Build a calculator that converts 10–25% of visitors.
The most proven lead magnet format: a calculator that gives your buyer an instant, personalized number. ROI estimators, cost-savings tools, benchmark comparisons — we build them and distribute them to our 550K+ audience.
Calculator types
What we build, by buyer outcome.
ROI Calculator
Buyer inputs their current state (team size, current spend, inefficiency metric). Calculator shows potential ROI from switching to your product. Classic for SaaS with measurable efficiency gains.
Example: 'See how much your marketing team could save with automated reporting.'
Cost-Savings Estimator
Buyer inputs their current cost structure (headcount, tooling, wasted spend). Calculator shows target savings. Works for category-consolidation plays.
Example: 'Estimate your AWS bill reduction with our cost optimization platform.'
Benchmark Comparison
Buyer inputs their current metrics (conversion rate, churn, activation). Calculator compares to industry benchmarks and shows where they're underperforming.
Example: 'Benchmark your SaaS activation rate against 500+ B2B companies.'
Pricing / Plan Calculator
Buyer inputs their usage/scale requirements. Calculator shows recommended plan and estimated cost. Functions as both lead gen and sales qualification.
Example: 'Find your plan: enter monthly usage and team size.'
Case study: Website Grader
The canonical example: HubSpot's Website Grader.
HubSpot's Website Grader is a free tool that analyzes any website and returns a grade across 4 categories (performance, mobile, SEO, security). It was launched in 2010. It has generated tens of millions of leads over 15 years. It still ranks on Google today. It cost them one engineering investment, not ongoing ad spend.
That's the compound math of a great calculator lead magnet. We build yours with the same framing: solve one specific buyer problem, give instant personalized value, capture the lead. Distribute to our 550K+ audience on launch, let SEO compound for years.
10M+
Leads generated
15+
Years of compound
$0
Ongoing ad spend
What you get
Per calculator build.
FAQ
Calculator lead magnet questions.
What makes a good calculator lead magnet?
Three things: (1) it solves a specific math problem buyers are already doing manually (ROI, cost-savings, benchmarking), (2) the inputs are things buyers actually know, and (3) the output is personalized enough that they want to save or share it. Generic 'estimate your savings' calculators fail — specific-to-a-use-case ones convert.
Why do calculators outperform gated PDFs?
Calculators give immediate, personalized value — buyers see their own number. PDFs deliver the same content to everyone and get downloaded then forgotten. Typical calculator conversion: 10–25% of visitors vs 2–5% for PDFs.
What calculator types do you build?
ROI calculators, cost-savings estimators, pricing calculators, benchmark comparisons, savings predictors, and category-specific tools (email ROI, cloud cost, CAC/LTV, security risk scores). We scope based on your category.
Can the calculator integrate with our CRM?
Yes. We hand off leads to HubSpot, Salesforce, Marketo, Pardot, or any CRM with an API. Calculator submissions come in with all form data plus the calculated result, so sales has context for follow-up.
How long does a calculator take to build?
Simple calculators: 2 weeks. Multi-input calculators with branching logic or benchmark data: 3–5 weeks. We scope timeline and cost together before starting.
Do calculators rank on Google?
Yes, often better than regular pages. Calculators rank for high-intent queries like 'ROI calculator for [category]' or '[problem] cost estimator'. Once indexed, they drive organic leads with near-zero ongoing cost.
Build a calculator that compounds.
Tell us the buyer problem you want to solve. We'll scope a calculator that converts at 10–25% and ships in 2–4 weeks.