has upvoted Planoly more (0 votes). Pick your source of truth.
Key Takeaways
What Planoly Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Oktopost If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Planoly (80/100). But the honest answer is that "better" depends on your situation. Planoly scores higher in our analysis, but Oktopost might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Oktopost or Planoly better?
Based on our analysis, Planoly scores higher with 80/100. Oktopost ispaid while Planoly is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Oktopost to Planoly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Oktopost and Planoly offer free trials?
Most software in this category offers free trials or free tiers. Oktopost is paid with potential trial.Planoly is freemium with a free tier. Visit their websites for current trial offers.