What is the primary difference between Proof Pulse and Proof Experiences?
Proof Pulse focuses on social proof marketing, displaying notifications like recent activity, live visitor counts, and hot streaks to build trust and urgency. Proof Experiences, on the other hand, is designed for website personalization, allowing users to tailor content like headlines, descriptions, and calls to action based on visitor behavior and traits.
How does Proof Experiences support personalization for single-page applications?
Proof Experiences is designed to personalize websites that do not use a conventional page refresh, making it compatible with single-page applications. This ensures that personalization can be applied dynamically without requiring full page reloads.
Which integrations are available for advanced personalization with Proof Experiences?
Proof Experiences integrates with Segment to send data for personalization based on traits and events. It also connects with Clearbit Reveal for personalizing content for cold visitors using over 80 firmographic traits, and supports advanced integrations with apps like Marketo, HubSpot, and Pardot.
What types of social proof notifications does Proof Pulse offer?
Proof Pulse offers three main types of social proof notifications: Hot Streaks, which show the total number of recent actions; Live Visitor Count, which displays the number of people currently viewing a page or site; and Recent Activity, which provides a live feed of real people who have recently taken action.
Can I test the impact of Proof Pulse on my website's conversion rates?
Yes, Proof Pulse includes built-in A/B testing functionality. This allows you to split the percentage of traffic that sees Pulse, providing clear data on its impact on your conversion goals through a dedicated analytics dashboard.
What is the maximum number of conversion goals that can be tracked with the Growth plan of Proof Experiences?
The Growth plan for Proof Experiences allows users to track the impact of personalization on up to 15 conversion goals. This provides a comprehensive view of how different personalized elements are affecting key metrics.