Is Proof worth the price?
Proof's pricing is on the expensive side, especially for smaller businesses.
The Essentials tier starts at $599/month for only 2 users and basic features, which is quite high. The Growth tier at $799/month for 0-25k visitors offers more value with advanced features and integrations, but still carries a premium price tag.
This pricing structure is best suited for established businesses with significant marketing budgets and a clear need for advanced personalization and social proof tools.
Pricing Plans
Free TrialEssentials (0-25k visitors)
$599/mo
- 2 users
- Email support
- Standard editor
- Audiences by behavior
- 5 conversion goals
- A/B testing
Growth (0-25k visitors)
$799/mo
- 10 users
- Account manager + Slack
- Advanced editor
- Audiences by traits + events
- 15 conversion goals
- Merge tag personalization
- Support single page apps
- Segment integration
- Clearbit integration
- Advanced integrations
Scale (0-25k visitors)
Contact Us
- Unlimited users
- Support SLA
- Inject HTML + CSS
- Audit log
- Unlimited conversion goals
- Salesforce integration
Essentials (25k-50k visitors)
$799/mo
- 2 users
- Email support
- Standard editor
- Audiences by behavior
- 5 conversion goals
- A/B testing
Growth (25k-50k visitors)
$999/mo
- 10 users
- Account manager + Slack
- Advanced editor
- Audiences by traits + events
- 15 conversion goals
- Merge tag personalization
- Support single page apps
- Segment integration
- Clearbit integration
- Advanced integrations
Scale (25k-50k visitors)
Contact Us
- Unlimited users
- Support SLA
- Inject HTML + CSS
- Audit log
- Unlimited conversion goals
- Salesforce integration
Essentials (50k-125k visitors)
$999/mo
- 2 users
- Email support
- Standard editor
- Audiences by behavior
- 5 conversion goals
- A/B testing
Growth (50k-125k visitors)
$1199/mo
- 10 users
- Account manager + Slack
- Advanced editor
- Audiences by traits + events
- 15 conversion goals
- Merge tag personalization
- Support single page apps
- Segment integration
- Clearbit integration
- Advanced integrations
Scale (50k-125k visitors)
Contact Us
- Unlimited users
- Support SLA
- Inject HTML + CSS
Hidden Costs & Gotchas
Visitor volume increases pricing significantly
Limited users on Essentials and Growth tiers
Advanced features locked behind Growth tier
Scale tier requires custom quote
No annual discount mentioned
Which Plan Do You Need?
Established businesses with high traffic
Companies needing advanced personalization
Teams prioritizing conversion rate optimization
How Proof Compares to Competitors
Compared to tools like TrustPulse, which offers basic social proof notifications starting around $5/month, Proof is significantly more expensive, focusing on a much broader and deeper set of personalization and social proof features. While tools like OptinMonster offer similar A/B testing and personalization features, their pricing often starts lower, making Proof a premium option in the market.
Proof Pricing FAQ
How much does Proof cost?
Proof starts at $599/month on the Essentials (0-25k visitors) plan. It offers 6 paid tiers ranging from $599/month up to $1199/month.
Does Proof have a free plan?
Proof does not offer a permanent free plan. However, a free trial is available.
Does Proof offer a free trial?
Yes, Proof offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Proof paid plan?
The cheapest paid plan for Proof is "Essentials (0-25k visitors)" at $599/month. Key features include: 2 users, Email support, Standard editor.