Proof
Claim this toolBoost website conversions and sales with social proof and personalized experiences.
From $599/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Price
- From $599/mo, billed monthly, free trial. Compare plans
Key facts
- Increases website conversions using social proof notifications.
- Personalizes website content based on visitor behavior and traits.
- Offers A/B testing and analytics to measure impact on conversions.
Pros
- Proven to increase conversions (reported 10-15% lift)
- Easy to set up with a simple pixel installation
- Builds trust and urgency with real-time social proof
- Offers advanced personalization capabilities for targeted messaging
- Provides detailed analytics to measure impact
Cons
- No free tier, only a 14-day free trial
- Higher-tier features like advanced integrations and dedicated support are more expensive
- Requires integration with existing website/CMS
What is Proof?
Available on: Web
Ratings Across the Web
Proof holds an aggregate rating of 3.6 out of 5 from 31 reviews across Trustpilot and G2, last checked August 18, 2026.
What people say
“Fckg morons, they will steal your money, it's impossible to cancel your subscription. They've tried to charge me over 8 times after I cancelled.” via Trustpilot
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Hot Streaks notifications
- Live Visitor Count notifications
- Recent Activity notifications
- Website content personalization (headlines, descriptions, CTAs)
- Audience targeting by behavior, traits, and events
- A/B testing for personalization and social proof campaigns
- Conversion goal tracking and analytics dashboard
- Merge tag personalization (e.g., company name, industry)
Pricing Plans
Free TrialPricing checked Oct 23, 2026. Source: useproof.com/pricing, read Oct 23, 2026
| Plan | Price | Details |
|---|---|---|
| Essentials (0-25k visitors) | $599 / mo |
+3 more Show less
|
| Growth (0-25k visitors) | $799 / mo |
+7 more Show less
|
| Scale (0-25k visitors) | Contact Us |
+3 more Show less
|
| Essentials (25k-50k visitors) | $799 / mo |
+3 more Show less
|
| Growth (25k-50k visitors) | $999 / mo |
+7 more Show less
|
| Scale (25k-50k visitors) | Contact Us |
+3 more Show less
|
| Essentials (50k-125k visitors) | $999 / mo |
+3 more Show less
|
| Growth (50k-125k visitors) | $1199 / mo |
+7 more Show less
|
| Scale (50k-125k visitors) | Contact Us |
|
Is Proof worth the price?
Proof's pricing is on the expensive side, especially for smaller businesses.
The Essentials tier starts at $599/month for only 2 users and basic features, which is quite high. The Growth tier at $799/month for 0-25k visitors offers more value with advanced features and integrations, but still carries a premium price tag.
This pricing structure is best suited for established businesses with significant marketing budgets and a clear need for advanced personalization and social proof tools.
Proof by the numbers
Toolradar data: Proof's entry paid plan ($599/mo, billed monthly) ranks #8 of 8 for price among the Personalization tools with a verified entry price and no stated unit, where the median is $299.50/mo. As of Nov 2026.
| Metric | Proof | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $599/mo, billed monthly | $299.50/mo | #8 of 8 tools with no stated price unit, verified price |
| Free plan | No | 9 of 33 have one | n/a |
| User rating | 3.6/5 (across the web, 31 ratings) | 4.5/5 | #23 of 23 tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Personalization data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Proof by the numbers”, Nov 2026.
Reviews
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Across 31 verified user reviews on G2, Trustpilot
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Proof FAQ
How does Proof help increase website conversions?
Which teams benefit most from using Proof?
How is Proof priced?
Can Proof personalize content for different website visitors?
What kind of limitations should users be aware of with Proof?
How does Proof compare to competitors like Insider?
Does Proof provide analytics to track performance?
How does Proof pricing compare with other Personalization tools?
Source: useproof.com