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Boost website conversions and sales with social proof and personalized experiences.

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Reviews onTrustpilot
8 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Proven to increase conversions (reported 10-15% lift)

Biggest con

No free tier, only a 14-day free trial

TL;DR - Proof

  • Increases website conversions using social proof notifications.
  • Personalizes website content based on visitor behavior and traits.
  • Offers A/B testing and analytics to measure impact on conversions.
Pricing: Paid only
Best for: Enterprises & pros
2.2/5 across review platforms

What is Proof?

Editorial review
Proof offers two main products: Proof Pulse and Proof Experiences. Proof Pulse is a social proof marketing software that displays real-time customer activity on your website to build trust, create urgency, and increase conversions. It shows notifications like "Hot Streaks" (total recent actions), "Live Visitor Count" (current page viewers), and "Recent Activity" (live feed of recent actions). Proof Experiences allows businesses to personalize their website content for different visitors based on behavior, demographics, firmographics, and events. This helps create a more relevant and engaging experience, leading to higher conversion rates. It's designed for marketers and teams looking to optimize their website for leads and sales through tailored content.

Available on: Web

Pros & Cons

Pros

  • Proven to increase conversions (reported 10-15% lift)
  • Easy to set up with a simple pixel installation
  • Builds trust and urgency with real-time social proof
  • Offers advanced personalization capabilities for targeted messaging
  • Provides detailed analytics to measure impact

Cons

  • No free tier, only a 14-day free trial
  • Higher-tier features like advanced integrations and dedicated support are more expensive
  • Requires integration with existing website/CMS

Ratings Across the Web

2.2(8 reviews)

What people say

Fckg morons, they will steal your money, it's impossible to cancel your subscription. They've tried to charge me over 8 times after I cancelled., via Trustpilot

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Hot Streaks notificationsLive Visitor Count notificationsRecent Activity notificationsWebsite content personalization (headlines, descriptions, CTAs)Audience targeting by behavior, traits, and eventsA/B testing for personalization and social proof campaignsConversion goal tracking and analytics dashboardMerge tag personalization (e.g., company name, industry)

Pricing Plans

Free Trial

Pricing checked Jun 12, 2026

Essentials (0-25k visitors)

$599 / mo

  • 2 users
  • Email support
  • Standard editor
  • Audiences by behavior
  • 5 conversion goals
  • A/B testing

Growth (0-25k visitors)

$799 / mo

  • 10 users
  • Account manager + Slack
  • Advanced editor
  • Audiences by traits + events
  • 15 conversion goals
  • Merge tag personalization
  • Support single page apps
  • Segment integration

Scale (0-25k visitors)

Contact Us

  • Unlimited users
  • Support SLA
  • Inject HTML + CSS
  • Audit log
  • Unlimited conversion goals
  • Salesforce integration

Essentials (25k-50k visitors)

$799 / mo

  • 2 users
  • Email support
  • Standard editor
  • Audiences by behavior
  • 5 conversion goals
  • A/B testing

Growth (25k-50k visitors)

$999 / mo

  • 10 users
  • Account manager + Slack
  • Advanced editor
  • Audiences by traits + events
  • 15 conversion goals
  • Merge tag personalization
  • Support single page apps
  • Segment integration

Scale (25k-50k visitors)

Contact Us

  • Unlimited users
  • Support SLA
  • Inject HTML + CSS
  • Audit log
  • Unlimited conversion goals
  • Salesforce integration

Essentials (50k-125k visitors)

$999 / mo

  • 2 users
  • Email support
  • Standard editor
  • Audiences by behavior
  • 5 conversion goals
  • A/B testing

Growth (50k-125k visitors)

$1199 / mo

  • 10 users
  • Account manager + Slack
  • Advanced editor
  • Audiences by traits + events
  • 15 conversion goals
  • Merge tag personalization
  • Support single page apps
  • Segment integration

Scale (50k-125k visitors)

Contact Us

  • Unlimited users
  • Support SLA
  • Inject HTML + CSS

Reviews

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2.2/5

Across 8 verified user reviews on Trustpilot

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Proof FAQ

How does Proof help increase website conversions?

Proof boosts website conversions by displaying real-time customer activity and personalizing website content. Proof Pulse creates urgency and builds trust with social proof notifications like 'Hot Streaks' and 'Recent Activity', while Proof Experiences tailors content to individual visitors.

Which teams benefit most from using Proof?

Proof is best suited for marketing teams and businesses focused on optimizing their website for leads and sales. It provides tools for both social proof marketing and advanced personalization to enhance user engagement and conversion rates.

How is Proof priced?

Proof is a paid product and does not include a permanently free tier. It offers a 14-day free trial for users to evaluate its features before committing to a subscription.

Can Proof personalize content for different website visitors?

Yes, Proof Experiences allows businesses to personalize website content based on visitor behavior, demographics, firmographics, and events. This capability helps create more relevant and engaging experiences for different audience segments.

What kind of limitations should users be aware of with Proof?

Proof does not offer a free tier, only a 14-day free trial, and requires integration with an existing website or CMS. Additionally, advanced features like certain integrations and dedicated support are typically part of higher-priced plans.

How does Proof compare to competitors like Insider?

Proof focuses on increasing conversions through real-time social proof via Proof Pulse and advanced website personalization with Proof Experiences. It aims to build trust and urgency, offering a reported 10-15% lift in conversions, similar to the goals of platforms like Insider.

Does Proof provide analytics to track performance?

Yes, Proof provides detailed analytics to measure the impact of its social proof and personalization efforts. These analytics help users understand how their strategies are performing and identify areas for further optimization.

Source: useproof.com

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