Transforms raw footage into viral short videos in 3 clicks using AI.
Automates caption generation, B-Roll integration, and content trimming.
Boosts viewer retention and engagement with dynamic visuals and AI-powered hooks.

Pros

Significantly speeds up video editing workflow (saves 10+ hours weekly)
Boosts video engagement by over 50%
Provides 99% caption accuracy, eliminating manual work
Makes videos accessible to a wider audience with multi-language captions
Easy to use with a 3-click process for creating shorts

Cons

Submagic is a captioning and polish layer rather than a full editor, so you cannot assemble a video from scratch and still need a separate editing tool for anything beyond adding captions, effects, and B-roll to an existing clip.
Video length is capped by plan tier, with the entry plan limiting clips to roughly 2 minutes and the mid plan to 5 minutes, so processing longer videos forces an upgrade to the top Business tier.
The auto B-roll feature sometimes inserts off-topic or irrelevant footage that you have to manually review and remove before publishing.
Monthly AI Credits and API minutes are metered separately from your video count and are stingy on lower plans (as few as 3 credits), pushing heavier users up into steeper pricing tiers.

What is Submagic?

Submagic is an all-in-one AI-powered platform designed to help users create captivating and viral short-form videos quickly and efficiently. It transforms raw footage into engaging shorts in just three clicks, making it ideal for content creators, marketers, and businesses looking to boost their online presence and engagement. The platform automates many time-consuming editing tasks, such as generating accurate captions in multiple languages, extracting key moments from long videos, and removing filler words and silences. It also enhances video quality and viewer retention with dynamic visuals, B-Rolls, transitions, and AI-powered hooks. Submagic aims to significantly speed up the video editing workflow, saving users hours weekly while increasing video engagement and reach.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source submagic.co

Ratings Across the Web

4.7 (86 reviews)

Submagic holds an aggregate rating of 4.7 out of 5 from 86 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

AI-powered caption generation in 48 languages
Automatic B-Roll footage integration
AI extraction of viral moments from long videos
Automatic trimming of silences and filler words
Dynamic transitions and zoom effects
AI-powered hook generation for audience retention

Pricing Plans

Free Trial

Pricing checked Nov 1, 2026. Source: submagic.co/pricing, read Nov 1, 2026

Submagic plans and prices, checked November 2026
Plan	Price	Details
Starter	$19 / member/month	15 videos (max. 2min) No Watermark Auto captions AI +2 more Show less Free b-rolls & audio Export in 1080p & 30 FPS
Pro	$39 / member/month	40 videos (max. 5min) 6 AI Credits Generate AI videos and AI images +9 more Show less All in Starter Trendy animated captions Custom caption templates Storyblocks B-Rolls & Audio Remove bad takes & silences Generate AI hook titles Studio quality clean audio Translate captions globally Brand Kit
Business + API	$69 / member/month	100 videos (max. 30min) 15 AI Credits Generate AI videos and AI images +7 more Show less All in Professional Export in 4k & 60 FPS Create 10 custom templates Add logos & brand assets Custom words dictionary Priority support & rendering API & Integrations (100min/mo)
Custom Plan	Contact us	Custom videos / month Custom minutes / video Custom number of members +5 more Show less Custom Magic Clips limits Unlimited custom templates Custom API limits Dedicated customer success Advanced Security and SSO

Calculate your cost View full pricing

Is Submagic worth the price?

Good value

Submagic's pricing is fair, especially for the Pro tier at $39/member/month, which offers significant AI capabilities and video features.

The Starter tier at $19/member/month is a good entry point but quickly becomes limiting for serious creators. This pricing structure is best for individual content creators and small teams looking to automate short-form video production.

Full Submagic pricing: every plan, hidden costs and alternatives

How Submagic's pricing compares

At $19/member/mo, billed monthly, Submagic is mid-range of its 3 comparable direct competitors ($7.26 to $23/mo across the set).

LALAL.AI

$7.26

OpusClip

$15

Submagic

$19

Klap AI

$23

Not ranked, different unit or currency: VideoOS by Jupitrr AI $11/mo flat, whole organisation, billed yearly.

Entry paid plan, monthly price, per member, billed monthly. Pricing checked Nov 1, 2026.

Submagic by the numbers

#5 (joint) rated in Video Editing, out of 63 tools with 20+ reviews in Video Editing. Source: Toolradar data, Nov 2026.

Submagic compared with 169 Video Editing tools on Toolradar, as of Nov 2026
Metric	Submagic	Peer median	Position (1 is best)
Free plan	No	70% have one	n/a
Listed as an alternative to	2 tools	1	#60 of 169 (joint)
User rating	4.7/5 (across the web, 86 ratings)	4.5/5	#5 of 63 (joint) tools with 20+ reviews

Listed as an alternative to: #54 on 2026-10-16 to #60 on 2026-11-02 (rank among 169 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Video Editing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Submagic by the numbers”, Nov 2026.

Reviews

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4.7/5

Across 86 verified user reviews on G2, Capterra

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Best Submagic Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Vizard Freemium

Turn long videos into viral short clips for social media using AI.

4.8

Seedance 2.0 Freemium

Generate and edit multimodal audio-video content with advanced AI capabilities.

4.3

OpusClip Freemium

AI-powered video repurposing for viral short-form content

4.6

Klap AI Paid

Transform long videos into viral short-form content for TikTok, Reels, and Shorts using AI.

4.0

LALAL.AI Freemium

AI-powered vocal remover and music source separation for precise stem extraction from audio and video.

4.5

VideoOS by Jupitrr AI Freemium

Plan, script, edit, and publish videos efficiently with an all-in-one AI-powered platform.

See all video & media tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Submagic alternatives 6+ tools ranked, pricing + verdict per pick Submagic vs Vizard Head-to-head: features, pricing, who wins Submagic vs Seedance 2.0 Head-to-head: features, pricing, who wins Submagic vs OpusClip Head-to-head: features, pricing, who wins

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Submagic FAQ

How does Submagic help content creators produce short-form videos quickly?

Submagic streamlines video production by transforming raw footage into engaging shorts in just three clicks. It automates tasks like caption generation, key moment extraction, and filler word removal, significantly speeding up the editing workflow for content creators.

Which teams benefit most from using Submagic?

Submagic is ideal for content creators, marketers, and businesses aiming to enhance their online presence and engagement through short-form video. It helps these teams save hours weekly on video editing while boosting video engagement and reach.

How does Submagic compare to OpusClip in terms of video editing efficiency?

Submagic differentiates itself by offering a 3-click process to create shorts and claiming to save users over 10 hours weekly on video editing. It focuses on automating various editing tasks, including generating captions with 99% accuracy and enhancing video quality with dynamic visuals.

What kind of limitations might users encounter with Submagic?

Submagic is a paid product and does not offer a permanently free tier, meaning users will need to subscribe to access its full range of AI-powered editing tools. Its primary focus is on short-form video creation, which might not cover all long-form video editing needs.

How is Submagic priced?

Submagic operates on a paid subscription model, meaning there is no permanently free tier available for its AI-powered video editing features. Users will need to subscribe to access its tools for creating viral short-form videos.

Can Submagic make videos more accessible to a global audience?

Yes, Submagic enhances video accessibility by providing multi-language captions with 99% accuracy. This feature allows content to reach a wider, more diverse audience, improving engagement and understanding across different linguistic groups.

Does Submagic include features to improve viewer retention?

Submagic includes several features designed to boost viewer retention, such as dynamic visuals, B-Rolls, transitions, and AI-powered hooks. It also removes filler words and silences to keep the content engaging and concise.

Source: submagic.co

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