TwelveLabs Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is TwelveLabs worth the price?
TwelveLabs offers a generous Free tier, allowing users to test their video indexing and analysis capabilities for up to 10 hours.
The Developer tier's pay-as-you-go model, with Marengo video indexing at $0.042/minute, provides flexibility for growing projects. This pricing structure is best for developers and small to medium businesses looking for scalable video AI solutions.
Pricing Plans
Free
Free
- Up to 10 hours of indexing
- Marengo Video indexing (one time): Free
- Marengo Infrastructure (Monthly) Embedding Infra Services: Free
- Marengo Search API usage: Free
- Marengo Embed API by input file type (One time) Video: Free
- Marengo Embed API by input file type (One time) Audio: Free
- Marengo Embed API by input file type (One time) Image: Free
- Marengo Embed API by input file type (One time) Text: Free
Developer
Pay as you go
- Marengo Video indexing (one time): $0.042 / minute
- Marengo Infrastructure (Monthly) Embedding Infra Services: $0.0015/ minute
- Marengo Search API usage: $4 / 1000 queries
- Marengo Embed API by input file type (One time) Video: $0.042 / minute
- Marengo Embed API by input file type (One time) Audio: $0.0083 / minute
- Marengo Embed API by input file type (One time) Image: $0.1 / 1000 requests
- Marengo Embed API by input file type (One time) Text: $0.07 / 1000 requests
- Pegasus Video indexing (one time): $0.042 / minute
Enterprise
Contact us
- Committed use contracts
- Marengo Video indexing (one time): Custom
- Marengo Infrastructure (Monthly) Embedding Infra Services: Custom
- Marengo Search API usage: Custom
- Marengo Embed API by input file type (One time) Video: Custom
- Marengo Embed API by input file type (One time) Audio: Custom
- Marengo Embed API by input file type (One time) Image: Custom
- Marengo Embed API by input file type (One time) Text: Custom
Hidden Costs & Gotchas
Marengo infrastructure is a separate monthly charge
Pegasus output text billed per 1k tokens
Custom pricing for Enterprise tier can vary widely
Which Plan Do You Need?
Developers experimenting with video AI
Startups needing scalable video analysis
Businesses with fluctuating video content
How TwelveLabs Compares to Competitors
Compared to AWS Rekognition, which charges $0.01/minute for video analysis, TwelveLabs' Marengo video indexing at $0.042/minute appears more expensive for basic indexing. However, TwelveLabs offers more advanced multimodal AI capabilities, potentially justifying the higher per-minute cost for deeper insights. Google Cloud Video AI also offers similar services with varying pricing models, making direct comparison complex without specific use cases.
TwelveLabs Pricing FAQ
How much does TwelveLabs cost?
TwelveLabs uses custom pricing. Contact TwelveLabs directly for a quote based on your team size and requirements.
Does TwelveLabs have a free plan?
Yes. TwelveLabs offers a free plan called "Free". It includes: Up to 10 hours of indexing, Marengo Video indexing (one time): Free, Marengo Infrastructure (Monthly) Embedding Infra Services: Free.
Is there a cheaper alternative to TwelveLabs?
Yes. Popular alternatives to TwelveLabs include tl;dv, Fireflies.ai, AssemblyAI, Chorus by ZoomInfo. Free alternatives include tl;dv, Fireflies.ai. Compare them side-by-side on Toolradar.
Cheaper alternatives to TwelveLabs
2 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
