Submagic
Claim this toolCreate viral short-form videos in seconds using AI-powered editing tools.
Visit WebsiteThe Bottom Line
Entry price
Paid plans only
Biggest pro
Significantly speeds up video editing workflow (saves 10+ hours weekly)
Biggest con
Submagic is a captioning and polish layer rather than a full editor, so you cannot assemble a video from scratch and still need a separate editing tool for anything beyond adding captions, effects, and B-roll to an existing clip.
TL;DR - Submagic
- Transforms raw footage into viral short videos in 3 clicks using AI.
- Automates caption generation, B-Roll integration, and content trimming.
- Boosts viewer retention and engagement with dynamic visuals and AI-powered hooks.
What is Submagic?
Available on: Web
Pros & Cons
Pros
- Significantly speeds up video editing workflow (saves 10+ hours weekly)
- Boosts video engagement by over 50%
- Provides 99% caption accuracy, eliminating manual work
- Makes videos accessible to a wider audience with multi-language captions
- Easy to use with a 3-click process for creating shorts
Cons
- Submagic is a captioning and polish layer rather than a full editor, so you cannot assemble a video from scratch and still need a separate editing tool for anything beyond adding captions, effects, and B-roll to an existing clip.
- Video length is capped by plan tier, with the entry plan limiting clips to roughly 2 minutes and the mid plan to 5 minutes, so processing longer videos forces an upgrade to the top Business tier.
- The auto B-roll feature sometimes inserts off-topic or irrelevant footage that you have to manually review and remove before publishing.
- Monthly AI Credits and API minutes are metered separately from your video count and are stingy on lower plans (as few as 3 credits), pushing heavier users up into steeper pricing tiers.
Ratings Across the Web
Submagic holds an aggregate rating of 4.7 out of 5 from 86 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Pricing Plans
Free TrialPricing checked Sep 15, 2026
Starter
$19 / member/month
- 15 videos (max. 2min)
- No Watermark
- Auto captions AI
- Free b-rolls & audio
- Export in 1080p & 30 FPS
Pro
$39 / member/month
- 40 videos (max. 5min)
- 6 AI Credits
- Generate AI videos and AI images
- All in Starter
- Trendy animated captions
- Custom caption templates
- Storyblocks B-Rolls & Audio
- Remove bad takes & silences
Business + API
$69 / member/month
- 100 videos (max. 30min)
- 15 AI Credits
- Generate AI videos and AI images
- All in Professional
- Export in 4k & 60 FPS
- Create 10 custom templates
- Add logos & brand assets
- Custom words dictionary
Custom Plan
Contact us
- Custom videos / month
- Custom minutes / video
- Custom number of members
- Custom Magic Clips limits
- Unlimited custom templates
- Custom API limits
- Dedicated customer success
- Advanced Security and SSO
Is Submagic worth the price?
Submagic's pricing is fair, especially for the Pro tier at $39/member/month, which offers significant AI capabilities and video features.
The Starter tier at $19/member/month is a good entry point but quickly becomes limiting for serious creators. This pricing structure is best for individual content creators and small teams looking to automate short-form video production.
How Submagic's pricing compares
At $19/mo, Submagic is mid-range of its 4 direct competitors ($7.26 to $23/mo across the set).
Entry paid plan, monthly. Pricing checked Sep 15, 2026.
Reviews
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Across 86 verified user reviews on G2, Capterra
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Submagic FAQ
How does Submagic help content creators produce short-form videos quickly?
Which teams benefit most from using Submagic?
How does Submagic compare to OpusClip in terms of video editing efficiency?
What kind of limitations might users encounter with Submagic?
How is Submagic priced?
Can Submagic make videos more accessible to a global audience?
Does Submagic include features to improve viewer retention?
Source: submagic.co