Oktopost vs Planoly: Which is Better in 2026?
Choosing between Oktopost and Planoly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Oktopost
The B2B social media management platform for measurable growth and employee advocacy.
Best for you if:
- • B2B social media management platform focused on LinkedIn.
- • Offers comprehensive tools for publishing, analytics, listening, and employee advocacy.
Planoly
Visual planner for social media
Best for you if:
- • You want to try before committing
- • Planoly is a visual social media planner for Instagram and Pinterest
- • It schedules posts, manages content calendars, and tracks analytics
| At a Glance |  Planoly | |
|---|---|---|
Starts at | Custom | FreeFree tier available |
Best For | Social Media Management | Social Media Management |
Rating | 4.4/5 | 4.3/5 |
Choose Oktopost or Planoly?
Choose Oktopost if
The B2B social media management platform for measurable growth and employee advocacy.
- Specifically designed for B2B needs, especially LinkedIn
- Strong focus on measurable ROI and connecting social to business goals
- Robust employee advocacy solution to amplify brand reach
Choose Planoly if
Visual planner for social media
- Instagram planning
- Visual planner
- Good for creators
- You want a free tier before you commit
| Feature | Oktopost | Planoly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.4/5 275 reviews | ★4.3/5 122 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementContent Scheduling |
In-Depth Analysis
Oktopost
The B2B social media management platform for measurable growth and employee advocacy.
Strengths
- +Specifically designed for B2B needs, especially LinkedIn
- +Strong focus on measurable ROI and connecting social to business goals
- +Robust employee advocacy solution to amplify brand reach
- +Integrates with key marketing and sales tech stacks
- +AI-powered tools for efficient content creation
Weaknesses
- -May not be suitable for B2C businesses due to its B2B specialization
- -Pricing information is not publicly available, requiring a demo request
- -Might have a learning curve for new users given its comprehensive features
Key features
Planoly
Visual planner for social media
Strengths
- +Instagram planning
- +Visual planner
- +Good for creators
- +Fair pricing
- +Easy to use
Weaknesses
- -Instagram focused
- -Limited features
- -Post limits
- -Better alternatives exist
- -Analytics basic
Key features
Pricing: Oktopost vs Planoly
| Plan | Oktopost | Planoly |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $13 month Starter |
| Tier 3 | N/A | $23 month Growth |
| Tier 4 | N/A | $43 month Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Oktopost pricing and Planoly pricing.
Who Should Use What?
On a budget?
Planoly has a free tier. Oktopost is paid only.
Go with: Planoly
Want the highest-rated option?
Oktopost: 4.4/5 (275 reviews). Planoly: 4.3/5 (122 reviews).
Go with: Oktopost
Value user reviews?
Oktopost: 275 reviews (4.4/5). Planoly: 122 reviews (4.3/5).
Go with: Oktopost
3 Questions to Help You Decide
What's your budget?
Oktopost is paid. Planoly is freemium. Planoly lets you start free.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Oktopost is rated higher: 4.4/5 vs 4.3/5.
Key Takeaways
Planoly
- Free tier available
- Our pick for this comparison
Oktopost
- Higher user rating: 4.4/5 vs 4.3/5
- Larger review base (275 reviews)
The Bottom Line
Planoly is our pick.
Frequently Asked Questions
Is Oktopost or Planoly better?
Planoly is rated in our evaluation. Oktopost is paid and Planoly is freemium.
What are Oktopost and Planoly used for?
Oktopost: The B2B social media management platform for measurable growth and employee advocacy.. Planoly: Visual planner for social media.
What does Oktopost cost vs Planoly?
Oktopost is a paid tool. Planoly is freemium (free tier + paid plans). Visit their websites for detailed pricing.